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The Latest Breaking News from Phil Spencer

Microsoft's weird "This is an Xbox" marketing appears to be getting quietly swept under the rug amid leadership changes

This news story is not an Xbox

GamesRadar

Microsoft's CEO insists that Xbox, 'at its best, lifts the entire company' and that it will 'always' invest in gaming

The future looks green?

PC Gamer

Xbox CEO Asha Sharma hosted Microsoft CEO Satya Nadella in an internal Q&A, amplifying that Microsoft will "always" invest in gaming. "We're long on gaming. We'll continue to invest, and we'll always do so."

At a big internal Q&A session, Xbox CEO Asha Sharma hosted Microsoft CEO Satya Nadella, discussing the "long" vision for Xbox's future.

Windows Central

From analysis to the latest developments in health,
read the most diverse news in one place.

I'm still here with Xbox for now — but it has some serious identity work ahead if it wants to reassure long-time fans

After nearly two decades with Xbox, I am reflecting on how its shifting brand messaging has shaped how I feel about the platform, alongside Phil Spencer’s retirement and Asha Sharma’s arrival as CEO, and why I'm not dooming about the whole ordeal.

Windows Central

The next Xbox is codenamed Project Helix, and we hope the Xbox CEO's 'commitment to the return of Xbox' is real

Xbox CEO Asha Sharma has revealed that the next-generation Xbox is codenamed Project Helix and says it will “lead in performance,” with rumors pointing to a powerful new console arriving in 2027.

TechRadar

The next Xbox console is Project Helix and it will 'play your Xbox and PC games,' new CEO promises

Xbox's new CEO, Asha Sharma, teased the next Xbox console with the codename "Project Helix."

Tom’s Guide

Microsoft confirms next-gen Xbox will play PC games — 'Project Helix' teased as more than just a console

Microsoft CEO Asha Sharma confirmed that the next-gen Xbox, codenamed Project Helix, will be capable of playing both Xbox and PC games.

Tom’s Hardware

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Xbox Project Helix announced, "next generation console" will "play your Xbox and PC games," Microsoft says

It's apparently "the return of Xbox"

GamesRadar

At Microsoft's big Xbox all-hands meeting, leaders paid tribute to the team, Sarah Bond, Phil Spencer, and the future — "We are going to start with console, and make sure that we understand that this is our reference experience."

Microsoft's gaming team had a big all-hands meeting last week, and the mood was emotional, but also energized and jubilant. Here's what outgoing CEO Phil Spencer and incoming CEO Asha Sharma had to say.

Windows Central

Former Xbox 360 boss Peter Moore publicly shuts down Xbox co‑founder’s criticism of new CEO Asha Sharma, basically calling the 'gamer CEO' argument nonsense

Former Xbox 360 boss Peter Moore has shared his thoughts on new Xbox CEO Asha Sharma in a lengthy GamesBeat interview. Moore draws parallels to his own outsider journey, pushes back on Seamus Blackley’s “sunsetted” comments, and defends Phil Spencer’s legacy.

Windows Central

Former Xbox head hopes original co-founder's prediction the brand will be "sunsetted" is "a little misguided"

"I get that the operating margins aren't what productivity and cloud are for Microsoft, but it's an important part of their business"

GamesRadar

Microsoft's execs can't stop hooting and hollering about AI, but Xbox's new overlords promise 'We've got no pressure' from up top that would 'flood our ecosystem with slop'

I'm relieved. Are you relieved? I'm relieved.

PC Gamer

Windows Central readers react to former Xbox President's rushed exit — Is Sarah Bond being scapegoated, or was her strategy actually a failure?

Xbox has undergone some major changes in the past week, and that includes the exit of former Xbox President Sarah Bond. Was it a necessary move, or is Bond being scapegoated? Here's what our readers are saying.

Windows Central

Xbox fans are seriously wrestling with Phil Spencer’s legacy — and Asha Sharma now has to walk straight into the ring. Here's what they're saying.

Fans are split on Asha Sharma as Xbox’s new CEO, but many hope fresh leadership can refocus the brand after years of mixed decisions and shifting strategy.

Windows Central

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The Guardian - UK

Why Xbox’s corporate shake-up matters for everyone who plays games

With its longtime figureheads stepping aside, Microsoft’s gaming division faces a pivotal moment, raising questions about whether it can still balance creative ambition with corporate strategy in the age of AI

Windows Central

Exclusive: Talking to new Xbox CEO Asha Sharma and CCO Matt Booty — "This team has brought it back before, and I'm here to help us do it again."

As former Xbox CEO Phil Spencer prepares to exit, we caught up with incoming CEO Asha Sharma and newly promoted CCO Matt Booty to learn about what the future holds for Microsoft's gaming operation.

Windows Central

Microsoft's new Xbox CEO Asha Sharma celebrates Phil Spencer's legacy — "A lot of careers get summed up by milestones. Phil’s impact shows up in stories."

With Microsoft Gaming CEO and Xbox head Phil Spencer retiring and Asha Sharma taking his place, she took to social media to celebrate Spencer's legacy.

GamesRadar

"This isn't an insurgency": Xbox co-founder says Phil Spencer exhausted himself "managing the beast" at Microsoft to "try to do the right thing for games," and he feels "worst" for Sarah Bond

The good fight had to end

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TechRadar

New report claims Microsoft's 'This Is an Xbox' campaign was hated by employees

Microsoft's 'This Is an Xbox' campaign was reportedly disliked by many employees who were even 'offended' by the initiative.

GamesRadar

"Don't judge the resume, judge the K/D": Ex Activision Blizzard exec defends new Xbox CEO with absolutely zero gaming experience, says "it IS learnable"

"I hope you'll give Asha that opportunity to load in, learn, and show what she can do"

TechRadar

Goodbye Xbox? Xbox co-creator suggests Microsoft Gaming will be 'sunsetted' under new CEO as the company pivots to pushing AI — 'The job of all these people is to just gently usher all of these business units into the new world of AI'

The original Xbox console designer, Seamus Blackley, says Microsoft will eventually sunset its gaming business following the retirement of Xbox Gaming CEO Phil Spencer and the replacement of CoreAI division executive Asha Sharma.

"Our next console is well underway": Xbox drops bombshell announcement as it confirms 2026 plans and beyond

The console war just got a lot more interesting after Xbox's shocking announcement

GamesRadar

New Xbox boss says "I don't pretend to be the best gamer," but that's not her goal, anyway: "My focus is to make Xbox the best place to play, return to our roots, ship great things, and become stronger"

Asha Sharma says her Xbox gamertag was created "recently to learn and understand this world"

Tom’s Guide

Xbox's Asha Sharma promises 'the return of Xbox' and a 'distinct point of view' in new interview

Who is Asha Sharma, and what is she saying about Xbox as she takes over the reins from Phil Spencer?

Windows Central

Report: Former Xbox President Sarah Bond's direction "offended" employees — "This is an Xbox" marketing campaign deemed failure

With Phil Spencer's departure, Xbox employees are supposedly relieved that the President of Xbox has left as well.

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