The Next beauty advent calendar has been on my radar since its first iteration in 2020 and last year the retailer upped its game by offering two varieties of its Christmas cosmetics countdown containing mid-range and luxury products. While you’d be forgiven for placing Next in an altogether different camp to the likes of Selfridges and Harrods (read my full round-up of the best beauty advent calendars 2025), this year the retailer is back with another pair of calendars that are not to be overlooked – and might even rival the big-hitters.
The 25 days of beauty (£95, Next.co.uk) and luxury beauty calendars (£185, Next.co.uk) both sit in pricing sweet spots, with the former costing less than Lookfantastic and Asos, while the luxury version is cheaper than all of the high-end department stores (Liberty and Harvey Nichols included). The real question is whether this affordability suggests something is missing beneath the surface. In my view, it doesn’t
On the contrary, the contents of the two Next hauls look better than ever and are full to the brim with the brands people want to see in 2025, from Hello Sunday and Bondi Sands to Noble Isle and Neom. Read on for all the perks of these lesser-known advents, including contents, worth and more.
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