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The Latest Breaking News from Audi

5 Super Bowl commercials that deserve places in the advertising hall of shame

What makes something a flop?

The Conversation

Angry Florida Dealers Sue Scout Over Direct Sales Plan

Scout’s plan to sell its cars directly to consumers is already facing hurdles. A group of Volkswagen and Audi dealers in Florida has filed a lawsuit against Scout, alleging the automaker is already violating the state’s dealer franchise laws, despite not having made any sales. That might not matter in…

Motor1

Audi F1 announce major update with new UK hub ahead of 2026 entry

Sauber, transitioning to become Audi next year, have announced their own motorsport technology centre

The Independent UK

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How Sauber’s UK hub might solve Audi’s F1 growth troubles

Sauber opening a technical centre for Audi's coming Formula 1 entry appears to solve one big headache for the nascent project, while also drawing new parallels with rival squad, Haas.

Motorsport

Analysis: How Sauber’s UK engineering hub might solve a big problem for Audi’s F1 growth troubles

Sauber opening a technical centre for Audi’s coming Formula 1 entry appears to solve one big headache for the nascent project, while also drawing new parallels with rival squad, Haas.

Autosport

Sauber launches UK engineering hub ahead of Audi F1 takeover in 2026

Sauber is set to establish a United Kingdom base as it prepares to morph into the Audi Formula 1 factory team in 2026.

Motorsport

Sky Sports pundit Jamie Redknapp faces driving ban after speeding on London roads

Jamie Redknapp faces a driving ban after he was caught breaking one of London’s 20mph zones

Evening Standard

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Audi Will Show the New A6 Avant Next Week

[UPDATE] Audi has dropped a teaser image of the new A6 Avant, which was supposed to be called the A7 Avant. The next-generation wagon debuts on March 4. Original article follows below.

Motor1

41 EVs Did A 620-Mile Winter Trip. Here’s How Much Time They Took

Range anxiety and charging anxiety are two of the biggest pain points for electric vehicle owners, especially those who bought a battery-powered car for the first time. This, coupled with the inescapable truth that EVs lose some range in the winter compared to when it’s nice and warm outside, can…

InsideEVs

Bathurst 12 Hour: Auer takes pole for Mercedes

Lucas Auer has taken pole position for the Bathurst 12 Hour for Mercedes.

Autosport

RIP: These Cars Won't Make It to 2026

Automakers discontinue vehicles all the time, be it due to slow sales, old age, or plans to replace them with entirely new models. For 2025, more than 30 cars met their maker. Even though we’re just over halfway through the new year, nearly 30 cars are already on the chopping…

Motor1

Audi fires on all cylinders with high-powered Sportback

With high-performance EVs all around, German maker Audi is sticking to its guns with its stunning RS7 Sportback Performance - and what weapons they are.

AAP

AI Is Coming For Your Car, Whether You Want It Or Not

Most car companies have not yet gotten the hang of software. Use the central stack in a modern Volkswagen, Honda, Audi or Mercedes and you’ll find it’s a far cry from smartphone-grade tech.

InsideEVs

Volkswagen Might Make Even More Cost Cuts

Right before Christmas, Volkswagen reached an agreement with German unions to reduce its workforce by over 35,000 people by 2030 through a "socially responsible reduction" program. This drastic decision is part of a broader plan to cut costs in the company's domestic market. Labor costs alone will be slashed by…

Motor1

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Fortune

President Trump’s tariff threats are working as Audi ponders a U.S. manufacturing site—and Porsche might join

The two Volkswagen Group brands have never built cars in the U.S., but a combination of lower taxes and higher tariffs might change their mind.

Motor1

Thanks, Tariffs: Your Next Porsche Might Be Made In America

Update: Added a statement from an Audi spokesperson.

Motor1

The Jeep Wagoneer S Will Break Your Brain: First Drive Review

The only thing I could think when I climbed out of the 2024 Jeep Wagoneer S was that I was somehow broken. The $73,590 Launch Edition shoved my chest and shoulders so aggressively into the seat back that it quashed any need for an exhaust note—which is saying something, as…

Autosport

Mortara linked to DTM comeback with Lamborghini

Edoardo Mortara is poised for a return to the DTM in 2025, six years after his last season in the category, Autosport understands.

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news in one place.

100's of premium titles.
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Motor1

VW's Crossover Cabrio Outsold the Miata Last Year in Europe

Although math has never been my forte, odd statistics have always captivated me. Aside from the so-called zombie cars that appear in sales charts years after being discontinued, niche segments also pique my interest. Motor1 got in touch with car market research company Dataforce from Germany to learn how convertibles…

InsideEVs

Audi Turned The Q6 E-Tron Into An Off-Roader With Portal Axles

“Let’s take the Q6 to Moab!” is not the first thing I’d say when waking up in the morning, knowing that my fancy new electric crossover has just finished charging in the garage. That’s because the Audi Q6 E-Tron Sportback is purely an asphalt machine, despite having dual-motor all-wheel drive…

Motorsport

Juncadella says politics in DTM "destroyed my career" before seeking a psychologist

GT racing star Daniel Juncadella has said the DTM used to be so political in the past that it “destroyed his career in a way”.

Motor1

Audi RS7 Will Lose Its V-8 for Hybrid V-6: Report

Another powerful V-8 could soon exit the car scene. Audi is working on a new RS7, still serving as the brand's high-performance flagship. But when it arrives, there might be two fewer cylinders under the hood.

Motor1

Audi Made an Electric Off-Roader With Portal Axles

These images might look like they come from a generative artificial intelligence program, but they're the real deal. Audi has engineered a bonkers off-roader based on one of its many unassuming electric SUVs. This wild one-off concept started as a Q6 Sportback E-Tron, and then it received a complete makeover,…

InsideEVs

Here's How This Chinese EV Took Down The BMW X3

There’s a narrative that’s common now: the Chinese market is pushing out all foreign competitors. Whether it’s BMW, General Motors or Volkswagen, the media, analysts, some automotive company CEOs and political pundits have agreed that the writing is on the wall. The war for China’s EV buyers, they say, has…

TechRadar

The Polestar 7 SUV is coming in 2026 – and it wants to take the fight to Tesla's Model Y

The Polestar 7 SUV is landing in 2026 – and a more affordable, compact electric SUV could help Polestar attract a new audience.

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