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The Latest Breaking News from CTV

DoubleVerify’s 2024 Predictions: CTV Ad Trends Include Increased Open Measurement Adoption

Dan Slivjanovski, CMO of the media measurement company DoubleVerify, sees three major CTV ad trends

TV Tech

Looking Ahead at Ad Tech as New Year for CTV, Data and Programmatic Begins

Executives predict dollars will shift as linear and digital continue to blur

Broadcasting & Cable

LG AD Solutions’ 2024 Predictions: Advertisers Cut the Cord and Shift to CTV

More innovation from AI, the growing importance of live sports streaming and a big shift in ad dollars are among the predictions made by LG’s Tony Marlow

TV Tech

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Why CTV Is Playing Catch-Up to YouTube in the Ad Game

Bite-sized clips, granular targeting and simple buying afford advantages to Alphabet-owned platform

Multichannel News

Fubo Taps EDO to Measure Connected TV Advertising Engagement and Outcomes

Initial findings indicate that Fubo ad engagement outperforms industry averages across linear TV and streaming by 16% according to EDO TV outcomes data

TV Tech

EDO is Measuring CTV Ad Outcomes On Fubo

Higher engagement found on Fubo than linear TV or competitive streaming platforms

Broadcasting & Cable

The Trends of 2023: The End of the ‘One-Size-Fits-All’ Operating Model

Imagine Communications President Steve Reynolds reviews the past year, looks ahead to 2024

TV Tech

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Dish Media Brings Interactive, Personalized Advertising to Sling TV

Dish is using BrightLine to enable interactive ad units on live and on demand inventory on Sling TV

TV Tech

Dish Media Engages BrightLine for Interactive Ads on Sling TV

Interactive ads can run in live and on-demand inventory

Broadcasting & Cable

Bills vs Chiefs live stream: How to watch NFL Week 14 online, start time and odds

The Bills vs Chiefs live stream pits Allen vs Mahomes. Here's how to watch it wherever you are.

Tom’s Guide

‘Ted Lasso,’ ‘Top Gun,’ Taylor Swift Lead TVision’s 2023 CTV Highlights

Ad-supported subscription services grow

Broadcasting & Cable

U.S. TV Ad Spending To Drop 5.1% to $52.3 Billion, GroupM Forecasts

Gains by connected TV don’t fully offset traditional TV losses

Multichannel News

Will Self-Serve Get Small Advertisers to Embrace TV? (Wolk)

The television industry has come to realize that there are millions of small companies that could be running television commercials but are not

Broadcasting & Cable

Attention Metrics Are a Distraction — and They’re Broken for CTV, Too (B+C Guest Blog)

Focus on engagement, interaction when judging a campaign’s effectiveness

Broadcasting & Cable

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Broadcasting & Cable

As CTV Competition Heats Up, Apps Need To Focus on Stickiness (B+C Guest Blog)

Attracting and retaining attention is key in an ever more crowded environment

TV Tech

Blockboard Unveils BlockCONNECT Attribution Technology For CTV, OTT Advertisers

The tool gives agencies and brands a chance to make rapid changes to ad buys and creative if needed

TV Tech

OpenX Announces TV+ Initiative

OpenX wants to improve trust and transparency in the CTV market by removing all resellers and eliminating all non-TV content from its CTV inventory

Broadcasting & Cable

tvScientific Uses Retail Data To Target CTV Ads On a Cost-Per-Outcome Basis

Retail Performance TV drives campaign effectiveness

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news in one place.

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Tom’s Guide

Giants vs Cowboys live stream: How to watch NFL week 10 online today

The Giants vs Cowboys live stream has two fierce NFC East rivals facing off in an important matchup. Here’s how to watch from wherever you are.

Tom’s Guide

How to watch Country Music Awards 2023: 57th CMAs channel, start time, performers, nominees

As the eyes of the country music world turn to Nashville, Tennessee for the CMAs, you can use our guide to watch Country Music Awards live streams from wherever you are.

Broadcasting & Cable

Big Advertisers Fall for Fake Content on CTV, Peer39 Study Finds

37% of ads running in ‘fake’ CTV content came from Fortune 500 companies

Tom’s Guide

Bills vs Bengals live stream: How to watch NFL Sunday Night Football Week 9 online

The Bills vs Bengals live stream set up an AFC playoff rematch! Here’s how to watch from wherever you are.

Tom’s Guide

Cowboys vs Eagles live stream: How to watch NFL week 9 online

The Cowboys vs Eagles live stream will be one of the biggest matchups in this rivalry's history. Here’s how to watch from wherever you are

Broadcasting & Cable

E.W. Scripps Posts Q3 Loss as Revenues Fall 7.4%

Connected-TV revenue expected to hit $100 million this year

Zenger

NBC’s ‘Transplant’ Season 3 Premieres: Bash’s New Journey Begins

Hamza Haq returns as Bash in the hit medical drama, facing new challenges and personal growth in Toronto's York Memorial Hospital.

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