The Latest Breaking News from Pop Mart

Unweaning demand for ugly elvish dolls drives Pop Mart’s soaring profits

Labubu, a spiky-eared collectible doll created by Hong Kong artist Kasing Lung, has become one of the hottest toys of 2025. With blind-box pricing ranging from $8.99 to nearly $30, and rare editions reselling for thousands, the trend is being driven not just by kids, but by anxious, value-conscious adults.

We run down every piece of advice you need to help you work out if a Labubu toy is real or fake

Small, fuzzy and baring sharp teeth, Chinese toymaker Pop Mart's Labubu monster dolls have taken over the world, drawing excited crowds at international stores and adorning the handbags of celebrities such as Rihanna and Cher.

Hardly anyone knew about these Hong Kong-designed toys until last year – now it's a favorite among celebrities, including Kathy Hilton, who uses them as decor

OPINION: The latest trend causing society to lose its collective mind is bizarre, childish and – quite frankly – hideous, writes Mike Bedigan

Welcome to the latest national obsession.

Scarcity + virality = profit.

The Beijing auction house raised a total of 3.73 million yuan (£384,000) across 48 lots