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The Latest Breaking News from Mark Marshall

NBCU Claims Growth in Upfront Advertising Sales

Sports, Peacock are strong spots

Multichannel News

Everyone Offers Tomorrow’s Advertising Today (Upfronts)

Along with big stars, programmers promise that data and tech will deliver big results

Broadcasting & Cable

Upfronts Put Football, Big Stars, Tech Talk in the Spotlight

Networks played ‘Can You Top This’ with bold-faced names and ad capabilities

Multichannel News

From analysis to the latest developments in health,
read the most diverse news in one place.

NBCUniversal Stakes Claim To the Future of Advertising (Upfronts)

Advertisers see big results from new convergent planning system

Broadcasting & Cable

NBCU To Use Generative AI To Help Target Audiences

At One24 tech conference, NBCU offers buyers Olympic ads programmatically

Broadcasting & Cable

NBCUniversal Returns to Radio City for 2024 Upfront Presentation

Tech and data conference One24 set for March 20

Broadcasting & Cable

CES 2024: NBCU Launches AI-Based Cross-Platform Planning and Activation Tool

Budget allocations and campaign optimization can be automated

Broadcasting & Cable

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Roku’s Alison Levin Joins NBCUniversal as President of Advertising

Karen Kovacs promoted to president of client partnerships

Multichannel News

NBC's successor to Yaccarino reveals the power of NFL commercials: 'There’s no bigger brand in the world than Taylor Swift, and she still needed help to actually sell tickets'

Average daily ticket sales for Swift’s movie rose 50% after commercials during NFL broadcasts.

Fortune

Interim No More: NBCU Names Mark Marshall Named Chairman, Global Advertising & Partnerships

Executive has filled post since Linda Yaccarino left for Twitter

Broadcasting & Cable

NBCUniversal Finishes Upfront With Big Events Making Up for Weak Market

Paris Olympics generate $100 million in sales from new advertisers

Multichannel News

Upfronts: Mark Marshall Gets His Closeup Closing NBCU Event

Exec was named head of ad sales on Friday

Broadcasting & Cable

Elon Musk says NBCU ad chief Linda Yaccarino will be new Twitter CEO

"Looking forward to working with Linda to transform this platform into X, the everything app," Musk tweeted.

Axios

NBCU Names Mark Marshall Interim Ad Sales Chair With Linda Yaccarino Headed to Twitter

Shakeup comes ahead of Monday’s upfront presentation

Multichannel News

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news in one place.

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Broadcasting & Cable

NBCUniversal Sees Upfront Market Gathering Strength

Ad sales president Mark Marshall touts scale and precision

Chronicle Live

Tyneside graffiti gang including three railway cleaners caused £46,000 of damage to trains

Ringleader Adam Smith, of Hebburn, has been jailed while four others avoided custody for their part in a large scale plot to graffiti trains and Metros

People

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