The Latest Breaking News from Psychology

Target uses psychology to make you spend more—learn the retail tricks behind your impulse buys and how to shop smarter every time.

Digital coupon apps from stores like Kroger and Safeway have become an essential tool for many shoppers, offering the promise of easy, paperless savings. While these apps do provide some legitimate discounts, their primary purpose is not just to save you money. They are sophisticated data collection and marketing tools…

I'm a specialist in behavioural color and design psychology, and here's what most people get wrong when describing colors

Spotting sociopathic behavior in children early can make a real difference in helping them—and their families—get the right support. While experts caution against labeling a child as a “sociopath,” certain traits—especially when persistent—may suggest conduct disorder or callous-unemotional behaviors that could evolve into antisocial personality disorder later on. Recognizing these…