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The Latest Breaking News from Circana

Somehow, EA's Battlefront is still the best-selling Star Wars game of all time in US

EA absolutely dominates the top ten

GamesRadar

As Xbox fans push for Microsoft to return to exclusive games, analysts report they're the "number one reason" players use consoles — "41% of respondents cited that"

New data shows that exclusive games are the "number one reason" people use consoles like Xbox, showing why Microsoft is considering bringing them back.

Windows Central

I dug into the numbers and Xbox users are putting more time into this Sony game than PS5 players. Here’s why it surprised me.

New data from Circana shows a PlayStation developed title leading average playtime per user on Xbox in the U.S, outperforming PlayStation and Steam despite not even being in the top 10 most played on Xbox.

Windows Central

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Cocoa Prices Fall on Tepid Global Demand

July ICE NY cocoa (CCN26 ) on Friday closed down -27 (-0.78%), and May ICE London cocoa #7 (CAK26 ) closed down -13 (-0.51%). Cocoa prices settled lower on Friday amid concerns about demand. Weak signs of chocolate demand are negative for cocoa prices after Circana last Tuesday reported that...

Barchart

Demand Concerns Weigh on Cocoa Prices

July ICE NY cocoa (CCN26 ) today is down -34 (-0.98%), and May ICE London cocoa #7 (CAK26 ) is down -18 (-0.71%). Cocoa prices are sliding today amid concerns about demand. Weak signs of chocolate demand are negative for cocoa prices. Circana reported last Tuesday that chocolate candy sales...

Barchart

Despite the negativity, Marathon was one of last month's best-selling games, though there's a catch

It's a good start, but there's a lot of year left.

PC Gamer

After just 2 months, Resident Evil Requiem is already one of the top 5 best-selling games in US series history

Leon's comeback hasn't beaten Resident Evil 4 or Resident Evil 4, however

GamesRadar

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Walmart redesigns its Great Value brand for first time in 10 years to reflect changing shopping habits

Walmart is adopting bolder, more eye-catching food imagery, replacing the simpler, minimal design that has long characterized Great Value packaging

The Independent UK

Crimson Desert players average over 20 hours a week in the open-world game, blowing away almost everything else on consoles

Players are pouring in the hours, at least in the US

GamesRadar

Call of Duty: Black Ops 7 is still selling ridiculously well, despite being a 'dead' game everyone seems to hate

Circana’s latest data shows Black Ops 7 holding strong despite mixed reception, with Helldivers 2 notably performing best on Xbox for February.

Windows Central

Step aside, Battlefield 6 — Call of Duty: Black Ops 7 was January 2026’s best-selling game in the US on PlayStation

Call of Duty: Black Ops 7 topped US PlayStation sales in January 2026, according to Circana data. Battlefield 6 remained competitive across platforms, while Xbox and PC charts showed varied results.

Windows Central

US Video Game Sales Could Surpass 2021 Record in 2026

Gaming might be heading towards a new record year.

Operation Sports

One-third of consumers reject AI on their devices, with most saying they simply don’t need it — latest report highlights privacy fears and potential costs among other real-world concerns

A report from consumer firm Circana has shown that two-thirds of those opposed to AI believe it isn't useful on their devices, while a third weren't interested at all in the technology.

Tom’s Hardware

One-third of consumers don't want AI on their devices, report finds, and it's not because they don't understand it: They just don't need it

The problem with AI isn't that it's not been clearly explained. The problem is, it sucks.

PC Gamer

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Windows Central

Death Standing becomes one of Xbox's most played games this week — and it's all thanks to Xbox Game Pass

The Director's Cut of Hideo Kojima's critically acclaimed Death Stranding hit Xbox Game Pass recently and has quickly become quite popular on the Xbox ecosystem because of it. Here's where it stands on the most popular Xbox games of January 2026

Windows Central

Battlefield 6 drops out of the top-10 most played console games in the U.S. — but Call of Duty is doing just fine

The latest player information for the U.S. shows that while Call of Duty is holding strong, Battlefield 6 continues to shed.

Operation Sports

NBA 2K26 Leads Sports Games on Circana’s 2025 Sales Rankings

2K's basketball sim dominates other sports titles in the US!

The Guardian - UK

‘An evolving era of play’: UK toy sales rise for first time since pandemic

Film and TV tie-ins, Lego sets and Toniebox speakers help push sales 6% higher in 2025, after five years of no growth

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Windows Central

Call of Duty continues to dominate US player rankings while Battlefield 6 slips further behind in the franchise rivalry

Battlefield 6 launched strong, but Call of Duty’s combined ecosystem continues to dominate US player charts.

The Independent UK

Smile and spritz three times: What I learned working at a Macy's perfume counter

December is a big month for fragrance sales in the U.S. Market research firm Circana says one-quarter of annual sales of high-end perfumes, colognes and other scented beauty products happen then

Operation Sports

Sports Games Hold Firm as Fortnite Leads Weekly Player Engagement Charts

Sports games continue to occupy most spots on most-played lists.

TechRadar

New data shows that only 1.6 million units of video game hardware were sold in the US in November, making it the worst month since 1995

Video game hardware and physical software sales just had their worst November in the United States since 1995, despite the holiday season.

International Business Times UK

Physical Video Game Copies Face Extinction Risk as Sales Hit Worst Month in Decades

Sales of physical video games have plunged after the market recorded its worst month in decades, raising fears that boxed copies could soon disappear.

Windows Central

Call of Duty: Black Ops 7 topped the US sales charts in November 2025 — but it's down compared to Black Ops 6

Call of Duty: Black Ops 7 is the best-selling game of November 2025 in the U.S, per Circana, but is down compared to 2024's Black Ops 6.

GamesRadar

Game hardware is now $200 more expensive on average than it was in 2019, according to industry analyst: "It could potentially be catastrophic"

That's not good, is it?

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