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The Latest Breaking News from The Trade Desk

Stocks Muted Before the Open as Investors Await U.S. Jobs Data and Earnings Reports, Fed Speak on Tap

September S&P 500 E-Mini futures (ESU24) are down -0.10%, and September Nasdaq 100 E-Mini futures (NQU24) are up +0.03% this morning as market participants geared up for U.S. weekly jobless claims data and the next round of quarterly results while also awaiting remarks from a Federal Reserve official.

Barchart

NBCUniversal Looks To Ride Olympic Wave to Gold

Final promotional push for Paris Summer Games starts this week on ‘Today,’ ‘Tonight Show’

Multichannel News

Fox Expands Its Advanced Advertising Relationship With The Trade Desk

UID 2.0 and OpenPath are integrated into AdRise

Broadcasting & Cable

From analysis to the latest developments in health,
read the most diverse news in one place.

Scripps Taps The Trade Desk to Provide Advertisers with New Data-Driven Tools

The move to adopt OpenPass and Unified ID 2.0 will streamline the programmatic ad buying process for advertisers

TV Tech

Netflix To Launch In-House Advertising Tech Platform

The Trade Desk, Google Display & Video 360 and Magnite join Microsoft handling programmatic sales

Multichannel News

3 Growth Stocks Under $200 to Buy and Hold Forever

Even a small investment in the right stocks can result in significant wealth over time.

Barchart

LG Ad Solutions to Adopt Unified ID 2.0

The adoption of the UID2 allows advertisers to use their first party data to improve ad campaigns while strengthening privacy

TV Tech

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LG Ad Solutions Integrating Trade Desk’s Unified ID 2.0

Brands will be able to use first-party data to target ads

Broadcasting & Cable

Disney Lets Buyers Access Streaming Ad Inventory Via Google, The Trade Desk

DRAX direct unlocks incremental demand for Hulu, Disney Plus

Broadcasting & Cable

Comscore Significantly Upgrades Its Cross-Platform Audience Measurement

Comscore Campaign Ratings will, for the first time, integrate national and local linear TV, digital, streaming, and social channels

TV Tech

Comscore Upgrades Local Cross-Platform Measurement Product

Advertisers can optimize digital ads alongside linear campaigns in flight

Broadcasting & Cable

Lotame Adopts Unified ID 2.0 To Bolster CTV Business

Company adopts ‘best of both worlds’ strategy for identifying consumers without cookies

Broadcasting & Cable

Google is looking at how it can change the way that tracking cookies work — "for a more private internet"

Google is adding a new option to the Chrome web browser to make it easier for you to block tracking cookies while you browse.

iMore

Trade Desk (TTD) Earnings Analysis: A Software Stock to Bet On?

Ad-tech company The Trade Desk (TTD) will report its third-quarter results on November 9. Its EPS and revenue are expected to increase year-over-year. Due to the company’s strong growth prospects, it trades at an expensive valuation. Is it worth paying the premium now, or should investors wait for a better…

StockNews.com

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Barchart

3 Top Nasdaq Stocks to Add to Your Portfolio in October

Amidst recent Nasdaq turbulence, savvy investors should keep an eye on three top-performing stocks - CrowdStrike, T-Mobile, and The Trade Desk - that look poised for potential growth.

Barchart

Trade Desk Stock: Buy, Sell, or Hold?

The Trade Desk stock is up more than 16% in the last month. Does it have the legs to soar more?

TV Tech

WBD Adopts Unified ID 2.0 Solution for Max and discovery+

The implementation is designed to improve addressability and the consumer ad experience in a privacy sensitive manner

TV Tech

Dish Media Expands Programmatic Ad Capabilities with Dish Connected Launch

Advertisers can now complement their CTV buys on Sling TV with access to live linear Dish TV inventory

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