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The Latest Breaking News from Nielsen

Nielsen Launches Local Streaming Insights Solution

The quarterly report provides streaming insights at the local market level from Nielsen for the first time

TV Tech

Game 2’s stellar TV ratings showed that fans are actually excited about a Nuggets-Heat NBA Finals

People will watch great basketball regardless of who's playing.

USA Today Sports Media Group

TVB: Local Broadcast TV News Delivers 10X Larger Audiences than Subscription Streaming

The TVB analysis compared total viewing of nearly 5,000 programs on six SVOD services with audiences of local news programs in five markets

TV Tech

From analysis to the latest developments in health,
read the most diverse news in one place.

Relo Metrics Names Nielsen Executive Paul Shortley as Chief Revenue Officer

Tasked with leading international growth

Broadcasting & Cable

Can home shopping become cool? Qurate CEO David Rawlinson wants to bring QVC and HSN into the streaming era

“I can’t imagine a world where the next generation of shopping online is not deeply personal, deeply about connection, and deeply about video,” Rawlinson says.

Fortune

Key Nielsen One Exec Kimberly Gilberti Joins Experian Marketing Services

Gilberti's new title is chief product officer

Broadcasting & Cable

Weekly Cable Ratings: TNT Ends NBA, NHL Playoffs Coverage on Ratings High Note

Fox News Channel rolls to 21st straight win in total day

Multichannel News

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Food inflation slows in May after April record, survey suggests

Food inflation fell to 15.4% in the year to May, according to a survey by the British Retail Consortium and Nielsen.

The Independent UK

Weekly Cable Ratings: Playoffs-Powered TNT Continues Primetime Ratings Win Streak

ESPN finishes second in primetime and total day

Multichannel News

Media Buyer Horizon To Use VideoAmp As Upfront Currency

Data also used for planning, analytics and measurement

Broadcasting & Cable

Upfronts: YouTube Adopts Non-Skippable 30-Second CTV Commercials

At Brandcast NFL and AI take center stage

Broadcasting & Cable

CNN names Kaitlan Collins to fill prime-time vacancy in Chris Cuomo's old slot

CNN is filling a prime-time vacancy by appointing Kaitlan Collins to host the network's 9 p.m. Eastern hour

The Independent UK

VideoAmp To Measure Reach And Frequency For YouTube

Integration allows advertisers to optimize campaigns

Broadcasting & Cable

Upfronts: TelevisaUnivision Wants Advertisers to ‘Grow With Us’

Network ads Copa America and Super Bowl LVIII

Broadcasting & Cable

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Chicago Sun-Times

NFL wild card game will stream exclusively on Peacock

The Peacock exclusive game on Jan. 13 would start at 8:15 or 8:30 p.m. EST. The game will be broadcast on NBC stations in the markets of the two teams.

TV Tech

News Consumption Boosts Cable’s Share of TV Viewing

Total TV viewing declined in April and broadcast lost audience share according to Nielsen's The Gauge

Multichannel News

Cable Gains Share as TV Viewing Declines 1.9% in April: Nielsen

YouTube viewing increases; Netflix drops

Multichannel News

Upfront Preview: Economy, Streaming, Measurement Make This Year’s Market Unique

Sports and unscripted play bigger role

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Broadcasting & Cable

NBCUniversal Pitches Comscore, Innovid for Local Ad Deals

Measurement companies provide real-time outcome-based insights

Multichannel News

Weekly Cable Ratings: TNT, ESPN Dunk Competition in Primetime

Fox News Channel keeps up its total-day win streak

Broadcasting & Cable

10.3 Million U.S. Viewers Watched Coronation Of King Charles III

Event draws 9.3 household ratings across 11 networks, Nielsen says

Broadcasting & Cable

Paramount Pleased As It Concludes Round of Smaller Upfront Dinners

‘We’re not going back to the old way of doing things,’ says ad sales head John Halley

Fortune

To build trust, put consumers first

Consumers trust word-of-mouth recommendations over ads, says market research firm Nielsen. So brands need to make sure every customer is satisfied.

Fortune

Have a smartphone? Here are 5 side hustles you can start today

You don’t need a ton of special equipment to make money on the side.

Multichannel News

Star Power Drives TNT’s NHL, NBA Playoff Ratings Push, Says WBD’s Craig Barry (Q&A)

Matchups involving popular teams provide an on-ramp for the casual fan, sports unit’s chief content officer says

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