The Latest Breaking News from Nielsen

Metrics for local OTT feeds are now comparable with local TV and provide local stations with better cross platform measurement

Stations can determine full reach of local content across platforms

HBO's “Succession” opened its fourth and final season with a record first-night audience of 2.3 million viewers, the Nielsen company said on Tuesday. That tops the previous high for the drama about a backbiting family of media moguls. It beat the 1.7 million who watched last season's finale the first…

HBO says 2.3 million people watched the final season premiere of the Emmy-winning drama “Succession” on Sunday night, a record first-night viewership mark for the series

Tops basketball-heavy TNT, TBS to remain atop primetime, total day charts

Sports Business Journal also reported CW affiliates kept LIV Golf off the air for 29 million homes in the U.S.

‘Optionality’ provided for clients in measurement and currency

LOS ANGELES — ABC’s telecast of the 95th Academy Awards on Sunday got a post-slap lift in the ratings, according to Nielsen data.

AM radio is a key source of vital info during emergencies.