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The Latest Breaking News from Nielsen

Upfronts: YouTube Adopts Non-Skippable 30-Second CTV Commercials

At Brandcast NFL and AI take center stage

Broadcasting & Cable

CNN names Kaitlan Collins to fill prime-time vacancy in Chris Cuomo's old slot

CNN is filling a prime-time vacancy by appointing Kaitlan Collins to host the network's 9 p.m. Eastern hour

The Independent UK

VideoAmp To Measure Reach And Frequency For YouTube

Integration allows advertisers to optimize campaigns

Broadcasting & Cable

From analysis to the latest developments in health,
read the most diverse news in one place.

Upfronts: TelevisaUnivision Wants Advertisers to ‘Grow With Us’

Network ads Copa America and Super Bowl LVIII

Broadcasting & Cable

NFL wild card game will stream exclusively on Peacock

The Peacock exclusive game on Jan. 13 would start at 8:15 or 8:30 p.m. EST. The game will be broadcast on NBC stations in the markets of the two teams.

Chicago Sun-Times

News Consumption Boosts Cable’s Share of TV Viewing

Total TV viewing declined in April and broadcast lost audience share according to Nielsen's The Gauge

TV Tech

Cable Gains Share as TV Viewing Declines 1.9% in April: Nielsen

YouTube viewing increases; Netflix drops

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Upfront Preview: Economy, Streaming, Measurement Make This Year’s Market Unique

Sports and unscripted play bigger role

Multichannel News

NBCUniversal Pitches Comscore, Innovid for Local Ad Deals

Measurement companies provide real-time outcome-based insights

Broadcasting & Cable

Weekly Cable Ratings: TNT, ESPN Dunk Competition in Primetime

Fox News Channel keeps up its total-day win streak

Multichannel News

10.3 Million U.S. Viewers Watched Coronation Of King Charles III

Event draws 9.3 household ratings across 11 networks, Nielsen says

Broadcasting & Cable

Paramount Pleased As It Concludes Round of Smaller Upfront Dinners

‘We’re not going back to the old way of doing things,’ says ad sales head John Halley

Broadcasting & Cable

To build trust, put consumers first

Consumers trust word-of-mouth recommendations over ads, says market research firm Nielsen. So brands need to make sure every customer is satisfied.

Fortune

Have a smartphone? Here are 5 side hustles you can start today

You don’t need a ton of special equipment to make money on the side.

Fortune

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news in one place.

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Multichannel News

Star Power Drives TNT’s NHL, NBA Playoff Ratings Push, Says WBD’s Craig Barry (Q&A)

Matchups involving popular teams provide an on-ramp for the casual fan, sports unit’s chief content officer says

TV Tech

Nielsen Debuts Nielsen ONE Content Alpha Content Measurement Solution

The cross-platform offering is being used by AMC Networks, Disney, Horizon, IPG media agency Mediahub, Sony Pictures Television, and TelevisaUnivision

Multichannel News

Weekly Cable Ratings: TNT, ESPN Shoot To Top of Primetime Ratings Chart

NBA, NHL Playoffs drive networks to finish in the top two spots in primetime

Broadcasting & Cable

Nielsen Debuts Nielsen One Alpha for Measuring Content

Disney, Mediahub, Sony Pictures Television, TelevisaUnivision, AMC Networks and Horizon Media signed up

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news in one place.

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The Independent UK

Upon further review, Fox sets viewer record for Super Bowl

The latest Super Bowl ended up setting a viewer record

TV Tech

Nielsen Admits Super Bowl LVII Undercount Missing 2M Viewers

Revised data shows a record 115.1M watched the Fox Sports-produced game

USA Today Sports Media Group

Chiefs-Eagles Super Bowl LVII is most-watched ever after confusion over Nielsen Ratings

Chiefs-Eagles Super Bowl LVII is the most-watched ever after confusion over Nielsen Ratings.

Broadcasting & Cable

Upon Further Review, Nielsen Gives Fox More Super Bowl Viewers

With 115.1 million viewers, Super Bowl LVII was most watched Super Bowl ever.

Broadcasting & Cable

NewFronts: Amazon Has Bigger Ad Plans For Season 2 of ‘Thursday Night Football’

Adds iSpot.tv, VideoAmp for audience measurement

Salon

Fox ratings plummet after Carlson axed

It's not just Tucker's slot — Sean Hannity and Laura Ingraham's ratings are falling too

The Independent UK

Fox ratings tumble in Tucker Carlson slot after his firing

Hundreds of thousands of Fox News viewers are reacting to Tucker Carlson's firing by abandoning the network in his old time slot — at least temporarily

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