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The Latest Breaking News from Chris Cocks

Hasbro has a winning hand with Wizards, bucking the trend in retail

The toymaker had great success with its Wizards of the Coast segment last quarter.

Fortune

Hasbro CEO, D&D DM, and self-professed "AI bull" Chris Cocks says AI is "supercharging fandom" which is "just net good for the brand"

Hasbro CEO Chris Cocks has a lot to say about the use of AI

GamesRadar

Hasbro is working with Saber Interactive on a 'tentpole' IP using Space Marine 2's swarm tech

Finally, a Risk cover shooter.

PC Gamer

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After the success of Baldur's Gate 3, Hasbro has a new Dungeons & Dragons game in the works: "We want to reach fans where they want to play"

It's probably not Baldur's Gate 4

GamesRadar

Hasbro CEO says all his mates are using AI for their D&D games, which is apparently 'a clear signal that we need to be embracing it'

"We will deploy [AI] significantly and liberally internally."

PC Gamer

Hasbro Appoints WoW GM John Hight as New President of Wizards of the Coast

Hasbro announced that it was appointing former World of Warcraft GM John Hight as the new president of Wizards of the Coast.

Player One

Why Hasbro is no longer trying to be a Hollywood studio

Hasbro, the company behind Dungeons & Dragons, took a $3.5 billion loss on the movie studio it bought in 2019.

Fortune

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D&D owner Hasbro wants to keep working with Baldur's Gate 3 studio amid "aggressive investing" in games

Hasbro is looking for "the best partners in the world" to work with on games of "every genre"

GamesRadar

Hasbro CEO shares updates on Dungeons & Dragons TV show

Learn about the promising future of the Dungeons & Dragons franchise, as Hasbro CEO Chris Cocks updates on the TV show and potential sequel.

Top News

After $90 million driven by Baldur's Gate 3, Hasbro says games will be "huge" for D&D and Larian's hit RPG is "just the first of several new video games" to come

Baldur's Gate 3 is a "mega hit" that Hasbro expects to pay dividends for years

GamesRadar

Hasbro has made about $90 million by letting Larian make a D&D game

Baldur's Gate 3 has worked out very well for Hasbro

PC Gamer

Hasbro's 1,100 layoffs have hit D&D and Magic: The Gathering hard, as a growing list of staff announce their departures

The layoffs are happening despite both properties having "record years", as per an investor meeting in October.

PC Gamer

D&D and Magic: The Gathering owner Hasbro announces the layoffs of 1,100 employees, calls it a 'lever we must pull to keep Hasbro healthy'

The "majority" of impacted employees will be told "over the next six months."

PC Gamer

D&D and Magic: The Gathering owner Hasbro lays off 1,100 staff as "a last resort"

"I know this news is especially difficult during the holiday season"

GamesRadar

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The Independent UK

Hasbro cuts 1,100 jobs, or 20% of its workforce, prompted by the ongoing malaise in the toy business

Toy maker Hasbro is cutting about 1,100 jobs, or 20% of its workforce

Fortune

The struggling toymaker behind Dungeons & Dragons and Play-Doh is banking on middle-aged shoppers as the 'heart and soul' of its business'

Hasbro CEO Chris Cocks says that he is an avid player of Dungeons & Dragons—just like other kidults are.

Los Angeles Times

New 'Dungeons & Dragons' movie rolls the dice for Hollywood franchise redemption

LOS ANGELES — "Dungeons & Dragons: Honor Among Thieves" begins with actor Chris Pine begging for a second chance. His character, a lute-playing bard condemned to a tundra prison for "grand larceny and skullduggery," stands before a clemency council, promising his jailers he's reformed.

Benzinga

Hasbro Agrees To Acquire D&D Beyond From Fandom For $146M Cash

Hasbro Inc (NASDAQ:HAS) has agreed to acquire D&D Beyond, a role-playing game (RPG) digital toolset from the fan platform, Fandom, for $146.3 million in cash. D&D Beyond has helped to power DUNGEONS & DRAGONS tabletop play since 2017. The company expects the acquisition to strengthen its capabilities in the fast-growing digital tabletop category. "The acquisition…

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