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The Latest Breaking News from Strauss Zelnick

Grand Theft Auto 6 marketing will officially kick off this summer ahead of its November launch, which Take-Two CEO is sure won't be delayed again — 'We don’t spend money on marketing until we’re pretty close to release'

Take-Two CEO Strauss Zelnick seems confident that Grand Theft Auto 6 won't be delayed from its November launch date, since marketing is officially set to begin this summer.

TechRadar

Take-Two CEO says you can trust that GTA 6 release date because they've spent, like, so much money on marketing in the run-up to it, and they're 'Not selling hamburgers' here

No free hamburgers with GTA 6. You heard it here first.

PC Gamer

GTA 6 is gen AI free, but Take Two is ‘now actively embracing it’

While GTA 6 remains completely free of generative AI, the same can’t be said about the company’s future titles.

Dot Esports

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GTA 6 publisher Take-Two responds to the Google AI that sent game industry stocks crashing: Project Genie is "not even in the same ballpark" as a real game engine

"Genie is not a game engine"

GamesRadar

"Their worlds are handcrafted": GTA 6 parent company CEO says "generative AI has zero part in what Rockstar Games is building," even if he's "enthusiastic" about AI in game development

"...tools don't replace creativity"

GamesRadar

Borderlands 4 will continue to be supported says Gearbox owner, and "we still are very optimistic about that title" despite launch being a "bit softer than we would've liked"

"We expect the title to achieve strong sell-through over its lifetime"

GamesRadar

GTA 6 owner Take-Two is 'embracing generative AI' as part of its goal to be the 'most efficient company in the entertainment business' says CEO

Take-Two CEO Strauss Zelnick has spoken about the potential of generative AI in the company's latest earnings call.

TechRadar

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As everyone continues to fear $80 GTA 6, Take-Two CEO says "we do feel a compact with the consumer" and wants to "deliver way more value than what we charge"

"We're in the business of entertaining people. We're not in the business of creating revenue."

GamesRadar

GTA 6 owner has "every reason to believe" GTA Online will continue to be supported after Rockstar's next game finally releases: "There's a great community that loves it, that stays engaged"

Take-Two's boss says "people show up" for games no matter how long they've been around when they're still getting "great additional content"

GamesRadar

'We're actively embracing generative AI,' Take-Two boss says, after previously expressing skepticism: 'We have hundreds of pilots and implementations across our company'

CEO Strauss Zelnick says generative AI remains a tool for enabling creators to do bigger and better things, but it sounds like a shift away from past comments.

PC Gamer

GTA 6 physical copies will not be delayed to avoid leaks, says Take-Two CEO: "That's not the plan"

Disc collectors, rejoice

GamesRadar

GTA 6 release date seems locked in at last as Rockstar owner promises "launch marketing" starts this summer: "Groundbreaking for Take-Two and the entire entertainment industry"

Well, they sound eager

GamesRadar

GTA VI Enters Crunch Time as Jason Schreier Flags Unfinished Content

As development on GTA VI intensifies, industry expert Jason Schreier hints that the project is still undergoing vital content updates.

International Business Times UK

GTA 6 Release Date Delay May Have Been Caused By Company Wanting 'More Money'

GTA 6's release delay has sparked fresh debate after comments from Rockstar co-founder Dan Houser suggested the industry may be prioritising profit over creativity. Here is what the postponement could really mean for the future of the franchise.

International Business Times UK

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International Business Times UK

GTA 6 Delay Explained: New Release Date, Layoffs and Everything We Know So Far

Rockstar confirms a new GTA 6 release date of 19 November 2026. We analyse the reasons behind the delay, Strauss Zelnick's claims of 'seeking perfection,' and how internal layoffs and historical launch patterns have influenced the timeline.

PC Gamer

Mafia: The Old Country's Free Ride update is out now, replacing its empty open world with an extremely basic one

Also adds photo mode and first-person driving.

GamesRadar

Take-Two CEO Strauss Zelnick says the industry is "moving towards PC" even if consoles are "never going away," but still hasn't confirmed if GTA 6 is coming to PC

He also thinks "business is moving towards open rather than closed"

PC Gamer

Take-Two boss Strauss Zelnick says gaming is 'moving towards PC' as the industry shifts away from closed systems, but we still don't have a GTA 6 announcement

Console gaming isn't going anywhere, but consoles? That's a different matter.

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International Business Times UK

Rockstar GTA 6 Release Date Could Be Final Says Take-Two CEO - But Don't Hold Your Breath

Take-Two CEO Strauss Zelnick says Rockstar is 'highly confident' GTA 6 will launch on 19 Nov 2026, though fans remain cautious after past delays.

PC Gamer

Epic Games boss Tim Sweeney wades into the Arc Raiders AI voice debate with an imaginary scenario predicting 'infinite, context-sensitive, personality-reflecting dialog based on and tuned by human voice actors'

Sweeney says productivity increases driven by technology will lead to better games, not reduced employment.

PC Gamer

Grand Theft Auto 5 has now sold an incredible 220 million copies, with roughly 20 million in the last year alone

"We continue to supply content to GTA Online, and in fact we’ve had terrific results there."

PC Gamer

Take-Two's big boss Strauss Zelnick says it got the 'perfect result' from slimmed-down mob tale Mafia: The Old Country, so I'd brace for more games like that if I were you

Molto bene.

GamesRadar

Grand Theft Auto and Borderlands owner Take-Two has had "success" with using AI for "mundane tasks," but doesn't see it as a replacement for actual creativity: "We are not using this as an excuse to reduce headcount"

Strauss Zelnick states "there are plenty of areas" where AI has helped

GamesRadar

With big "this is fine" energy, Take-Two CEO says GTA 6 will be the "most extraordinary title anyone's ever seen in the history of entertainment" as latest delay sends Grand Theft Auto fans spiraling

"Additional time is required for polish…"

GamesRadar

Take-Two CEO says they "take no victory lap" following $55 billion EA buyout news, and the company is "always running scared": "We wish our competitors well"

Take-Two "never take anything for granted"

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