Percy Reed

London businesses see ‘Wicked’ boom as fans splash out on costumes, nails and karaoke

New sales data analysed by SumUp shows the ‘Wicked effect’ is pushing shoppers towards themed outfits

Evening Standard 4 min read

20 best sulphate-free shampoos for healthy locks, tried and tested

Bring your mane back to life, with these tried and tested shampoos

The Independent UK 32 min read

M&S’s affordable beauty advent calendar has finally launched – here’s my full review

This year’s calendar includes Clinique, Colour Wow and Estée Lauder

The Independent UK 8 min read

Glass hair: your ultimate guide

This is one TikTok trend we can get behind. From treatments that really work to the big shine blow-dry, Madeleine Spencer on how to make your hair look its healthiest

Evening Standard 4 min read

The butterfly bob is the short haircut that's perfect for the festive season

Looking for a fresh take on a cropped cut? Try the butterfly bob - a swishy, fluttery crop with a fringe

Woman & Home 7 min read

Best hair mousse for bouncy volume and curls

The latest crop of mousse will transform fine, flat hair without heavy residue

Evening Standard 9 min read

Here are 7 of this season’s biggest wedding hair trends—for all lengths

From updos to glossy waves

Marie Claire 6 min read

You *can* blow dry your own hair at home—you just need to know these tips

We've got the expert help

Marie Claire 5 min read

The iconic 90s lob is the chicest hairstyle for spring—and these 21 celebrities prove it

Not too short, not too long

Marie Claire 10 min read

Marks & Spencer’s Summer Beauty Bag is worth £160 but you can get it for £25

High street giant Marks & Spencer have launched their annual Summer Beauty Bag - and it's a total bargain

Daily Mirror 2 min read