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The Latest Breaking News from Circana

Call of Duty continues to dominate US player rankings while Battlefield 6 slips further behind in the franchise rivalry

Battlefield 6 launched strong, but Call of Duty’s combined ecosystem continues to dominate US player charts.

Windows Central

Smile and spritz three times: What I learned working at a Macy's perfume counter

December is a big month for fragrance sales in the U.S. Market research firm Circana says one-quarter of annual sales of high-end perfumes, colognes and other scented beauty products happen then

The Independent UK

Sports Games Hold Firm as Fortnite Leads Weekly Player Engagement Charts

Sports games continue to occupy most spots on most-played lists.

Operation Sports

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New data shows that only 1.6 million units of video game hardware were sold in the US in November, making it the worst month since 1995

Video game hardware and physical software sales just had their worst November in the United States since 1995, despite the holiday season.

TechRadar

Physical Video Game Copies Face Extinction Risk as Sales Hit Worst Month in Decades

Sales of physical video games have plunged after the market recorded its worst month in decades, raising fears that boxed copies could soon disappear.

International Business Times UK

Call of Duty: Black Ops 7 topped the US sales charts in November 2025 — but it's down compared to Black Ops 6

Call of Duty: Black Ops 7 is the best-selling game of November 2025 in the U.S, per Circana, but is down compared to 2024's Black Ops 6.

Windows Central

Game hardware is now $200 more expensive on average than it was in 2019, according to industry analyst: "It could potentially be catastrophic"

That's not good, is it?

GamesRadar

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No, it's not just Xbox, ALL video game console sales are massively down year-over-year — and it's going to get worse

New Circana data shows console sales are falling across Xbox, PlayStation, and Nintendo — driven by rising prices, weaker demand, and more factors.

Windows Central

Xbox did so badly on US Black Friday sales its SKUs were beaten by a console you've never heard of

Circana’s data shows a surprising top three for US Black Friday, with the NEX Playground outperforming established consoles and further highlighting Xbox's ongoing struggles.

Windows Central

US retailers are about to see if Black Friday benefits from a holiday halo effect

Black Friday bargains no longer tempt people to leave Thanksgiving tables for midnight mall runs

The Independent UK

Black Friday arrives with solid momentum despite tariffs and economic uncertainty

Black Friday may no longer be the retail bacchanalia of years past, but the event still has enough enthusiasts to make it the biggest single shopping day in the U.S.

The Independent UK

Call of Duty has been the biggest-selling shooter in the US since 2006, but that could soon change according to industry analyst: 'This part of the market hasn't been this competitive in 20 years'

Activision's shooter was last beaten at its own game in the US by the original Gears of War.

PC Gamer

Bible sales keep booming despite Americans’ shift away from religion

Trump earned more than $1.3 million last year for endorsing a patriotic Bible named for country singer Lee Greenwood’s song ‘God Bless the USA’

The Independent UK

Sports Titles Crowd the Top 10 as Battlefield 6 Takes Top Spots in October Sales

Despite Battlefield's domination, sports titles are still selling like hotcakes.

Operation Sports

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Windows Central

It's official: Battlefield 6 is the best-selling game of 2025, and holy smokes — it had the biggest launch month of any game in the past 3 years, too

Market research for October shows that Battlefield 6 is the best-selling game of 2025, and had a better launch month than any other in three years, too.

The Guardian - UK

‘Part of the joy economy’: bumper year for UK toys as Wicked dolls and Pokémon appeal to ‘kidults’

Some of this year’s Christmas must-haves also expected to appeal to older generations

Evening Standard

Pigs, witches and fast cars – the toys tipped to be best sellers this Christmas

The DreamToys list is released as industry data revealed the UK toy market grew by 6% in value this year, the largest increase since 2020.

The Independent UK

Peppa Pig, Wicked and Formula 1 among the toys predicted to be best-sellers this Christmas

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TechRadar

Pokémon Legends: Z-A physical launch sales in the US were the biggest for a new title since The Legend of Zelda: Tears of the Kingdom was released in 2023

Pokémon Legends: Z-A is the biggest physical game launch in the US since the release of The Legend of Zelda: Tears of the Kingdom in 2023.

PC Gamer

Borderlands 4 smashes sales in the US, says analyst—it was the top dog in September, the fastest-selling entry in the series, and is already the 3rd most-bought game this year

Phat loot.

TechRadar

PS5 sales are looking good despite recent price hikes, officially overtaking the PS3 in lifetime sales in the US

The PlayStation 5 has officially outsold the PlayStation 3 in lifetime sales as of September 2025.

Windows Central

Xbox sales chart: Borderlands 4 takes the crown, Helldivers 2 proves it’s no fluke

Helldivers 2 has charted in the Xbox top five for two months straight, proving it is a commercial success beyond PlayStation despite early confusion over sales data. Its strong momentum highlights growing demand for Sony-published games on Xbox, especially with no Game Pass boost, and raises questions about whether Sony…

GamesRadar

In just 5 years, the PS5 has outsold a full decade's worth of the PS3 in the US, even without a new Valkyria Chronicles, MotorStorm, or LittleBigPlanet

"So that's cool"

Benzinga

Target Leads With Pokémon and Sports Card Sales Spike in 2025

Retail giants Target Corporation (NYSE:TGT) and Walmart Inc. (NYSE:WMT) are riding a massive boom in collectible trading cards, with Target projecting more than $1 billion in annual sales from the category.

TechRadar

Nintendo Switch 2 US sales data for its first three months is in, and it's outpacing the previous record set by PlayStation 4

The PlayStation 4 sold 2.2 million units in the US in its first three months - Nintendo Switch 2 has just beaten that record.

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