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The Latest Breaking News from Poppi

Poppi founder Allison Ellsworth went from making soda in her kitchen to selling her company to PepsiCo for $1.95 billion

Having PepsiCo help power the brand's growth feels like having "a Ferrari underneath us" says Poppi's cofounder.

Outdoor Voices founder Ty Haney raises $11 million Series A for her second startup

Outdoor Voices founder Ty Haney raises $11 million Series A for her second startup

Haney founded TYB, a consumer loyalty platform for brands like Glossier and Poppi, a little over three years ago.

Top 3 Beverage Stocks Pouring Out Profits

Top 3 Beverage Stocks Pouring Out Profits

Three beverage companies that analysts love have outperformed the broader market this year; will renewed interest in energy drinks propel them further?

From analysis to the latest developments in health,
read the most diverse news in one place.

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PepsiCo buys prebiotic soda brand Poppi for $1.95 billion

Poppi took off in 2018 when co-founder Allison Ellsworth and her husband pitched it on Shark Tank

The Independent UK

PepsiCo Buys Poppi For $1.95B—So Why Is The Brand Facing A $5M Lawsuit For False Advertising?

In June 2024, former customer and plaintiff Kristin Cobbs filed a lawsuit against Poppi challenging the company's advertising, claiming it was misleading.

International Business Times UK

Coca-Cola is Olipop's and Poppi's latest prebiotic soda competitor. But are 'healthy' sodas actually good for you?

What to know about the trendy sodas that tout gut-health benefits.

Coca-Cola responds to healthy soda trend with new product

The new prebiotics soda will come out this month in five different flavores

The Independent UK

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Coca-Cola enters booming $820M prebiotic soda market with launch of Simply Pop

Coca-Cola enters booming $820M prebiotic soda market with launch of Simply Pop

Coca-Cola launches Simply Pop following reports in early 2024 that it had been exploring an acquisition of startup Poppi.

Are prebiotic sodas like Olipop and Poppi healthy?

Are prebiotic sodas like Olipop and Poppi healthy?

What to know about the trendy sodas that tout gut-health benefits.

Popular soda alternative Poppi defends gifting full-sized vending machines after backlash

Popular soda alternative Poppi defends gifting full-sized vending machines after backlash

The brand has recently gone under fire for one of its marketing strategies

The Independent UK

"Communicating flavour is a delicate art": how to succeed in food and drink branding

"Communicating flavour is a delicate art": how to succeed in food and drink branding

4 principles for how food and beverage brands can successfully market flavours before the first taste.

Poppi’s "Gut Healthy" Soda Might Not Be So "Gut Healthy" After All

Poppi’s "Gut Healthy" Soda Might Not Be So "Gut Healthy" After All

Is it time to stop drinking Poppi's Raspberry Rose? We asked an expert.

Poppi soda sued over health claims

Poppi soda sued over health claims

A San Francisco resident claimed the popular prebiotic beverage brand is misleading and bad for consumers' health

Poppi ‘prebiotic soda’ accused of misleading customers on health benefits in new lawsuit

Poppi ‘prebiotic soda’ accused of misleading customers on health benefits in new lawsuit

Civil action lawsuit claims Poppi prebiotic soda misled customers about its ‘gut health benefits’

The Independent UK

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The Independent UK

Poppi faces lawsuit from consumer who questions its gut health claims

Popular soda brand Poppi is facing a class-action lawsuit filed by a consumer who says its products don’t improve gut health as much as their marketing suggests

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