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The Latest Breaking News from Nielsen

Nielsen Says Panel-Only Is Its Upfront Currency, But It Will Enable Transactions on Big Data

TelevisaUnivision aims to use big data, which shows more Spanish-language viewing

Broadcasting & Cable

Allen Media Group Hires VideoAmp for Measurement

‘Nielsen does a horrible job,’ Byron Allen says

Broadcasting & Cable

Joint Industry Committee Asks Nielsen To Reconsider Participating

Nielsen says it might re-engage once some concerns are answered

Broadcasting & Cable

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Weekly Cable Ratings: TNT Rolls Past Fox News in Primetime

Cable news net extends its total-day winning streak

Multichannel News

Nielsen Says It Won’t Participate in Measurement Joint Industry Committee

‘Responding to the RFI now will give a false impression that we endorse the JIC’s requirements. We do not,’ said Nielsen’s Karthik Rao

Broadcasting & Cable

Local News Close-Up: Capital Improvements in D.C.

Washington stations cover Commanders sale, along with the usual blockbuster Beltway news

Broadcasting & Cable

What Marketers Need to Do To Succeed in a Fragmented, Chaotic TV Market

Emerging platforms, privacy standards are forcing marketers to seek new ways to target, measure ads

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Measurement Joint Industry Committee To Update Progress at Pre-Upfront Event

Agencies, advertisers, networks, measurement companies participating

Broadcasting & Cable

Weekly Cable Ratings: Fox News Stays On Ratings Roll

News network holds off NBA playoffs-tinged TNT, ESPN to retain top spots in primetime, total day

Multichannel News

March Madness Boosts Cable Viewing

Overall TV viewing declined in March 2023, according to Nielsen's The Gauge

TV Tech

March Madness Gives Cable Viewing A Boost, Nielsen Says

Peacock’s share rises to 1.1%

Broadcasting & Cable

Nielsen Regains MRC Accreditation for National TV Audience Measurement Service

With reaccreditation, Nielsen becomes the only accredited national TV audience measurement provider

TV Tech

Nielsen’s National TV Ratings Service Regains Accreditation from MRC

Local ratings and new Nielsen One remain unaccredited

Broadcasting & Cable

Sinclair Renews Nielsen Deal for Local and National Audience Measurement

The multiyear deal includes measurement of local TV stations, national networks, regional cable channel, and national unwired network

TV Tech

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The Independent UK

Look who's back: Donald Trump's big return to Fox News

For several months, Fox News treated Donald Trump like yesterday's news

Multichannel News

Weekly Cable Ratings: Trump Indictment Propels Fox News

Fox News, MSNBC top primetime, total day charts

Broadcasting & Cable

Is YouTube Really ‘TV’? (Wolk)

Now that YouTube is widely viewed in the living room, the question as to how to define the service looms more important than ever

TV Tech

Nielsen Improves Measurement of Local OTT Feeds

Metrics for local OTT feeds are now comparable with local TV and provide local stations with better cross platform measurement

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news in one place.

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Broadcasting & Cable

Nielsen Starts Reporting Comparable Metrics for Local OTT Viewing

Stations can determine full reach of local content across platforms

Multichannel News

Weekly Cable Ratings: Fox News Recaptures Top Spot in Primetime

News network continues strong run in total day

Broadcasting & Cable

The Disney Bundle Delivers the Most Streaming Engagement … and Other Market Research Delights

Publishers Clearing House has moved on from Ed McMahon and set its sights on challenging Nielsen. The early work is compelling

The Independent UK

CNN preaches patience as ratings tank during turnaround

CNN's leaders are preaching patience as viewers have been abandoning the network during its attempted turnaround

Multichannel News

Weekly Cable Ratings: Hoops-Fueled TBS Knocks Fox News From Primetime Perch

Cable news outlet keeps up its total-day streak

Asharq Al-Awsat

HBO's 'Succession' Sets Viewer Mark for Fourth-Season Start

HBO's “Succession” opened its fourth and final season with a record first-night audience of 2.3 million viewers, the Nielsen company said on Tuesday. That tops the previous high for the drama about a backbiting family of media moguls. It beat the 1.7 million who watched last season's finale the first…

The Independent UK

HBO's 'Succession' sets viewer mark for fourth-season start

HBO says 2.3 million people watched the final season premiere of the Emmy-winning drama “Succession” on Sunday night, a record first-night viewership mark for the series

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