The Latest Breaking News from NewsX

As British media coverage remained clouded by an unprecedented boost in sales and record-breaking broadcasts brought forth by a royal funeral, clashes between cricket fans gradually brewed into communal violence and an international story in Leicester.

The Piccadilly Group is a Delhi-based corporate conglomerate, with business interests spanning sugar manufacturing, alcohol, real estate, hospitality, and film distribution. It’s also involved in the media industry. In 2007, iTV Network was founded by the third-generation member of the group’s family, Kartikeya Sharma.

Imagine you’re a stringer for a major news organisation in Delhi. You’re based in Assam, which has seen over 190 flood-related deaths this year. You receive a phone call from your bosses instructing you to investigate a new, sinister claim – that of “flood jihad”.

In the wake of a Hindu tailor’s gruesome murder by two extremist Muslim men in Udaipur on June 28, NewsX declared that it would give “no more airtime to extremists” and “put India first”. It has aired several shows in the past week reiterating this commitment, complete with a running…