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The Latest Breaking News from Seiko

These diamond-set Seiko watches are named after three cool cocktails

Seiko loves a daytime cocktail party and, frankly, who can blame them?

I test watches for a living – here are 5 dive watches I'd pick over the Rolex Submariner

The Rolex Submariner is the poster child, but there's a lot more to love in the dive watch arena.

A Week on the Wrist with the King Seiko KS1969 – Seiko's middle child gets the best of both worlds

This retro-styled watch shows why it got the crown.

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read the most diverse news in one place.

Forget Rolex – Seiko just dropped the real Pepsi watch

The Seiko 5 Sports x Pepsi collaboration brings a duo of colourful dive watch-inspired designs to market.

This beautiful new Seiko was inspired by mountains at nighttime

Seiko Prospex Alpinist ‘Night Sky’ is a must-have autumn/winter watch

This solar-powered chronograph might be my favourite Seiko yet

New Prospex Solar Speedtimer celebrates the successes of an iconic safari rally car

This purple Seiko might be my new favourite chronograph

It’s made to celebrate the 2025 Tokyo World Athletics Championships

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This beautiful new Seiko has a dial made of porcelain

Seiko's latest Presage Classic is a nod to Japanese porcelain

T3 Awards 2025 shortlist revealed: here are the contenders for this year's prizes

Top products have been nominated for this year's T3 Awards, but who will win?

Quick! Seiko watch under £100 is perfect for the office

Looking to snag one of the best watches at a bargain price? Look no further than this Seiko deal.

Seiko's new Presage Classic Series is refined elegance defined

This classically beautiful watch is inspired by Japanese silk

A Week on the Wrist with the Studio Underd0g 01Series – not all hype

A cool chronograph that’s worth waiting for.

This Prospex trio celebrate 60 years of Seiko dive watches

Limited-edition Prospex dive watches are a throwback to the 1960s

New King Seiko watches offer seventies chic and three days of power

Need power and accuracy but don't want modern looks? Enter the King Seiko VANAC.

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news in one place.

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Is it time to change the narrative around fashion watches?

Is it time we start giving fashion watches a little more credit?

A Week on the Wrist with the Seiko Prospex 1965 Revival – a perfect dive watch with style

This Seiko dive watch shocked me with just how good it is. This is why.

A Week on the Wrist with the Orient Star M34 F8 Date – Grand Seiko vibes for less

This Orient Star looks classy and cool – but is it worthy of your cash?

Seiko’s new Presage Japanese Garden watch has a playful cutout that’s truly hypnotising

Seiko expands its Presage Japanese Garden series with two new watches

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news in one place.

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This is the most underrated Grand Seiko watch according to the brand's Master Technician

Looking for a Grand Seiko which doesn't get the love it deserves? This is a top pick.

This new Seiko watch is inspired by vintage Italian race cars

New Seiko Prospex Speedtimer in Factory Red is a European exclusive

New Seiko dive watch has an air of the Royal Oak about it

This new Seiko Prospex Diver Scuba Mechanical Polygon is an angular take on the popular form.

A Week on the Wrist with the Detrash Midnight Sky – this dive watch is rubbish, and that's a great thing

A simple dive watch with a not-so-simple story – why the Detrash Midnight Sky should be your new watch purchase.

These new Seiko watches are inspired by a Tokyo cocktail bar

Drink it in: these Seiko watches are named after Tokyo’s Star Bar

Seiko Prospex Speedtimer is a seriously seventies throwback and we’re here for it

Seiko's new chronograph is a beautiful 70s homage

Time to get preppy with Seiko’s new KSK 6R watch collection

Put on all your preppy clothes for Seiko’s new King Seiko colour ways

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