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The Latest Breaking News from Seiko

Seiko teams up with The Pink Panther for the limited edition watch of the year

Is this a late entry for coolest watch of 2025?

Visionary director Hideo Kojima reveals 10 essential items he can’t live without with GQ Japan

Hideo Kojima's 10 items that ground him as a human being... or elevate him as an auteur.

Dot Esports

World first sale on retro Seiko chronograph makes dream watch attainable at last

I've followed the Seiko Pogue Speedtimer since it launched, and this deal is unmissably good.

From analysis to the latest developments in health,
read the most diverse news in one place.

These are the best men’s celebrity watches to buy right now

From Paul Mescal’s Cartier to Idris Elba’s Audemars Piguet, the red carpet’s a great place for timepiece inspiration, says Peter Bevan

Evening Standard

This new Seiko already has me dreaming of next summer

The ‘Tranquil Teal’ dial of this watch is guaranteed to brighten your day

10 Luxury Watches Under $500 That Look Way More Expensive

Luxury watches are more than just timekeepers—they’re statements about style, taste, and attention to detail. But you don’t have to spend thousands to get that high-end look. The market for luxury watches under $500 is full of options that look and feel like they belong with the elite. Whether you…

Clever Dude

This new Seiko is a Bond Street exclusive – but it won’t be around for long

Seiko announces Prospex 1968 Heritage Diver’s GMT in new Seashadow black

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This ‘panda-dial’ Seiko chrono is great value but won’t be around for long

New Seiko Prospex Speedtimer ‘Motoring’ is limited to just 500 pieces

I test watches for a living – here are 5 GMT watches I'd pick over a Rolex GMT-Master II

The iconic Rolex GMT is a must-have – but these alternatives also deserve your attention.

I test watches for a living – here are 5 everyday watches I'd pick over a Rolex Datejust

Whether for the office or leisure, a Rolex Datejust is a must have in any collection.

A Week on the Wrist with the Detrash Au.M.G. – a dive watch that turns rubbish into gold

The new Detrash watches Au.M.G gets the Tony Soprano treatment.

These diamond-set Seiko watches are named after three cool cocktails

Seiko loves a daytime cocktail party and, frankly, who can blame them?

I test watches for a living – here are 5 dive watches I'd pick over the Rolex Submariner

The Rolex Submariner is the poster child, but there's a lot more to love in the dive watch arena.

A Week on the Wrist with the King Seiko KS1969 – Seiko's middle child gets the best of both worlds

This retro-styled watch shows why it got the crown.

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Forget Rolex – Seiko just dropped the real Pepsi watch

The Seiko 5 Sports x Pepsi collaboration brings a duo of colourful dive watch-inspired designs to market.

This beautiful new Seiko was inspired by mountains at nighttime

Seiko Prospex Alpinist ‘Night Sky’ is a must-have autumn/winter watch

This solar-powered chronograph might be my favourite Seiko yet

New Prospex Solar Speedtimer celebrates the successes of an iconic safari rally car

This purple Seiko might be my new favourite chronograph

It’s made to celebrate the 2025 Tokyo World Athletics Championships

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news in one place.

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This beautiful new Seiko has a dial made of porcelain

Seiko's latest Presage Classic is a nod to Japanese porcelain

T3 Awards 2025 shortlist revealed: here are the contenders for this year's prizes

Top products have been nominated for this year's T3 Awards, but who will win?

Quick! Seiko watch under £100 is perfect for the office

Looking to snag one of the best watches at a bargain price? Look no further than this Seiko deal.

Seiko's new Presage Classic Series is refined elegance defined

This classically beautiful watch is inspired by Japanese silk

A Week on the Wrist with the Studio Underd0g 01Series – not all hype

A cool chronograph that’s worth waiting for.

This Prospex trio celebrate 60 years of Seiko dive watches

Limited-edition Prospex dive watches are a throwback to the 1960s

New King Seiko watches offer seventies chic and three days of power

Need power and accuracy but don't want modern looks? Enter the King Seiko VANAC.

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