The Latest Breaking News from Athleta

Explore global e-commerce trends, economic insights, and consumer behavior shifts in the grocery sector.

Stay warm and stylish during pregnancy with top maternity coat options for winter, from versatile designs to stylish puffer jackets.

The new hires underscore just how rare it is to see two female CEOs in a row.

He has a tough job: All of Gap Inc.’s brands are in decline right now.

Although embattled fashion retailer Gap generated surprisingly positive results for its Q1 earnings report, the better longer-term decision may be to trim GPS stock.

In a year where holiday shopping began unusually early, expect unusual return dates and policies, some of them quite generous. But know what you’re getting into.

The U.S. Olympic legend—and advocate for athletes and mothers—is the winner of SI’s 2022 Muhammad Ali Legacy Award.

Olympic gold medalist Allyson Felix left Nike to partner with Athleta and create her own lifestyle and shoe brand Saysh.

LOS ANGELES — Basketball was Allyson Felix’s game. The court was where the shy minister’s daughter could express herself better than she ever could through words. She cherished her Kobe Bryant jersey and her hoop dreams.

Athleta, a Gap Inc (NYSE:GPS) brand, has launched its first signature collection of Simon Biles activewear for Athleta Girl. Biles is the most decorated gymnast in World Championships history with 25 medals overall and is a seven-time Olympic medalist. The limited-edition line is designed for girls between the ages of 6 and 12. The…