The Latest Breaking News from Ronald McDonald

Ever notice the reduction in illustrated or child-friendly brand icons on the supermarket aisle? Or that once-ubiquitous fast-food mascots seem to have been quietly retired? Kate Ng went looking for answers…

Last month, fast food behemoth McDonald’s announced its first fall in sales since 2020. Although the chain blamed rising prices, Kate Ng asks if the golden arches – once the go-to spot for kids’ birthday parties and post-night out debriefs – have lost something else along the way

They’re often weird, unrelatable and sometimes inappropriately sexual, but big brands can’t get enough of them

(And honestly, it's starting to look a little desperate.)

4 reasons why mascots are still alive and kicking, and 2 drawbacks to using a mascot in your brand.

Unique drinks and sandwiches will apparently live alongside menu favorites.

"Fans told us they wanted to celebrate that quintessential childhood experience again"

Bye McFlurry, I'm buying one of these for myself.

Steele, who grew up and remained in the neighborhood, fought to keep its row houses and residents in place amid the redevelopment of the area.