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The Latest Breaking News from Chris Cocks

Hasbro’s growth strategy isn’t just about kids anymore—it’s about ‘kidults’

CEO Chris Cocks is betting the toymaker’s future on grownup collectors, card games, and nostalgia—and Wall Street likes what it’s seeing.

Fortune

Hasbro takes $56 million hit over multiple game cancellations, but it's still talking about how Baldur's Gate 3 is key to its future success

Just a few years after going big on videogames, Hasbro is pulling an Xbox by narrowing its focus on its biggest brands and franchises.

PC Gamer

The Mass Effect-like Exodus 'is effectively D&D in space,' Hasbro CEO says

I guess you could make that argument, but I sure wouldn't.

PC Gamer

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Hasbro Q1 Earnings Call Highlights

Hasbro (NASDAQ:HAS) reported a stronger start to 2026, with first-quarter revenue rising 13% year over year to $1 billion, driven primarily by momentum at Wizards of the Coast and continued strength in the company’s Magic: The Gathering franchise. Chief Executive Officer Chris Cocks said the quarte

MarketBeat

D&D Maps virtual tabletop will become "a simplified, streamlined version of what we wanted to do for Sigil," says Hasbro CEO

If you're still mourning the death of Sigil for D&D, don't worry

GamesRadar

"It's been a while since Mass Effect 2 and 3" – Hasbro boss says "there's a big need in the marketplace" for a BioWare-esque space RPG and Exodus is ready to fill it

He's hopeful the bet pays off

GamesRadar

Hasbro CEO still has 'so much AI-based' grist in his own D&D games 'it would floor you', but he's not putting it in MTG cards or D&D books because people 'just don't want it'

"We don't even have it in our pipelines."

PC Gamer

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Forget an MBA: Hasbro forces workers to sit through a Monopoly-style board game to see if they’re fit for the C-suite—and it’s a tactic approved by Reid Hoffman

Toy giant Hasbro is using a strategy game to train future CEOs—and leaders like Reid Hoffman and Elon Musk have long been fans of using games to learn business lessons.

Fortune

Hasbro has 45-50 movies and TV shows in development, and we're not even sure we can name that many toys

That includes two separate Monopoly projects

Total Film

5 Everyday Items That Could Get More Expensive After Trump’s Trade Deal With China

Here's a look at five everyday items that could become more expensive after President Trump's trade deal with China goes into effect.

GOBankingRates

Stock Market Today: Stocks Grapple for Peace Trade Gains

Of course dramatic tension is high on Fed Day, only this time it's about war and peace as well as monetary policy.

Kiplinger

Foundry VTT creator does what Hasbro won't with D&D, trashes the idea of AI in tabletop roleplaying game industry as a 'betrayal'

"A betrayal of the creative people who made the TTRPG industry what it is."

PC Gamer

Hasbro has a winning hand with Wizards, bucking the trend in retail

The toymaker had great success with its Wizards of the Coast segment last quarter.

Fortune

Hasbro CEO, D&D DM, and self-professed "AI bull" Chris Cocks says AI is "supercharging fandom" which is "just net good for the brand"

Hasbro CEO Chris Cocks has a lot to say about the use of AI

GamesRadar

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PC Gamer

Hasbro is working with Saber Interactive on a 'tentpole' IP using Space Marine 2's swarm tech

Finally, a Risk cover shooter.

GamesRadar

After the success of Baldur's Gate 3, Hasbro has a new Dungeons & Dragons game in the works: "We want to reach fans where they want to play"

It's probably not Baldur's Gate 4

PC Gamer

Hasbro CEO says all his mates are using AI for their D&D games, which is apparently 'a clear signal that we need to be embracing it'

"We will deploy [AI] significantly and liberally internally."

Player One

Hasbro Appoints WoW GM John Hight as New President of Wizards of the Coast

Hasbro announced that it was appointing former World of Warcraft GM John Hight as the new president of Wizards of the Coast.

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Fortune

Why Hasbro is no longer trying to be a Hollywood studio

Hasbro, the company behind Dungeons & Dragons, took a $3.5 billion loss on the movie studio it bought in 2019.

GamesRadar

D&D owner Hasbro wants to keep working with Baldur's Gate 3 studio amid "aggressive investing" in games

Hasbro is looking for "the best partners in the world" to work with on games of "every genre"

Top News

Hasbro CEO shares updates on Dungeons & Dragons TV show

Learn about the promising future of the Dungeons & Dragons franchise, as Hasbro CEO Chris Cocks updates on the TV show and potential sequel.

GamesRadar

After $90 million driven by Baldur's Gate 3, Hasbro says games will be "huge" for D&D and Larian's hit RPG is "just the first of several new video games" to come

Baldur's Gate 3 is a "mega hit" that Hasbro expects to pay dividends for years

PC Gamer

Hasbro has made about $90 million by letting Larian make a D&D game

Baldur's Gate 3 has worked out very well for Hasbro

PC Gamer

Hasbro's 1,100 layoffs have hit D&D and Magic: The Gathering hard, as a growing list of staff announce their departures

The layoffs are happening despite both properties having "record years", as per an investor meeting in October.

PC Gamer

D&D and Magic: The Gathering owner Hasbro announces the layoffs of 1,100 employees, calls it a 'lever we must pull to keep Hasbro healthy'

The "majority" of impacted employees will be told "over the next six months."

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