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The Latest Breaking News from NBCU

NBCU’s Olympic Opening Ceremony Audience Jumps 60% To 28.6 Million

Peacock gets 2.5 million viewers

Multichannel News

Warner Bros. Discovery Files Lawsuit Against NBA

The lawsuit claims the NBA “deliberately refused to honor TBS’s rights, forcing TBS and WBD to seek judicial intervention”

TV Tech

WNBA Returns to NBCU with 11 Year Deal

The agreement is part of the larger $2.5B rights deal with the NBA that includes 100 regular season NBA games and 50+ WNBA games

TV Tech

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NBA Unveils Media Deals Worth $77B

Agreements with Disney, NBCUniversal and Amazon Prime Video run through 2035-36 season; they greatly expand the number of games on broadcast TV and streaming

TV Tech

WNBA Set to Also Return to NBCU as Part of Surging League's New 11-Year, $2.2 Billion National TV Deal, Made Official Wednesday

NBC's last WNBA broadcast came back in 2002 ... and yes, that stupid 'Roundball Rock' music is coming back, too

Broadcasting & Cable

NBA Says Warner ‘Didn’t Match the Terms’ of Amazon’s Proposal, Enters Long-Term TV Deal With Online Retail Giant

The league says it has officially signed 11-year TV contracts with Disney, NBCUniversal and Amazon

Multichannel News

S&P: Olympic Organizers, Media Partners Look for Revenue Growth with Paris Games

Since 2004, revenue from global broadcasting rights to the Summer Olympics has increased 108%, with NBCU paying $1.48B for the 2024 games

TV Tech

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NBCU Plans Commercial-Free Hour During Olympic Opening Ceremonies

Coca-Cola, Delta, Eli Lilly, Toyota, Visa, Xfinity get ‘brought to you by’ mentions

Broadcasting & Cable

Paris Olympics Coverage Kicks Off With Soccer, Rugby Matches

NBCU hopes live Olympics event coverage, celebrity-based shoulder programming will keep viewers tuned in

Multichannel News

Nielsen: Netflix Jumps to 4th Largest Media Distributor with 8.4% of TV Viewing

Disney remained on top while YouTube came in second with nearly 10% of total TV usage broken down by company

TV Tech

Comcast’s Mike Cavanagh Expects NBA Deal To Score With Advertising, Subscription Revenue

Executive sees NBA’s young, diverse audience boosting NBCUniversal entertainment programming

Multichannel News

NBCUniversal Looks To Ride Olympic Wave to Gold

Final promotional push for Paris Summer Games starts this week on ‘Today,’ ‘Tonight Show’

Multichannel News

Warner Bros. Discovery Faces Monday Deadline to Match NBA Bids From NBCU, Amazon

Amazon has reportedly put together a poison pill that would require WBD to come up with $5.4 billion immediately in order to match its offer

Broadcasting & Cable

Google Named the Official Search AI Partner of Team USA

The NBCU will use Google search and other AI-powered features to highlight athlete stories and enhance its Olympic Games coverage

TV Tech

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Multichannel News

NBCU Claims Growth in Upfront Advertising Sales

Sports, Peacock are strong spots

Broadcasting & Cable

Comcast NBCU Will Provide Free Olympics Stream for Military Community

Active service members and honorably discharged veterans are eligible

Broadcasting & Cable

Google Signs Up With NBCU as Search Sponsor for U.S. Olympic Team

Leslie Jones to use Gemini AI during Olympics coverage

TechRadar

LG TVs in the UK are getting a free upgrade that adds 9 new streaming channels full of hit shows

LG's new free channels range from reality shows to dystopian sci-fi and superhero fantasy.

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TV Tech

NBCUniversal to Offer 400+ Hours of 4K HDR Olympics Coverage on USA Network, a Record

The 4K HDR with Dolby Atmos audio will focus on Team USA and team sports

TV Tech

NBC to Air Record Amount of Live Paris Olympics Coverage

NBC and Peacock to Lead NBCU’s coverage of the XXXIII Olympiad from Paris, France

TV Tech

NBCU to Expand Accessibility Efforts to Record Levels of Summer Olympics

2024 Paris Olympics to feature more audio description than ever before, including all coverage on NBC and the Gold Zone Whip-Around Show on Peacock

TV Tech

Peacock to Use AI-Generated Al Michaels' Voice for Recaps of Olympic Games

The personalized Olympic recaps will feature the voice of legendary sports announcer Al Michaels generated by AI technologies

Broadcasting & Cable

Clear the Shelters, NBCU Local Pet Adoption Campaign, Runs August 10-September 10

10th annual campaign to find homes and raise funds for pets in need

Broadcasting & Cable

NBCU Creative Impact Lab Makes Olympic Spot for Challenged Athletes Foundation

Paralympic hopeful Derek Loccident featured

Broadcasting & Cable

Tegna Names Michael Steib To Succeed David Lougee as President and CEO

Lougee set to retire; Steib is CEO of Artsy and has worked at NBCU, Google

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