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The Latest Breaking News from Nielsen

Two-thirds of US adults tuning out political news, poll finds

After months of presidential election coverage, new poll highlights years-long trend of political fatigue in US.

Al Jazeera

‘Stay the course’: do MLS’s anemic ratings in the Apple TV era matter?

It’s certainly strange that MLS apparently struggles to outdo pickleball in the broadcast TV ratings. But with a North American World Cup looming, there’s no reason for panic

The Guardian - US

Georgia is nation’s most watched college football team

More fans watch Georgia football than any other CFB team

USA Today Sports Media Group

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Struggle to find where to live stream your favorite sports team on Max, ESPN Plus, Peacock and more? This new service will help

New service from Nielsen aims to end the headache of finding out how to watch the game live across TV and streaming.

TechRadar

WWE is seeking a bigger stage and Netflix, pushing for more live events, is providing it

WWE will perform on a stage next month that could be vastly larger than its current home on cable television when it makes its “Raw” debut on Netflix

The Independent UK

Moana is the most-streamed movie of the past five years – and not just on Disney Plus

Audiences are flocking to Moana's island of Motunui over and over again.

TechRadar

Morning Joe suffers ratings nosedive after hosts met Trump at Mar-a-Lago

Viewing figures plummeted after Joe Scarborough and Mika Brzezinski revealed they had met the president-elect

The Independent UK

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How Many People Watch the Super Bowl? Statistics and Ratings History

The Super Bowl has gone from a high-profile football game to a complete pop-culture event.

Sports Illustrated

‘A kind of Americanness that really never was’: Why Yellowstone is taking the merch market by storm

The Paramount series ‘Yellowstone’ is about to air its final episodes – after series infighting and a prolonged hiatus. The franchise tentacles have crept into American culture in a deeply entrenched, enduring manner; just look more carefully around you, writes Sheila Flynn

The Independent UK

Election night television viewership drops sharply from 2020 and 2016

The idea of watching election night returns on television wasn't as appealing as it used to be

The Independent UK

Election night ratings reveal which network came out on top

Fox News – which was first to declare Trump the winner – garnered an average of 10.3 million viewers between 8pm and 11pm ET on Tuesday evening, according to Nielsen data

The Independent UK

YouTube dominated Election Day as viewers guzzled 84 million hours of presidential news

More than 80% of total watch time across all broadcasts was streamed on YouTube, new data shows.

Fortune

Dodgers' World Series-ending win averages 18.6 million; series averages 15.81 million for 5 games

The Dodgers’ 8-7 victory over the Yankees in Game 5 for their eighth World Series title and second in five years averaged 18.6 million viewers on Fox, Fox Deportes and streaming, according to Nielsen

The Independent UK

Kamala Harris Fox News Interview Watched by More Than Twice As Many Viewers as Trump Town Hall

A Nielsen report revealed Kamala Harris' Wednesday interview on Fox News trumped the former president's town hall that aired the day prior.

Latin Times

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Vice Presidential Debate Between Walz And Vance Draws 43 Million Viewers

The Walz-Vance vice presidential debate attracted 43 million viewers, becoming one of the most-watched events of the year.

The Independent UK

Vance-Walz debate attracts 20m fewer viewers than 2020 face-off between Harris and Pence

The Harris-Pence debate in 2020 was the most viewed vice presidential debate since they began in 1976

International Business Times

YouTube Launches New TV-focused Tools For Creators

YouTube beefed up tools for creators on Wednesday as it competes with streaming rivals such as Netflix on the biggest screen in most homes: the television.

Latin Times

"Latinos aren't just watching the game, they're changing it," claims Nielsen SVP on sports content consumption

In her 26-year career at Nielsen, de Armas has been working closely with Latinos and other underrepresented communities about their consumption of content

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The Independent UK

Bills-Dolphins Thursday night game was third most-watched in Amazon Prime Video history

Thursday night’s game between the Buffalo Bills and Miami Dolphins averaged 14.96 million viewers, making it Amazon Prime Video’s third most-watched game since taking over the prime-time package in 2022

TV Tech

67.1M Viewers Tune into Harris-Trump Debate

ABC had 19 million total viewers, making it the most-watched debate on any network in 16 years

The Guardian - US

Trump says he won’t debate Harris again as candidates hold dueling swing state rallies – as it happened

Trump repeats claims he won the matchup to Arizona crowd; Harris says in North Carolina that Americans should see another debate. This blog is now closed.

Al Jazeera

Trump-Harris presidential debate draws estimated 67.1 million TV viewers

Audience tops estimated 51 million people who tuned in for June’s debate between Donald Trump and Joe Biden.

The Times of India

NFL shatters week 1 viewership records with 21 million average per game

The NFL kicked off its 2024 season with record-breaking viewership, averaging 21.0 million viewers per game during Week 1, the league and Nielsen announced on Wednesday. This represents a 12% increase over last year, making it the most-watched Week 1 since Nielsen began electronically tracking viewership in 1988.

The Guardian - AU

Harris-Trump debate watched by 67m people, beating pivotal Biden showdown

Debate was watched by nearly 16 million more people than June event that saw Biden drop out, with a marked rise in younger and middle-aged viewers, ratings show

Broadcasting & Cable

More Than 67 Million Viewers Watched Presidential Debate

Audience up from 51.3 million who watched Joe Biden debate Donald Trump in June

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