The Latest Breaking News from Tim Cook

The Apple Vision Pro has a super high price, but the sheer innovation inside this spatial computer shows that we are starting to move past the iPhone as the most innovative personal computing device.

Apple’s new Vision Pro mixed reality headset has generated a significant amount of buzz. Announcing it at this year’s Worldwide Developers Conference, chief executive Tim Cook said the virtual and augmented reality headset will allow users to “see, hear and interact with digital content just like it’s in your physical…

The moment we’ve all been waiting for finally arrived this week, the next groundbreaking step in consumer tech — the Apple Vision Pro. My god it's ugly.

Is this the dawn of a new type of smart home? Here's what we know about Apple's latest tech announcement

The CEO of the iPhone-maker says he is "excited" about the viral chatbot, but also acknowledges the need for more safeguards in the A.I. realm broadly.

The price tag is eye-watering, but it's not out of line with Apple's other devices

There's a big problem with VR headsets — anyone putting one on looks ridiculous. And the Apple Vision Pro is no exception to the rule.

Apple’s reluctance to say AI at WWDC 2023 speaks volumes about how it likes to handle marketing.

This company got you to stare at your smartphone while you cross busy streets and attend funerals and weddings. You think a $3,500 price point is going to stop Apple from hoisting the next frighteningly immersive level of computer technology upon all of us?