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The Latest Breaking News from Jon Steinlauf

Everyone Offers Tomorrow’s Advertising Today (Upfronts)

Along with big stars, programmers promise that data and tech will deliver big results

Broadcasting & Cable

WBD Unveils Advanced Advertising Features for Max

New shoppable, contextual, interactive and video ad formats will be available on the streaming service in Q4 2024

TV Tech

Warner Bros. Discovery Shows Off Advanced-Ad Offerings on Max (Upfronts)

Shoppable, contextual and interactive options available

Broadcasting & Cable

From analysis to the latest developments in health,
read the most diverse news in one place.

Stars Are Back for Upfronts, More Dollars May Follow as Well

Networks will push streaming, sports as they battle Big Tech for ad budgets

Multichannel News

Warner Bros. Discovery Names David Porter Head of Ad Research

Exec was CEO of Canoe

Broadcasting & Cable

FreeWheel Introduces Way To Manage Upfront Buys–Even Programmatic Deals

AMC, NBCU, Warner Bros. Discovery sign up for Allocation Module

Broadcasting & Cable

Warner Bros. Discovery Upfront Will Return to MSG Theater May 15

Presentation to advertisers will highlight content, technology

Multichannel News

Read news from The Economist, FT, and more,
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Warner Bros. Discovery Sales Head Jon Steinlauf Joins Advanced Advertising Summit Lineup

Event set for September 11 in New York City

Multichannel News

Warner Bros. Discovery Launches ‘WBD Stream’ for Advertisers

Also creates a dedicated Client Partnerships and Inclusive Solutions Team to help advertisers build custom solutions that resonate with multicultural audiences

TV Tech

Warner Bros Discovery Launches WBD Stream Product for Advertisers

Sets up Inclusive Solutions unit

Broadcasting & Cable

Upfront Preview: Economy, Streaming, Measurement Make This Year’s Market Unique

Sports and unscripted play bigger role

People

From analysis to the latest developments in health,
read the most diverse news in one place.

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Warner Bros Discovery

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