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The Latest Breaking News from Phlur

The 6 'outdated' perfume trends we'll be avoiding this year and what to spritz instead

While perfume is subjective, trends do emerge and where some rise, others must fall. According to experts, these are the six genres that will fade

Woman & Home

January's Best Beauty Products Start the Year on a High Note

New year, new favorites.

Marie Claire

The 15 Best Valentine's Day Candles Aim to Please

I burn for you.

Marie Claire

From analysis to the latest developments in health,
read the most diverse news in one place.

Best amber fragrances for a warming scent this winter

Want to shake up your fragrance collection? Abha Shah has your guide to bewitching amber-based scents

Evening Standard

Phlur Golden Rule Will Be the First Viral Perfume of 2025

It singlehandedly changed my stance on floral scents.

Marie Claire

12 Viral Perfumes Actually Worth the TikTok Hype

PerfumeTok provides.

Marie Claire

I tried 8 of PHLUR's most popular scents and yes, their niche notes are worth the acclaim

From sheer skin scents to fresh bursts of citrus, these PHLUR perfumes are as varied as they are chic - and worth their trending status...

Woman & Home

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Apologies to Your Budget But November's Best New Beauty Products Are Too Good to Miss

November's best new beauty launches topping all my gifting lists.

Marie Claire

Best beauty gift sets for Christmas 2024 that makeup and skincare fans will love

Beauty bundle packs that will give you bang for your buck

Evening Standard

Best woody perfumes for her for an elegant scent

Rich, elegant, confident: Abha Shah on the wood-based scents that’ll knock your socks off

Evening Standard

Best gourmand perfume: The sumptuous dessert-like fragrances

What is a gourmand fragrance and the sweet scents to savour...

Evening Standard

Keep Things Easy and Breezy the Rest of This Sizzling Summer With These Fragrant Body Mists

Scented body mists solve the seasonal dilemma by delivering just enough fragrance while feeling super lightweight on skin.

Fashion Times

I asked 11 beauty insiders for their ride-or-die products—this is, perhaps, the best beauty edit in the world

From Caroline Hirons to Susan Yara

Marie Claire

17 Sephora Beauty Products I Can’t Stop Thinking About This Summer

Tom Ford's Soliel Blanc Shimmer Body Oil is my MVP.

Marie Claire

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news in one place.

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Fashion Times

These 15 Fresh, Fantastic Fragrances Were Absolutely Designed With Summer in Mind

The best 2024 summer fragrances either fall into the floral or fruity aroma categories and make us want to keep sniffing our wrists.

Marie Claire

Chriselle Lim Is All for a Social Media Break

Meet the content creator who encourages you to go offline.

Marie Claire

If you're sensitive to headache-inducing scents, I swear by these 9 quietly beautiful perfumes

People will think you just smell *that* good

Marie Claire

I use 'wellness perfumes' to transform my mood and boost my energy—these are the 6 I swear by

These therapeutic fragrances work hard

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news in one place.

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Marie Claire

Find Your New Signature Scent During Sephora’s Fragrance Sale

Who wouldn't want to smell like the famous It girl?

Marie Claire

Trust Me, These 10 Perfume Mists Are the Most Affordable Way to Smell Expensive

They're back, and they're better than ever

Evening Standard

Best body mists for a lighter and softer perfume alternative

A spritz for the hair, body and skin

Evening Standard

Best Le Labo perfume dupes that smell just as good as the real thing

The allure of Le Labo with lesser price tags

Evening Standard

The niche fragrances going viral on #PerfumeTok

Put down your Dior Sauvage or YSL Black Opium — for Gen Z only underground scents will do

Daily Mirror

Viral ‘Missing Person’ fragrance by PHLUR has finally launched in the UK at Selfridges

Fine fragrance brand PHLUR has finally arrived to the UK - and exclusively launched into Selfridges today, September 12th, priced from £26!

Evening Standard

Let’s Make-Up: the new beauty launches to have on your radar in September 2022

Our series where we fill you in on the buzziest beauty launches to know this month

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