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The Latest Breaking News from Lay

‘If you love football, you love that Messi won a World Cup’ Alexia Putellas’ journey from teenage fan to sharing the spotlight with fellow Barcelona legend

The Barcelona legends both star in Lay’s World Cup campaign together - a full circle moment in Alexia Putellas’ ‘crazy life’

FourFourTwo

Lionel Messi Net Worth: How the Argentina legend amassed his fortune as he reaches 200 international appearances

Lionel Messi achieved his 200th international appearance for Argentina, joining Cristiano Ronaldo and Bader Al-Mutawa as one of football's most-capped players. His legendary career, marked by numerous accolades and a FIFA World Cup triumph, has also propelled him to billionaire status with significant earnings from contracts, endorsements, and diverse business…

The Economic Times

The creative trends defining World Cup advertising

Football legends, Hollywood stars, and fan culture are dominating early World Cup creative, but the smartest brands know celebrity alone won't be enough.

Creative Bloq

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PepsiCo new packaging to carry 'No Artificial Flavours or Colours' label

PepsiCo is updating its snack packaging in India. Popular brands like Lay's, Kurkure and Doritos will now clearly show 'No Artificial Flavours or Colours'. This change will help consumers make informed choices, the company said. The company is investing significantly in its food business in India.

The Economic Times

Food companies are finally cutting prices. PepsiCo shows it’s worth it

PepsiCo slashed prices on Lay’s, Doritos, and other snack brands by up to 15% in February—and revenue jumped 8.5% in the first quarter.

Fortune

Nine servings of ultra-processed food each day massively increases risk of dying from heart attack or stroke

It only takes about a decade to raise adults’ risk this much, a new analysis of federal data shows

The Independent UK

'It's brilliant for the fans' No Lay's No Game ambassador Thierry Henry tells FourFourTwo exclusively about the new campaign getting supporters closer to the stars than ever

Thierry Henry is involved with ‘No Lay's No Game’, which gives fans a chance to win huge prizes and even get involved in a WhatsApp group of legends

FourFourTwo

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‘Worth Every Penny’—Inter Miami Owner Discloses Lionel Messi’s Earnings

The Argentine soccer star was the highest-paid player in the MLS last season.

Sports Illustrated

What makes a great Super Bowl ad?

Experts reveal the top factors to play for.

Creative Bloq

How social media upended the 75-year-old playbook of big CPG

Consumers no longer look to television and mass-market media for guidance on what to buy at the supermarket.

Fortune

The best Super Bowl adverts from the 2020s (so far)

These top 10 adverts all hit the spot.

Creative Bloq

Walkers gets biggest logo change in 80 years (and I'm on board)

New sunny logo hits the spot. But what does it mean?

Creative Bloq

From Meta to PepsiCo: when does a company outgrow its biggest brand?

Is PepsiCo still just 'Pepsi' to most?

Creative Bloq

10 Snack Bags Where the “Air” Is Now the Main Ingredient

Opening a new bag of chips only to find it half-full of air is a universal disappointment. This practice, known as “slack fill,” is a form of shrinkflation. It has become much more extreme in recent years. Companies use a large, puffy bag to trick you. They hope you will…

Grocery Coupon Guide

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news in one place.

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The Independent UK

Doritos and Cheetos are getting a makeover with ingredient change — and new flavor line

In addition to new recipes, PepsiCo hopes to introduce fresh packaging for its beloved snacks

Grocery Coupon Guide

12 Store-Brand Duplicates That Are Better Than the Originals

For decades, we were trained to believe that the brand name was a guarantee of quality. We now know that this is not always true. In many cases, a retailer’s store-brand, or private-label, product is just as good, if not better, than its more expensive, brand-name counterpart. In a series…

Benzinga

PepsiCo May See Lower Q3 Gross Margins From Tariff Pressure, 'Stretched' Frito-Lay Pricing

PepsiCo, Inc. (NASDAQ: PEP) shares are trading slightly higher on Friday.

Grocery Coupon Guide

Best and Worst Snacks: Here Are the 5 Cleanest and 5 Most Chemical-Laden Chips on Shelves

Chips may be one of America’s favorite snacks, but not all brands are created equal. Some are made with just a few simple ingredients, while others pack in artificial flavors, preservatives, and dyes. For health-conscious shoppers, knowing the difference can help reduce exposure to unnecessary chemicals. Clean chips can still…

Get all your
news in one place.

100's of premium titles.
One news app.

Grocery Coupon Guide

10 Snack Brands That Quietly Changed Flavor Without Telling Anyone

Have you ever opened your favorite bag of chips or cookies only to notice something’s just… off? Maybe the taste is a little different, but the packaging looks the same. You’re not alone. Many snack brands change their recipes or tweak flavor profiles without telling consumers. Sometimes it’s for health…

The Independent UK

Lay’s announces new flavor after $1 million contest winner revealed

Fans voted from three final flavors

FourFourTwo

'I love my job. I love being able to play this sport. In the end, there’s something addictive in winning for me' Alexia Putellas speaks about what drove her back from an ACL injury to lift the World Cup

Alexia Putellas missed the European Championships in 2022 because of the long-term injury

Fortune

FDA reclassifies Lay's recall in Northwest to highest level

Frito-Lay insists all affected bags are currently off shelves.

The Times of India

Lay's potato chips recall in two USA states; FDA assigns most severe risk warning

Lay's Classic Potato Chips have been recalled in Oregon and Washington after undeclared milk, a major allergen, was found in over 6,000 bags. While FDA implemented this recall last month on December 13, it was classified as 'highest risk level' on January 27.

The Independent UK

Lay’s Classic potato chips recall elevated to highest FDA level over ‘deadly’ ingredient

The recalled product was sold at stores in Oregon and Washington

The Guardian - UK

Football fans deserve better than ad industry’s cynical stereotypes

Supporters are tired of being patronised by adverts for companies which often work against their interests

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