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The Latest Breaking News from Shein

France hands Shein €40 million fine for deceptive commercial practices

Through analysing products listed as being on sale on Shein's French website, investigators found that 57% of products had no price reduction, 19% had a slight discount, while 11% of products actually had a price increase.

Target's New Shipping Strategy Could Slash Prices and Win Back Budget Shoppers from Temu and Shein

Target's New Shipping Strategy Could Slash Prices and Win Back Budget Shoppers from Temu and Shein

The big-box retailer aims to roll out a service similar to those offered by other established e-commerce firms.

International Business Times UK

5 Things To Know About 30-Year Old Scale AI Co-Founder Lucy Guo

5 Things To Know About 30-Year Old Scale AI Co-Founder Lucy Guo

At just 30 years old, Lucy Guo has surpassed Taylor Swift to become the world's youngest self-made female billionaire. Her net worth, estimated at around $1.3 billion, is largely due to her early stake in Scale AI.

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SHEIN and Temu See Massive Drop in Daily US Users: What Trump's Tariff Loopholes Mean for Them

Both platforms have faced mounting controversies in the US over the past year, drawing scrutiny from lawmakers, regulators, and consumers.

International Business Times UK

Gen Z Turns to Google for Shopping Over Amazon, But That's Not Amazon's Only Problem

Gen Z increasingly chooses Google for online shopping, driven by AI tools like Overviews and Lens, impacting Amazon's share.

International Business Times UK

French Senate approves bill to regulate ultra-fast fashion

The French Senate has overwhelmingly approved legislation aimed at regulating the ultra fast-fashion industry. The bill specifically targets Chinese e-commerce giants like Shein and Temu while imposing stricter environmental standards on the rapidly growing sector.

Radio France Internationale

French Senate backs law to regulate ultra fast fashion giants Shein and Temu

The new legislation would impose eco-taxes, advertising bans, and influencer restrictions, but critics believe the bill falls short of its initial environmental ambitions.

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Trump’s tariffs have made fast fashion even more exploitative. Here’s how

Trump’s tariffs have made fast fashion even more exploitative. Here’s how

ANALYSIS: Mona Mashhadi Rajabi, Lisa Lake, Martina Linnenluecke and Yun Shen deep dive into the impact Trump’s tariffs have had on fast fashion

The Independent UK

How Trump’s trade war is supercharging the fast fashion industry

How Trump’s trade war is supercharging the fast fashion industry

When US President Donald Trump introduced sweeping new tariffs on Chinese imports the goal was to bring manufacturing back to American soil and protect local jobs.

The Conversation

Here’s What Temu and Shein Are Doing To Combat Tarrifs

Here’s What Temu and Shein Are Doing To Combat Tarrifs

It’s no secret that fast fashion giants Temu and Shein have upended the global retail landscape. Offering unbelievably low prices and lightning-fast shipping, these companies have found loyal customers across the world—but especially in the United States. However, their business model is now under increased scrutiny as governments, particularly the…

Everybody Loves Your Money

The youngest self made billionaire on the planet still shops at Shein and pulls up to work in a Honda Civic: ‘Act broke, stay rich,’ Lucy Guo says

The youngest self made billionaire on the planet still shops at Shein and pulls up to work in a Honda Civic: ‘Act broke, stay rich,’ Lucy Guo says

Lucy Guo is now the youngest self-made woman on the planet—knocking Taylor Swift off the top spot. But even with a $1.3 billion net worth, the 30-year-old cofounder of Scale AI tells Fortune she still pinches pennies.

Consumer groups lodge complaint about Shein's online nudging with EU Commission

Consumer groups lodge complaint about Shein's online nudging with EU Commission

Consumer advocates file EU complaint against Shein, revealing new evidence of unfair practices. The Chinese e-commerce giant is accused of pressuring users into unwanted purchases through manipulative design.

Shein accused of ‘shaming’ customers into buying more than they can afford

Shein accused of ‘shaming’ customers into buying more than they can afford

Consumer watchdogs accuse Chinese fashion firm of ‘dark’ practices in formal complaint to European Commission

The Guardian - UK

Gen Z and the sustainability paradox: Why ideals and shopping habits don’t always align

Gen Z and the sustainability paradox: Why ideals and shopping habits don’t always align

As the summer shopping season kicks off, all eyes are on Gen Z — those born between 1997 and 2012 and whose purchasing power wields significant influence over market trends.

The Conversation

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Radio France Internationale

French legislation to rein in fast fashion faces crucial test in Senate

French senators begin debating landmark fast fashion legislation Monday that could reshape how ultra-cheap clothing is sold and marketed, but ecologists fear the proposed law has been significantly diluted from its original form.

International Business Times UK

SHEIN Ditches London IPO? Why the Fast Fashion Giant Is Now Eyeing Hong Kong Instead

Despite receiving the green light from the UK's Financial Conduct Authority, SHEIN encountered delays with the China Securities Regulatory Commission.

International Business Times UK

Shein Targets 2.5 Million Safety and Quality Tests—Will This Effort Be Enough for EU?

After getting targeted by the European Commission, Shein announced a new effort to conduct millions of safety and quality tests. Will it be enough?

Evening Standard

Shein seeks Hong Kong stock market listing in blow to London – reports

Shein has been planning to float in London for the past year but has struggled to get the go-ahead from Chinese regulators.

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The Guardian - UK

Shein turns to Hong Kong for flotation as London attempt stalls, reports say

Fast-fashion retailer struggling to gain go-ahead from Chinese regulators for UK listing

Shein accused of breaking EU law with manipulative sales tactics

The EU has slammed Shein for using fake discounts, manipulative pressure tactics and misleading claims, in breach of consumer laws and called for urgent redress.

Evening Standard

EU calls on Shein to respond to claims of fake discounts and pressure selling

The European Commission has given the fast-fashion retailer one month to rectify practices the bloc believes could be breaching consumer law.

EU's €2 handling charge for cheap imports to snare Chinese products

Trade Commissioner Maroš Šefčovič announced a fee to counterbalance the cost safety checks for products coming from China – and hopefully curbing numbers of packages sent to Europe.

International Business Times UK

Shein and Temu Orders Just Got Costlier — With One Big Exception

Tariffs and new rules raise costs for US shoppers on Shein and Temu, while Europeans enjoy relatively minor price increases.

International Business Times

EU Plans Two-euro Flat Fee On Small Parcels From Outside Bloc

The EU said Tuesday that it was preparing to impose a two-euro ($2.25) flat fee on the billions of low-value packages that flood into the bloc each year, the great majority from China.

The Independent UK

US-China deal to slash tariffs also eases burden on cheap packages

Online shoppers in the U.S. will see a price break on their purchases valued at less than $800 and shipped from China after the Trump administration reached a truce with Beijing over sky-high tariffs

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