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The Latest Breaking News from Broadcasting & Cable

Comscore Embeds Gender Equity Metrics In Campaign Planning Tool

GEM Audiences developed with ANA’s SeeHer initiative

Broadcasting & Cable

YouTube's 'NFL Sunday Ticket' ... And the Desperate Drive to Convert Around 6 Million Subscribers

Breaking even on the $2 billion rights package will be one long third-down conversion, so YouTube comes out of the tunnel with some aggressive promotional play calling

Broadcasting & Cable

Family Movie Classics Launches on Vidgo Streaming Platform

FMC joins FETV on Vidgo

Broadcasting & Cable

From analysis to the latest developments in health,
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Peanuts’ Most Unheralded Member Gets Special on Apple TV Plus

Patty’s caddy? Yes, sir!, says wallflower character

Broadcasting & Cable

Corey McPherrin, WFLD Chicago Anchor, Retires

Came from sports and spent 28 years at Fox 32

Broadcasting & Cable

More Advertisers Getting a Kick From Women's World Cup Soccer

Ads featuring players score in likability and attention, per iSpot

Broadcasting & Cable

The WGA Strike Thaws? Writers and Studios Set to Meet for a Fourth Consecutive Day

There's no indication that a deal to end the 4 1/2-month work stoppage is imminent ... but at least, you know, they can look at each other

Broadcasting & Cable

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IBC 2023: Speaker Highlights -- 11 Media-Tech Influencers You Won't Want to Miss in Amsterdam

Here are some of the panelists, keynoters and fireside chatters we've picked out for next month's big show

Broadcasting & Cable

Netflix to Close DVD Biz By Letting Customers Rent Up to 10 Discs at Once

Netflix is set to end the operation that originally put it into business on September 29

Broadcasting & Cable

ABC Stations in New York, Philadelphia, Raleigh-Durham to Premiere 10 A.M. News

‘Tamron Hall’ shifts to afternoon slot on stations

Broadcasting & Cable

Teads Creates High-Attention Ad Marketplaces Using Adelaide Metrics

Programmatic platform sees improved results

Broadcasting & Cable

KULX Salt Lake City Names Pedro Andrade News Director

Telemundo station serves Spanish-language viewers across Utah

Broadcasting & Cable

VideoAmp Navigates Mediaocean in Currency Test With Paramount, OMG

Legacy buying platform opens door to alternative measurement companies

Broadcasting & Cable

Teenagers Turn to YouTube Before TV, Precise TV Finds

Teens watch, recall ads

Broadcasting & Cable

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Broadcasting & Cable

CTV Ad Spending Reached $1 Billion in June, Vivvix Says

Spending on AVOD was up 79% in 2022

Broadcasting & Cable

Sinclair 'Milked' Bally Sports Subsidiary Out of More Than $1.5 Billion, Diamond Sports Group Suit Says

Also, a source close to Diamond's secondary creditors tells Next TV he believes the bankrupt subsidiary will emerge from restructuring intact

Broadcasting & Cable

Gauge or Grift? As the Press Once Again Goes Nuts Over Nielsen's Monthly Market Share Tracker, It's Time to Ask -- Again -- Just What's in This Sausage, Anyway?

Nielsen continues to define the benchmarks for a fast-changing media-entertainment industry, but major questions about methodology and nomenclature remain

Broadcasting & Cable

Comcast NBCUniversal Gives Out Nearly $2.5 Million in Community Grants

Local Impact Grants promote next-gen storytelling, healthy eating, STEM

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Broadcasting & Cable

Telemundo Names Anchors For Midday Newscast

‘Noticias Telemundo Mediodía’ premieres August 21

Broadcasting & Cable

MeTV Offers Back-to-School Programming Event

School-themed episodes of ‘Andy Griffith’, ‘Gilligan’s Island’, ‘The Brady Bunch’

Broadcasting & Cable

Cineverse To Unleash Channels Dedicated to ‘Dog Whisperer’

Episodes from all 9 seasons available

Broadcasting & Cable

Direct Digital Working With FreeWheel’s Beeswax To Expand Access To Ad Inventory In Multicultural CTV Content

Publishers on Direct Digital’s Colossus supply side platform available to programmatic buyers

Broadcasting & Cable

New Season of Hulu’s ‘Only Murders In The Building’ Jumps to Top Spot In TVision Power Score Rankings

Netflix’s ‘Painkiller’ opens at No. 2

Broadcasting & Cable

'Heart of Stone' Is Solid, But the Summer Slump Rolls On - Netflix Weekly Rankings for August 7-13

A woman like Gal Gadot has to wonder what she has to do to get an audience around here these days

Broadcasting & Cable

Bogus Analysis Claim of the Week: The Price For a 'Basket' of Top U.S. Streaming Services Has Surpassed Cable TV?

Sure, we agree that the era of cheap streaming is over, but let's not go as far as the Financial Times just did

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