The Latest Breaking News from Cracker Barrel

Cracker Barrel is a brand synonymous with Southern comfort and hospitality. It recently unveiled a logo refresh that sparked an unexpected wave of criticism. This isn’t just about a minor design tweak; it’s a fascinating case study in brand loyalty. The emotional connection customers have with beloved establishments runs deep.…

US southern-style restaurant chain was met with outrage for changing branding to more minimalist style

Cracker Barrel, fresh from the political fallout following its shortlived logo rebrand, has been accused of serving up half-baked food.

Austin spent $1.1m (£820k) on a new city logo that locals say looks uninspired. The costly rebrand has fuelled anger as residents face rising taxes and safety issues.

Kevin O'Leary, investor and television personality best known from “Shark Tank,” had a sharp message for CEOs recently: stay focused on your customers or risk losing everything.

Cracker Barrel executives reportedly spoke to the White House and told Trump officials the president’s commentary convinced them to reverse course on its logo design

Exclusive: Roberta Mendez claims in court papers that her shift leader brazenly told her, ‘I don’t like Black people.’

IN FULL

The southern food chain launched its ‘New For Fall Menu’ as the company embarks on a rebrand