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The Latest Breaking News from Cracker Barrel

Cracker Barrel revives old logo after backlash stoked by Trump

US restaurant chain abandons rebrand after new logo prompts firestorm of criticism online.

Al Jazeera

Cracker Barrel Stock Spikes Over 7% After Bringing Back The Old Logo, Trump Commentary

Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) shares jumped 7.09% in after-hours trading on Tuesday after the restaurant chain partially reversed its controversial logo rebrand amid political pressure and presidential commentary.

Benzinga

Cracker Barrel, MongoDB, Okta, UnitedHealth And Nvidia: Why These 5 Stocks Are On Investors' Radars Today

U.S. stocks closed higher on Tuesday, with the Dow Jones Industrial Average rising 0.3% to 45,418.07. The SP 500 added 0.4% to 6,465.94, while the Nasdaq matched the gain, finishing at 21,544.27.These are the top stocks that gained the attention of retail traders and investors through the day: Cracker Barrel…

Benzinga

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Cracker Barrel will no longer change its logo

IN FULL

The Independent UK

Cracker Barrel relents, says its old logo will return

Cracker Barrel said late Tuesday it’s returning to its old logo after critics — including President Donald Trump — protested the company’s plan to modernize

The Independent UK

Cracker Barrel to restore old logo following MAGA backlash over rebrand

Cracker Barrel plans to restore its old logo following MAGA backlash about a rebrand that saw the restaurant chain drop its Uncle Herschel mascot

The Independent UK

Trump calls Cracker Barrel logo outrage ‘a great opportunity’ to cash in for restaurant chain that set off MAGA

‘They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity,’ the president wrote on Truth Social.

The Independent UK

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'Make Cracker Barrel Great Again': Donald Trump, Republican Party Weigh In On Restaurant Logo Rebrand

Restaurant company Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) is being offered free advice from President Trump as the company faces potential boycotts over its logo rebrand and changes made inside its restaurants.

Benzinga

Designer took a crack at their own Cracker Barrel logo – and everyone loves it

Better than the official redesign?

Creative Bloq

Cracker Barrel should never have apologised for its controversial new logo

If the brand doesn't have faith in its rebrand, how can we?

Creative Bloq

Why we should be worried about Donald Trump's National Design Studio

7 ways Trump might try to Make America Design Again.

Creative Bloq

Cracker Barrel Logo Backlash Shifts To Boardroom Drama, CEO Exit Bets: Company Admits 'Could've Done A Better Job'

Restaurant company Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) saw its shares fall last week on the heels of a company logo rebrand, as upset consumers worried about the appearance of the logo and the interior of restaurants.

Benzinga

Cracker Barrel says it "could've done a better job" with release of new logo that angered some fans

Cracker Barrel is sticking with its new logo

The Independent UK

Cracker Barrel finally addresses new logo controversy

IN FULL

The Independent UK

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The Independent UK

Cracker Barrel admits it ‘could’ve done a better job’ amid right-wing rebrand controversy

Cracker Barrel said its ‘Uncle Herschel’ character will still be a part of its branding, even if he isn’t on the sign

The Mary Sue

The Cracker Barrel rebrand is breaking people

How is this woke?

Fortune

Cracker Barrel's logo fiasco shows how hard it is to freshen things up without annoying loyal customers

Also: All the news and watercooler chat from Fortune.

International Business Times

Rebrand Of US Culture 'Fixture' Cracker Barrel Sparks Backlash

Cracker Barrel has a special place in the hearts of many Americans, offering homestyle American cuisine in a folksy "Old Country Store" setting complete with rocking chairs and occasional country music performances.

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Reason

Cracker Barrel's New Logo Isn't 'Woke' and It's Not the Reason the Company Is Struggling

The company's value was plummeting long before it nixed the "Old Timer" from its logo.

Fortune

Cracker Barrel's first rebrand in nearly 50 years backfired. The company's stock lost nearly $100 million after introducing a more minimalist look

The restaurant chain has gotten heat, accused of going too woke.

The Independent UK

‘Not everything is woke’ says right-wing columnist on Cracker Barrel controversy

IN FULL

The Independent UK

Cracker Barrel CEO slammed by Steak ‘n Shake over controversial rebrand

New logo has ignited political debate and intense backlash from other brands

The Independent UK

Right-wing pundit urges MAGA to stop calling everything ‘woke’ amid Cracker Barrel backlash

‘I think we’re abusing the term a little bit too much, where it’s losing its meaning,’ National Review staff writer Caroline Downey said Thursday night.

Creative Bloq

The Cracker Barrel logo controversy shows MAGA doesn't get branding

Suddenly minimalist design is 'woke'?

Benzinga

Cracker Barrel Tumbles 12.5% In 5 Days As Heavy Shorting Spikes Volatility: Analysts Says Long-To-Short Ratio Halved Before Sell-Off

Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) has seen its stock plummet 12.5% over the last five days, including a sharp 7.15% drop on Thursday, as the company grapples with fierce public backlash over its recent rebranding.

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