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The Latest Breaking News from Ubisoft

Ubisoft hits 5 million with Assassin's Creed Shadows — but what’s coming next has us guessing

Assassin's Creed Shadows has crossed 5 million players since launch, reaching a new milestone.

Windows Central

Assassin's Creed Shadows passed 5 million players, 2 billion stealth kills, and most importantly 38 million animals petted, which to Ubisoft has "delivered on expectations"

A win is a win

GamesRadar

Games Giant Ubisoft Bets On Reorganisation To Dispel Blues

Struggling French video games giant Ubisoft shed light on a far-reaching reorganisation of its business Tuesday, as it reported disappointing sales in April-June.

International Business Times

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Ubisoft CEO says Star Wars Outlaws tanked because people are bored of Star Wars: 'The brand it belonged to was in a bit of choppy waters'

Correct, he is.

PC Gamer

Ubisoft's Avatar game is finally getting two features it should have had all along — better late than never

Avatar: Frontiers of Pandora from Ubisoft never really hit the levels of hype we'd perhaps expect, but they keep working on it, and will be adding a whole new way to play.

Windows Central

Ubisoft blames gamers, Steam, trends, and everyone but itself for poor game sales

Star Wars Outlaws and other titles have not reached audiences because it's apparently their own fault.

Windows Central

Fire Emblem Switch 2 hopium is here for the huffing as fans spot a Nintendo dev's LinkedIn with this singularly appetizing line: "The Sequel of Nintendo's SRPG (Tactical role-playing game) on Switch 2"

Could a new Fire Emblem game be coming to Switch 2? I mean, yeah, probably, at some point

GamesRadar

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'Star Wars Outlaws' Fell Short Because Of One Painfully Consistent Trend

Ubisoft CEO Yves Guillemot spoke about Star Wars Outlaws’ middling reception, placing part of the blame on the broader “choppy waters” of the franchise around the time of its release.

Inverse

Stop Killing Games' EU initiative hits 1.4 million signatures—and if at least 1 million are valid, it's off to the European Commission

Hot dog, they've only gone and done it.

PC Gamer

Microtransactions in premium games "make the player experience more fun" according to Ubisoft, as it goes full ‘no, it’s the children who are wrong’

Ubisoft is at the center of controversy again, after its annual financial report suggests microtransactions make games "more fun".

TechRadar

'Stop Killing Games' Petition Gains Momentum With Over 1.4M Signatures

A petition demanding video game publishers keep games playable after shutdowns has surpassed 1.4M signatures and heads to EU lawmakers for review.

Player One

Ubisoft says microtransactions "makes the player experience more fun" — ranking as maybe the worst quote in gaming history

Why beat the game when you can just buy the resources you need in games like Assassin's Creed? Heck, Ubisoft says it's more fun!

Windows Central

Ubisoft CEO Yves Guillemot blames Star Wars Outlaws' missed sales targets on Star Wars itself being in "choppy waters," but hopes further improvements and a Switch 2 launch can revive the open-world game

Will the game have a future?

GamesRadar

Ubisoft's annual financial report includes claim that monetizing games with microtransactions 'makes the player experience more fun'

Ubisoft's latest financial report defends monetization in premium games.

PC Gamer

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GamesRadar

Ubisoft CEO says Assassin's Creed Shadows cost over $100 million to make, but that's not shocking if you sat through the game's 2-hour credits

Yves Guillemot sheds some light on the game's production cost

PC Gamer

Ubisoft CEO responds to the Stop Killing Games petition, stating the publisher is 'working on' improving its approach to end-of-life support, but that 'nothing is eternal'

"Obviously support for all games cannot last forever."

Tom’s Guide

11 best video games of 2025 (so far) on PS5, Nintendo Switch 2, Xbox Series X and PC

2025 is more than halfway done, and it's already been a fantastic year for gaming. Here are our favorite new video games, including Clair Obscure Expedition 33, Split Fiction, Donkey Kong: Bananza and loads more.

GamesRadar

Ubisoft says players "are very sensitive to the quality" of games nowadays, so there's a "high" risk of "bashing" causing "damage to its reputation"

"The changing perception of the video game industry as a cultural and artistic medium is also leading to an increase in criticism"

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Inverse

5 Years Ago, PlayStation Gave Us Assassin's Creed In Japan, Long Before Ubisoft Actually Got There

'Ghost of Tsushima' gave us Assassin’s Creed in Japan, years before the franchise would catch up and actually give the fans what they wanted.

PC Gamer

Ubisoft confirms it is working on a new Ghost Recon game, and it sure looks like it'll be a live service affair

Possibly first-person too.

GamesRadar

5 years after it was announced, Ubisoft says the Prince of Persia: The Sands of Time remake is coming "very soon"

The remake currently has a 2026 release window

GamesRadar

Ubisoft CEO addresses Stop Killing Games after overseeing the deaths of The Crew and XDefiant: "Support for all games cannot last forever"

"Clearly this is a far-reaching issue, and we're working on it"

PC Gamer

Prince of Persia: The Sands of Time Remake will launch 'very soon,' Ubisoft exec says, but he also namedropped Splinter Cell for no apparent reason so maybe he's still just messing with us

It's been five years since The Sands of Time Remake was announced, and four since Splinter Cell. We still haven't seen hide nor hair of either.

GamesRadar

Ubisoft claims microtransactions help players "experience more fun"

Fair enough

GamesRadar

Ex-Assassin's Creed and Far Cry lead describes making landscapes in a way that sounds an awful lot like a Shrek metaphor: "It becomes like an onion skin, where we think outwards"

"You've got to learn the core gameplay loop of what you're making"

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