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The Latest Breaking News from VAB

Denise Mastrullo Receives the VAB’s J. Jerry Freeman Engineering Award

The Virginia Association of Broadcasters gives the award to those who have made an outstanding contribution to broadcasting

TV Tech

France to send ageing armored vehicles, advanced missiles to Ukraine

Defence Minister Sebastien Lecornu has confirmed France will deliver hundreds of old armoured vehicles and new surface-to-air missiles to Ukraine for its war against Russia.

Radio France Internationale

VAB Report Examines $84B Digital Ad Fraud Market

VAB estimates that the North American cost of digital ad fraud is roughly equivalent to the total national and local cable TV ad spend in the U.S.

TV Tech

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FreeWheel Council, VAB Produce Checklist for Buying Premium Video

New definition of premium video proposed

Broadcasting & Cable

Rocket motor lifted for shuttle Endeavour exhibit as NASA preps lift for Artemis 2

The future museum display of NASA's retired space shuttle Endeavour took a giant step upward as cranes lifted the first of two solid rocket motors into the vertical at the California Science Center.

Space

Nielsen: VAB Complaints About Measuring Amazon’s ‘Thursday Night Football’ Are ‘Misleading and Inaccurate’

Company plans to use first-party data to improve measurement of streaming

Broadcasting & Cable

VAB Asks Nielsen Not To Use Amazon Data To Measure ‘Thursday Night Football’

Group warns of ‘tipping the scales’

Broadcasting & Cable

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Survey: 36% of TV Audiences Have Interacted with Shoppable Ad QR Codes

New report from VAB highlights shoppable TV ads opportunities

TV Tech

Nielsen Says Panel-Only Is Its Upfront Currency, But It Will Enable Transactions on Big Data

TelevisaUnivision aims to use big data, which shows more Spanish-language viewing

Broadcasting & Cable

Nielsen Says It Won’t Participate in Measurement Joint Industry Committee

‘Responding to the RFI now will give a false impression that we endorse the JIC’s requirements. We do not,’ said Nielsen’s Karthik Rao

Broadcasting & Cable

Busy month lies ahead for both launch pads at Kennedy Space Center

ORLANDO, Fla. — Kennedy Space Center will be juggling rockets and spacecraft in the next month that will herald a couple of new eras in space travel.

People

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VAB

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