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The Latest Breaking News from Asos

Asos using AI stylists to help boost flagging sales

The online retailer’s new tool suggests outfits for shoppers.

The Independent UK

Asos turns to AI stylists to win back shoppers after sales slide 12%

Online fashion retailer says action to cut discounts and deter ‘serial returners’ contributed to fall in sales

The Guardian - UK

Gifts for fitness fans: what to give gym and yoga bunnies in the UK this Christmas

From activity trackers and a massage gun to fitness kit and soothing post-workout soaks, it won’t be too much of a stretch to find a present that suits

The Guardian - UK

From analysis to the latest developments in health,
read the most diverse news in one place.

How did Sarah Jessica Parker become a judge of the Booker Prize?

Plus celebs go skating at Somerset House and Topjaw turns 10

Evening Standard

In my opinion, the knitted triangle scarf is this year's chicest winter accessory - here are some of the very best and how I'd wear them

The small but mighty finishing touch has fast become my favourite way to complete an outfit.

Woman & Home

I'm a stylist who lives in double denim — here's how to nail the look

These are the best double denim sets to see you through the winter — and beyond

Evening Standard

Winter's Chicest Fall Coats and Jackets Are Secretly on Sale—18 Must-Haves I'm Shopping Now

18 finds I can't believe are less than $250.

Marie Claire

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Hailey Bieber Invokes the '90s in a Saint Laurent Bomber Jacket and Gap Low-Rise Jeans

She celebrated Bella Hadid's 29th birthday in the perfect high-low combination.

Marie Claire

Best Black Friday deals on high street fashion: women's and men's

From warming essentials to bear the winter season to must-have deals on year-round staples

Evening Standard

This leopard print jacket is spot on for anyone nervous about wearing animal print - I just bought mine in the sale

This faux fur bargain buy has fast become my go-to cover-up

Woman & Home

50 women’s autumn wardrobe updates for under £300 (some are even free)

Banish the short-day blues with mood-boosting mix-and-match styles. Think striped shirts, cashmere jumpers, jazzy socks and cheery jewellery

The Guardian - UK

Princess Charlene Plays With Proportions in an Oversized '80s-Inspired Suit

The Monégasque royal took a menswear-inspired outfit for a spin.

Marie Claire

Asos shares knocked amid dispute over German import duties

The issue relates to customs declarations on Asos shipments crossing the German border over several years.

Evening Standard

18 of the best luxe-looking party dresses under £150

As curated by a fashion obsessive on a journalist’s budget, with a keen eye on mid-season sales

Evening Standard

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news in one place.

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Woman & Home

Kate Moss put her own stylish stamp on tailoring in the unexpected colour that's a refreshing alternative to black or navy

The forever fashionable star wowed in a mix of neutral and bright separates

Woman & Home

A colour pop cardigan is an easy way to lift your look and your mood - here's my favourite of the season

Brighten the chilly days ahead with a bold and cheerful woolly wonder

Evening Standard

Where to buy Claudia Winkleman's outfits from Celebrity Traitors, plus high street alternatives

Wild for Winkleman: These ensembles get my vote, every single time

The Guardian - UK

50 men’s autumn wardrobe updates for under £150 (some are even free)

High-street cashmere, Chelsea boots and clever style tricks: our menswear expert shares the shortcuts to looking sharp without blowing the budget

Get all your
news in one place.

100’s of premium titles.
One news app.

Marie Claire

Plaid Is an Undeniable Fall Essential—3 Fresh Ways I'm Remixing It for 2025

I'm as inspired by fashion history as I am by recent street style.

Evening Standard

Asos lowers sales outlook amid challenging consumer environment

The company has been making significant changes to how the business is run in a bid to make it more profitable and cut down its cost base.

Woman & Home

Catherine Zeta-Jones steps out in head-to-toe berry hues, confirming that tonal dressing is big this season

Berry is one of the key hues of the season, and Catherine Zeta Jones showed us how to style it perfectly

The Guardian - UK

The best men’s jeans for every occasion – and how to pick your perfect pair

Are straight-leg jeans the cut of the moment? Is black denim your smartest buy? Our menswear expert has all the answers …

Pedestrian.tv

Move over polka dots, stripes are here now.

Marie Claire

Topshop Has Failed Fat Bodies Like Mine for Years—So What Does its Return Mean for the Future of Fashion?

"Inclusivity and sustainability aren’t optional extras, they’re essential to a brand's survival."

Woman & Home

Jennifer Aniston confirms Adidas Sambas are sticking around this season - particularly in this bold colour

She's more regularly spotted wearing flip-flops, but she made an exception for this trending trainer

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