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The Latest Breaking News from The Trade Desk

LG Ad Solutions to Adopt Unified ID 2.0

The adoption of the UID2 allows advertisers to use their first party data to improve ad campaigns while strengthening privacy

LG Ad Solutions Integrating Trade Desk’s Unified ID 2.0

LG Ad Solutions Integrating Trade Desk’s Unified ID 2.0

Brands will be able to use first-party data to target ads

Broadcasting & Cable

Disney Lets Buyers Access Streaming Ad Inventory Via Google, The Trade Desk

Disney Lets Buyers Access Streaming Ad Inventory Via Google, The Trade Desk

DRAX direct unlocks incremental demand for Hulu, Disney Plus

Broadcasting & Cable

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Comscore Significantly Upgrades Its Cross-Platform Audience Measurement

Comscore Campaign Ratings will, for the first time, integrate national and local linear TV, digital, streaming, and social channels

Comscore Upgrades Local Cross-Platform Measurement Product

Advertisers can optimize digital ads alongside linear campaigns in flight

Broadcasting & Cable

Lotame Adopts Unified ID 2.0 To Bolster CTV Business

Company adopts ‘best of both worlds’ strategy for identifying consumers without cookies

Broadcasting & Cable

Google is looking at how it can change the way that tracking cookies work — "for a more private internet"

Google is adding a new option to the Chrome web browser to make it easier for you to block tracking cookies while you browse.

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Trade Desk (TTD) Earnings Analysis: A Software Stock to Bet On?

Trade Desk (TTD) Earnings Analysis: A Software Stock to Bet On?

Ad-tech company The Trade Desk (TTD) will report its third-quarter results on November 9. Its EPS and revenue are expected to increase year-over-year. Due to the company’s strong growth prospects, it trades at an expensive valuation. Is it worth paying the premium now, or should investors wait for a better…

3 Top Nasdaq Stocks to Add to Your Portfolio in October

3 Top Nasdaq Stocks to Add to Your Portfolio in October

Amidst recent Nasdaq turbulence, savvy investors should keep an eye on three top-performing stocks - CrowdStrike, T-Mobile, and The Trade Desk - that look poised for potential growth.

8 Hot Big Stocks Aren't In The S&P 500 — But You'll Wish They Were

8 Hot Big Stocks Aren't In The S&P 500 — But You'll Wish They Were

If you invest in the S&P 500, you assume you own the best big stocks. But you're still missing out on more large winners than you might realize.

Investors Business Daily

Trade Desk Stock: Buy, Sell, or Hold?

Trade Desk Stock: Buy, Sell, or Hold?

The Trade Desk stock is up more than 16% in the last month. Does it have the legs to soar more?

WBD Adopts Unified ID 2.0 Solution for Max and discovery+

WBD Adopts Unified ID 2.0 Solution for Max and discovery+

The implementation is designed to improve addressability and the consumer ad experience in a privacy sensitive manner

Dish Media Expands Programmatic Ad Capabilities with Dish Connected Launch

Dish Media Expands Programmatic Ad Capabilities with Dish Connected Launch

Advertisers can now complement their CTV buys on Sling TV with access to live linear Dish TV inventory

People

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