The Latest Breaking News from Sephora

Model-turned-entrepreneur Hailey Bieber has insisted she's got no plans to "slow down" after selling her beauty company Rhode to e.l.f. Beauty in a deal estimated to be worth up to $1 billion.

Want the best of the beauty hall at your fingertips? Saskia Kemsley opens up her little black beauty book

We pick the best lightweight, easy-wear formulas to put a smile on your face

I spy a Dyson discount.

Against TLC’s advice, Abha Shah went chasing waterfalls - and tested the beauty heroes that survived the ultimate splash

The flashing lights, the chiming slot machines, the rush of dopamine when a win hits—casinos know exactly how to hook people and keep them coming back for more. But this psychological magic didn’t stay in Vegas. It quietly crept into retail, hospitality, and even digital platforms under the guise of…

One customer got more than she bargained for when she attempted to finish off her makeup look with Patrick Starr’s One/Size On ‘Til Dawn Glitter Setting Spray. 

Loyalty programs are everywhere—airlines, coffee shops, fashion retailers, even grocery stores. They promise perks like free products, discounts, and members-only deals, all in exchange for one thing: your ongoing loyalty. But what if that loyalty isn’t saving money at all—and is actually draining your wallet?

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