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The Latest Breaking News from Counterpoint Research

Windows 10 is dying — and Apple’s Macs are cashing in — but one Windows PC maker remains in the lead

A new study from Counterpoint Research shows that only one Windows laptop OEM bested Apple's YoY sales in Q3 2025. Here's what you need to know.

Windows Central

Microsoft's decision to axe Windows 10 is driving Apple PC sales growth — users buy Macs instead of AI PCs despite Microsoft’s push for Copilot+ PCs

Microsoft's decision to axe Windows 10 is driving Apple PC sales growth — users buy Macs instead of AI PCs despite Microsoft’s push for Copilot+ PCs

Counterpoint Research data shows a massive jump in Mac sales in the same quarter that support for Microsoft Windows 10 ended.

Tom’s Hardware

The iPhone 17 series has one big winner, according to early sales – and it isn’t the iPhone Air

The iPhone 17 series has one big winner, according to early sales – and it isn’t the iPhone Air

The iPhone 17 is selling well, research suggests, while the iPhone Air isn’t nearly as popular.

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Gene Munster Says iPhone 17 Cycle Could Drive 8%+ Growth Through 2026 As Apple Stock Soars To All-Time High

On Monday, Apple Inc. (NASDAQ:AAPL) shares surged to a new all-time high after fresh data showed iPhone 17 outsold iPhone 16 by 14%, prompting Deepwater Asset Management's Gene Munster to predict stronger growth through 2026.

Should You Buy Apple Stock at New All-Time Highs?

Apple stock extends gains as Counterpoint Research confirms initial iPhone 17 sales are outpacing iPhone 16 sales. Loop Capital now sees upside in AAPL shares to $315.

Apple Foldable iPhone Gears Up To Challenge Samsung: What You Need To Know

Apple is reportedly entering the foldable phone market in late 2026 with a device similar to Samsung's Galaxy Z Fold.

International Business Times UK

Intel reveals what’s stopping AI PC adoption — and it’s not the hardware

Intel's new survey reveals 87% of global businesses are moving to AI PCs, but adoption is slowed by concerns over training, security, and trust.

Windows Central

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‘Massive’ investment in R&D leads China’s Honor to launch world’s thinnest foldable phone

‘Massive’ investment in R&D leads China’s Honor to launch world’s thinnest foldable phone

Foldables represent a small but rapidly expanding segment of the Chinese smartphone market. Sales in this category grew by 27% last year.

Pixel 9 Pro Fold a crowd favorite in Europe, while Samsung and Oppo sales decline

Pixel 9 Pro Fold a crowd favorite in Europe, while Samsung and Oppo sales decline

Recent report by CounterPoint Research indicated that Google's latest foldable, the Pixel 9 Pro Fold, seems to be pushing sales for the company in Europe by 265%.

Android Central

Apple Stock Warning: Tariffs, Weak Smartphone Demand to Hit AAPL in 2025

Apple Stock Warning: Tariffs, Weak Smartphone Demand to Hit AAPL in 2025

Apple’s 2025 outlook dims as iPhone growth slows, tariffs loom, and China competition heats up.

Pixel 9 sales helped Google tighten its hold on Canada’s premium phone segment last year

Pixel 9 sales helped Google tighten its hold on Canada’s premium phone segment last year

Google tightened its grip on Canada's premium phone market last year, all thanks to the Pixel 9.

Android Central

PC shipments spike as Windows 10's end and U.S. tariffs loom

PC shipments spike as Windows 10's end and U.S. tariffs loom

Global PC shipments rose sharply in Q1 2025, driven by the end of Windows 10 support and uncertainty around U.S. tariffs and international trade.

Windows Central

Foldable phone sales are tipped to fall this year – and Apple is the only brand that could turn things around

Foldable phones might have a bad 2025 but Apple could turn it around in 2026

Crowds are ditching the Apple Watch for Wear OS and other smartwatches, and there's a very good reason why

Crowds are ditching the Apple Watch for Wear OS and other smartwatches, and there's a very good reason why

Smartwatch sales have seen a global decline for the first time and we look at what's contributing to this downward trend.

Android Central

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TCL overtaking LG's premium TV sales is the inevitable result of OLED's biggest problem and mini-LED's biggest strength

As OLED TVs stay in the same price bracket, mini-LED is making new options possible.

Move over OLED: TCL just overtook LG in the premium TV market

TCL has dethroned LG as the second-largest seller of premium TVs, but will it get the top spot?

Whatever happened to 8K TVs?

8K TVs are a dying breed and I'm here to find out what exactly happened and how might they see a course correction.

Android Central

This Android brand takes the lead as the fastest-growing OEM at the expense of Samsung and others

Smartphone sales have finally shot up, after a two-year slump. According to a recent report by Counterpoint. Samsung and Apple take first and second place, while Xiaomi takes third place but sees the highest number of sales in 2024.

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Android Central

This year was pivotal for VR, but the video game market's decline spells trouble for 2025

The VR industry made huge strides with big name releases in 2024, but the overall video game market is on the decline.

Android Central

Samsung's Galaxy S25 series could be more expensive — when will we say enough is enough?

The general experience of using a $200 phone and a $2,000 phone is the same, so why do we keep paying more?

Android Central

Former iPhone users reveal if an Apple foldable would bring them back from Android

We interviewed former iPhone users who have switched to Android, asking if they would move back if Apple launched a foldable phone.

The Pixel 9 could be Google’s least popular phone in years, despite impressive rumored features

A survey suggests that most US Google Pixel owners are likely to switch to another brand.

Apple slashes iPhone prices in China for the second time this year as local competition pressures its sales

Analysts say the out-of-character price cut is a "strategic move" to help Apple shore up its position in the world's second-largest economy.

Digital Camera World

Samsung sells more phones than Apple and takes top spot in first quarter 2024

The smartphone market continues its comeback as shipments increased six percent year on year, with Samsung leading

Android Central

Samsung wins with the most smartphone shipments of Q1 2024 as market grows

Counterpoint Research has released its market analysis for smartphones shipments in the first quarter of 2024, and it's Samsung coming out on top.

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