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The Latest Breaking News from Asos

I've always shied away from cropped jackets, but Viola Davis' casual chic outfit just convinced me to give them a try

An easy look to recreate, and one I would happily wear every day

Woman & Home

Drop What You're Doing Right Now and Buy These Drop-Waist Dresses Before They're Gone

Some may argue that the lower waists translate into a less flattering silhouette, but the setup tends to elongate the torso.

Fashion Times

Reese Witherspoon goes picnic chic in frilly blue gingham with timeless jeans

Reese's latest Instagram video features sweet blue gingham and classic blue denim

Woman & Home

From analysis to the latest developments in health,
read the most diverse news in one place.

Bridgerton's Golda Rosheuvel wears striking stripes for Wimbledon - and we're taking inspiration for summer

The actress was spotted at the first day of The Wimbledon Championships - proving that stripes are always a good idea

Woman & Home

I swear by this cult lip product for a fresh, minimalist look—and I'm 99% sure you'll already know it

Clinique Almost Lipstick is *the* product for make-up minimalists, but these 7 barely-there formulas are just as good

Marie Claire

3 summer trends worth investing in - what I’m buying from ASOS’ Most Hyped edit

These 3 three trends have serious style mileage

Marie Claire

Best affordable gym clothing brands to shop in 2025

Look good and feel good while you elevate your heart rate

Evening Standard

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Online-only retailer Asos blames 'detrimental' virtual meetings, ordering staff back to the office to lift performance after making $150 million in losses

Asos added that there was a “very real need” for people to touch and feel clothes, which was “impossible virtually.”

Fortune

Helen Skelton's sturdy walking boots with statement gold earrings and huge sunglasses made hiking look glam

Helen combined practicality with glamour in the best way

Woman & Home

Best men’s tie brands to add a stylish finishing touch to your suit

2024 is the year of the necktie

Evening Standard

Dame Kelly Holmes stuns in menswear, showcasing the power of tailoring with striking before and after shots

The British athlete nailed chic tailoring with a pair of statement heels

Woman & Home

87 Outfit Ideas For Olivia Rodrigo’s Australian GUTS Tour, If You Were Lucky Enough To Score Tickets

Good 4 U.

Pedestrian.tv

Duchess Sophie’s pink stripe midi skirt is the perfect statement summer piece

The patterned piece is a wardrobe staple for the Duchess of Edinburgh who rewears it regularly

Woman & Home

Best leopard print trousers for women to shop in 2024

The printed pants have endless styling potential

Evening Standard

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news in one place.

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Evening Standard

Best band t-shirts: Top picks for an iconic rock 'n' roll style

Showcase your love for your favourite band with licensed tees, perfect for gigs or casual wear

Woman & Home

There's a new version of Kate Middleton's favourite fancy flat shoes and we want them in every colour

The Princess of Wales has Russell & Bromley's Xpresso crossover shoes in both blush pink and classic black

Evening Standard

Best shorts for petite women to wear in summer 2024

From long to boxer shorts, shop this season’s biggest shorts trends for shorter frames

The Independent UK

Starmer’s £20k glow up: Labour peer pledges thousands for Keir’s ‘work clothing’

It comes as Labour leader was spotted wearing £500 coat while on campaign trail

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news in one place.

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The Independent UK

5 sportswear trends to get moving in this summer

Whether it’s rust hues or tenniscore, there are plenty of trendy new ways to wear athleisure.

Woman & Home

Reese Witherspoon's flowing summer dress, sunhat and huge tote bag just gave us instant beach day inspiration

Reese Witherspoon is fast becoming our summer dressing muse

Evening Standard

Best tie front blouses to elevate your wardrobe in 2024

Summer’s favourite fun and flirty styles

Evening Standard

Best square-toe shoes: Gucci, Prada, Topshop and more

Stepping out square: Add a new dimension to your summer shoewear collection

Woman & Home

Jennifer Lopez's coffee-coloured slingbacks are the chic (but comfy) heels we need in our spring wardrobe

We'll be investing in this Jennifer Lopez-approved trend for spring and beyond

The Guardian - UK

Asos says it will take ‘necessary actions’ after 18% drop in sales

Online fashion retailer says it is becoming ‘faster and more agile’, after pre-tax losses of £120m

Evening Standard

ASOS turns to former exec of two of UK fashion's most recent casualties as new CFO

The firm reported another huge loss today as it continued to deal with its mountain of excess stock, but shares rose as markets saw early signs of a turnaround

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