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The Latest Breaking News from NBCU

Toyota Returns as Presenting Sponsor of NBCU’s Paralympic Games

Coverage from Paris begins Aug. 28

Broadcasting & Cable

NBC Eyes 3-Pointer by Airing Pilot of Peacock’s ‘Mr. Throwback’ with Steph Curry

Show got golden bounce during Olympics

Broadcasting & Cable

NBCU: Paris Olympics Viewing up 82% from Tokyo

Paris Olympics delivers 30.6M viewers across NBCU, Peacock and key NBCU platforms; a record 23.5B minutes was streamed on NBCU platforms

TV Tech

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NBCU Says Olympics Delivered 36.6 Million Viewers in Primetime

Peacock streams 23.5 billion minutes, up 40%

Multichannel News

U.S. Men’s Basketball Victory over France Was Most Watched Gold Medal Game Since 1996

Game averaged 19.5M viewers and peaked at 22.7M

TV Tech

Dream Team’s Win Brings Ratings Gold for NBC, Peacock

Audience for men’s basketball Olympic gold medal game peaked at 22.7 million viewers

Broadcasting & Cable

Disney Could Owe an Additional $5 Billion for Hulu if 3rd-Party Appraisal Jibes with NBCU's Valuation

Disney offers update on the arbitration process in its latest 10-Q filing

Broadcasting & Cable

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NBCU Names Jeanne Mau Exec VP, TV Programming Diversity, Equity & Inclusion

Exec reports to Pearlena Igbokwe and Frances Berwick

Broadcasting & Cable

NBCU Gets Pleasant Surprise With Daytime Olympic Viewing

Office productivity declines while Games are on

Broadcasting & Cable

NBCUniversal Delivers Record Olympic and Paralympic Ad Revenue

New sponsors brought in $500 million in revenue

TV Tech

Audiences for Paris Olympics on Telemundo up 44% from Tokyo

Through the opening weekend, a record 1.1B minutes were consumed on Telemundo, Universo, Peacock and Telemundo Digital Platforms

TV Tech

Four-Day Total Viewing of Olympics up 77% over Tokyo

Paris Olympics Consumption on Peacock Tops Combined Total of Beijing and Tokyo Olympics

TV Tech

NBCU Claims Ad Revenue Gold Medal for Paris Olympics

$500 million generated from first-time sponsors

Broadcasting & Cable

Paris Olympics Opening Ceremony Attracts 28.6M Viewers, Up 60% from Tokyo

The opening ceremony on NBC and Peacock was most watched since 2012, up 60% from Tokyo and 8% from 2016

TV Tech

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Multichannel News

NBCU’s Olympic Opening Ceremony Audience Jumps 60% To 28.6 Million

Peacock gets 2.5 million viewers

TV Tech

Warner Bros. Discovery Files Lawsuit Against NBA

The lawsuit claims the NBA “deliberately refused to honor TBS’s rights, forcing TBS and WBD to seek judicial intervention”

TV Tech

WNBA Returns to NBCU with 11 Year Deal

The agreement is part of the larger $2.5B rights deal with the NBA that includes 100 regular season NBA games and 50+ WNBA games

TV Tech

NBA Unveils Media Deals Worth $77B

Agreements with Disney, NBCUniversal and Amazon Prime Video run through 2035-36 season; they greatly expand the number of games on broadcast TV and streaming

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Broadcasting & Cable

WNBA Set to Also Return to NBCU as Part of Surging League's New 11-Year, $2.2 Billion National TV Deal, Made Official Wednesday

NBC's last WNBA broadcast came back in 2002 ... and yes, that stupid 'Roundball Rock' music is coming back, too

Multichannel News

NBA Says Warner ‘Didn’t Match the Terms’ of Amazon’s Proposal, Enters Long-Term TV Deal With Online Retail Giant

The league says it has officially signed 11-year TV contracts with Disney, NBCUniversal and Amazon

TV Tech

S&P: Olympic Organizers, Media Partners Look for Revenue Growth with Paris Games

Since 2004, revenue from global broadcasting rights to the Summer Olympics has increased 108%, with NBCU paying $1.48B for the 2024 games

Broadcasting & Cable

NBCU Plans Commercial-Free Hour During Olympic Opening Ceremonies

Coca-Cola, Delta, Eli Lilly, Toyota, Visa, Xfinity get ‘brought to you by’ mentions

Multichannel News

Paris Olympics Coverage Kicks Off With Soccer, Rugby Matches

NBCU hopes live Olympics event coverage, celebrity-based shoulder programming will keep viewers tuned in

TV Tech

Nielsen: Netflix Jumps to 4th Largest Media Distributor with 8.4% of TV Viewing

Disney remained on top while YouTube came in second with nearly 10% of total TV usage broken down by company

Multichannel News

Comcast’s Mike Cavanagh Expects NBA Deal To Score With Advertising, Subscription Revenue

Executive sees NBA’s young, diverse audience boosting NBCUniversal entertainment programming

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