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The Latest Breaking News from Nielsen

Olympics Drives Rare Upswing in TV Viewing for July

YouTube becomes first streamer with more than a 10% audience share and Peacock viewing up 33%

TV Tech

Paris Olympics Boost TV Viewing In July, Nielsen Says

Led by Peacock, streaming’s share grows to 41.4%

Broadcasting & Cable

Nielsen Set To Add Big Data to Local Ratings in All Markets Starting in January

Panel-only data will be available solely for research and analysis

Broadcasting & Cable

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Weekly Cable Ratings: Fox News Continues Primetime Dominance

Extends primetime winning streak to 10 weeks

Multichannel News

NBCU: Paris Olympics Viewing up 82% from Tokyo

Paris Olympics delivers 30.6M viewers across NBCU, Peacock and key NBCU platforms; a record 23.5B minutes was streamed on NBCU platforms

TV Tech

iSpot Gets Joint Industry Council’s Certification for New Cross-Media Methodology

Company’s Data Connect maps every household and individual and connects exact viewership of linear and streaming ads to outcomes

Broadcasting & Cable

U.S. Men’s Basketball Victory over France Was Most Watched Gold Medal Game Since 1996

Game averaged 19.5M viewers and peaked at 22.7M

TV Tech

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Paris Olympics Viewing up 77% Over Tokyo

New top 20 data shows New Orleans leading all markets in local NBC station ratings through the first 11 days of broadcast coverage

TV Tech

Weekly Cable Ratings: Fox News Holds Off Olympics-Driven USA To Win in Primetime, Total Day

MSNBC, CNN Finish among top 5 most-watched networks in primetime

Multichannel News

Nielsen: Week of July 4 Set Streaming Records

The first week of July produced some streaming fireworks with multiple viewing records set between July 1 to 7 according to Nielsen

TV Tech

Nielsen, Innovid To Collaborate on Simplifying Cross-Media Advertising

Nielsen One measurement to be incorporated into Innovid's ad-serving platform

Broadcasting & Cable

U.S. Subscription Streaming Had Its Most Watched Week Ever Over the July 4 Holiday, Nielsen Says

Nielsen, which doesn't even track mobile viewing, said paid streaming companies generated 313 billion minutes of domestic TV watching from July 1-7

Broadcasting & Cable

Comscore Clients Get Access to Comcast’s Signal Authentication

Advertisers receive more accurate measurement, better identity resolution

Multichannel News

Audiences for Paris Olympics on Telemundo up 44% from Tokyo

Through the opening weekend, a record 1.1B minutes were consumed on Telemundo, Universo, Peacock and Telemundo Digital Platforms

TV Tech

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Multichannel News

Weekly Cable Ratings: Fox News Sweeps July With Wins in Primetime, Total Day

Paris Summer Olympics push USA up primetime chart

TV Tech

Four-Day Total Viewing of Olympics up 77% over Tokyo

Paris Olympics Consumption on Peacock Tops Combined Total of Beijing and Tokyo Olympics

TV Tech

Paris Olympics Opening Ceremony Attracts 28.6M Viewers, Up 60% from Tokyo

The opening ceremony on NBC and Peacock was most watched since 2012, up 60% from Tokyo and 8% from 2016

Multichannel News

Weekly Cable Ratings: Eventful Week Helps Fox News Hit Primetime, Total-Day Highs

News network rolls with coverage for RNC, Biden’s withdrawal from presidential race

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Tom’s Guide

Netflix does it again — 'Your Honor' is the 'Suits' of this summer

"Your Honor" was left for dead after two seasons on Showtime, but Netflix has turned this drama into a streaming success. This is the "Suits" of Summer 2024 — and you can stream it right now on Netflix and Paramount Plus.

Broadcasting & Cable

YouTube Ad Revenue Up 13% to $8.66 Billion in Q2

But the Alphabet division still missed equity analysts' forecasts

TV Tech

Nielsen: Netflix Jumps to 4th Largest Media Distributor with 8.4% of TV Viewing

Disney remained on top while YouTube came in second with nearly 10% of total TV usage broken down by company

Broadcasting & Cable

Netflix Hops Over Paramount and Warner Bros. Discovery in Nielsen’s June Rankings

Disney holds onto top spot

Multichannel News

Weekly Cable Ratings: Donald Trump Rally Shooting Coverage Drives Fox News, Cable News Nets

Fox News, CNN, MSNBC are most-watched networks in primetime, total day

Broadcasting & Cable

Paramount’s Pluto TV Stagnates Despite Broader Free Streaming Bonanza

Is Pluto’s old-style program guide interface setting it back in the race for FAST supremacy?

TV Tech

Streaming Jumps to a Record 40% of TV Viewing in June

Disney+, Tubi, Netflix and Max each exhibited double-digit monthly usage growth as broadcast and cable lost share

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