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The Latest Breaking News from Crumbl

Crumbl Cookie CEO Sawyer Hemsley Comes Out As Gay After Viral TikTok Rumours

Crumbl Cookie is at the centre of much online chatter, courtesy of an uber-viral rumour about its co-founder, Sawyer Hemsley.

Pedestrian.tv

Executive at $1 Billion Cookie Empire Comes Out as Gay: 'I Want to Share It in My Own Words'

Crumbl Cookies co-founder Sawyer Hemsley has come out as gay, confronting social media speculation and emphasising authenticity as he continues to help lead the £790m ($1bn) cookie empire.

International Business Times UK

Ten Photos of Sawyer Hemsley, Crumbl Cookies Co-Founder, Amid Public Coming Out as Gay

Hemsley publicly comes out as gay in an Instagram post, addressing months of online speculation

International Business Times UK

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Does Sawyer Hemsley Have a Wife? The Truth Behind the Speculation After the Crumbl Cookie CEO Comes Out Gay

Crumbl Cookie CEO Sawyer Hemsley confirms he is gay as searches surge over whether he has a wife. Here's what we know about the speculation.

International Business Times UK

‘Really did me dirty’: Minnesota woman orders the new Dubai brownie from Crumbl for her birthday. Then she opens up the container

If you’ve been on social media, you may have noticed Dubai Chocolate taking it by storm. Although exclusive to Dubai, there are variations of the chocolate in the United States. Because it’s rich in milk chocolate stuffed with pistachios and knafeh (crispy shredded phyllo pastry), it became a viral sensation…

The Mary Sue

Taylor Swift’s new album sparks the hottest branding trend of 2025

She’s a marketing master.

Creative Bloq

‘Don’t ever try me’: Uber Eats customer buys Crumbl for friend. Then the worker takes the cookies for herself—and Uber is on her side

An Uber Eats driver kept the Crumbl cookies a customer ordered for their friend. The company is reportedly taking the driver’s side.

The Mary Sue

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‘I have had the worst day of my life as a business owner’: Alabama woman runs a lash, brows salon. Then she gets threatened by Crumbl cookies

A mom and small business owner has been left “distraught” after her interaction with the supposed “owner” of Crumbl cookies.

The Mary Sue

‘The Nothing Bundt Cake method’: Amazon driver shares how delivery drivers can get Nothing Bundt Cakes for free

Many customers leave out little treats for their Amazon delivery drivers, but did you know companies treat drivers, too? That’s what one Amazon driver is saying about bakery Nothing Bundt Cakes.

The Mary Sue

Crumbl Founder Taste Tests Kardashian Flourless Cake, Internet Goes Wild at His Reaction: 'I Know a Lie When I See One'

The founder of Crumbl Cookies made an appearance in an unconvincing taste test video to promote the company's collaboration with the Kardashian-Jenner family.

Latin Times

“Not A Good Look For Your Brand”: Crumbl’s Kardashian Campaign Sparks Backlash From Loyal Fans

"They're all on Ozempic anyway."

Bored Panda

Crumbl celebrates Valentine's Day

The new box, which is only temporary, is a "bold red" color and will be sold at all locations while supplies last

Salon

The cult of Crumbl

To eat or not to eat, that is the question

Salon

The Real Crumbl Cookies Are Coming To Australia — So Was The Viral Drama A Publicity Stunt?

Maybe this really is how the cookie crumbles?

Pedestrian.tv

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Pedestrian.tv

The Actual Crumbl Cookies Co-Founder Just Responded To The Sydney Pop-Up Fiasco

“It appears we need to expedite our visit to Australia.”

The Independent UK

Crumbl fans duped into buying cookies from fake pop-up for nearly double

Customers slam fake Crumbl cookie pop-up in Australia for its steep prices and ‘stale’ offerings

Pedestrian.tv

Why Is Legal Drama Over The Crumbl Cookie Pop-Up In Sydney Taking Over TikTok?

I guess that’s how the Crumbl Cookie crumbles.

USA Today Sports Media Group

Seahawks legend Bobby Wagner opens delicious store in Renton

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Salon

Crumbl and Kelloggs join forces

The partnership "represents a fusion of two brands known for their dedication to delivering exceptional food"

Sports Illustrated

Tobias Harris Made Crumbl Cookies a Trending Topic, and NBA Fans Had Jokes

NBA trade rumor season is upon us, and Harris offered a humorous perspective on how some 76ers fans feel about him.

Salon

Crumbl in violation of child labor laws

The U.S. Department of Labor found violations affecting 46 minor workers at 11 franchises nationwide

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