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The Latest Breaking News from NBCU

NBCUniversal Is Going for Gold With $1.2 Billion in Olympic Ad Sales

More than half of primetime will feature women athletes

Multichannel News

24/7 Stations? Local Outlets Increase Output

Digital platforms allow local broadcasters to thoroughly connect with community

Multichannel News

NBCU To Promote Olympic Trials as ‘Making Team USA Presented by Xfinity’

More than 200 hours of live programming planned across NBC, Peacock, USA Network

Multichannel News

From analysis to the latest developments in health,
read the most diverse news in one place.

LinkedIn Jumps Into Connected TV Ad Business With NBCUniversal

Networking site engages with Roku, Samsung, iSpot, Kantar

Broadcasting & Cable

NBCU Entertainment Chairman, ‘America’s Got Talent’ Host To Address NAB Show

The pair, joined by moderator Cynthia Littleton, will address audience engagement

TV Tech

‘Karamo’ Picked Up for Season 3

Joins ‘Steve Wilkos’ as NBCUniversal renews both of its remaining conflict talkers

Broadcasting & Cable

‘The Steve Wilkos Show’ Renewed for Season 18

Produced and distributed by NBCUniversal, conflict show is syndication's second-longest running talker

Broadcasting & Cable

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Peacock Gets Another NFL Exclusive, Will Stream Opening-Weekend Game From São Paulo, Brazil

Move comes after Peacock's January AFC Wild Card exclusive averaged 23 million viewers while delivering an estimated 3 million sign-ups

Broadcasting & Cable

Peacock Unveils New Features for Its 2024 Summer Olympics Bonanza

Coming off NBC's widely criticized coverage of the Tokyo Games in 2021, Peacock looks to bounce back

Broadcasting & Cable

NBCU To Use Generative AI To Help Target Audiences

At One24 tech conference, NBCU offers buyers Olympic ads programmatically

Broadcasting & Cable

Interesting Speech or Debate Clause Issue in Devin Nunes' Libel Lawsuit Against NBC

From yesterday's opinion by Magistrate Judge Sarah Netburn (S.D.N.Y.) in Nunes v. NBCUniversal Media, LLC: The discovery issues before the Court may present questions of first impression. Because the parties did not adequately address these matters, the Court requests additional briefing. Specifically, the Court seeks supplemental briefing on who is…

Reason

Nonprofits to Receive 2.5M in Markets Covered by NBCU Local Stations

Nonprofits in markets served by NBC- and Telemundo-owned stations have until April 19 to submit grant applications

TV Tech

NBCUniversal Working With Google, LiveRamp To Use First Party-Data for Personalized CTV Ads

Arrangement combines privacy with performance, companies say

Broadcasting & Cable

Wonder Women of New York 2024: Gina Reduto

Executive VP, Strategy, Advertising & Partnerships, NBCUniversal

Multichannel News

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Netflix Taps Former NBCU Exec Jeff Gaspin To Lead Unscripted Series

Longtime unscripted veteran Jeff Gaspin is set to replace Jenn Levy as unscripted VP at the streaming giant

TV Tech

NBCU FAST Channels to Bow on Pluto TV

New entertainment, true crime and sports channels are launching in February; NBC and Telemundo Local FAST Channels are set to bow on Pluto later this year

Multichannel News

Comcast’s NBCU Launching FAST Channels on Paramount’s Pluto TV

There’s a channel for ‘The Lone Ranger’

Broadcasting & Cable

NBC Spot On Puts Local Auto Dealers In CTV Driver’s Seat

Deal with Constellation helps dealers create compliant ads and buy premium inventory

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Broadcasting & Cable

NBCUniversal Returns to Radio City for 2024 Upfront Presentation

Tech and data conference One24 set for March 20

TV Tech

NBCU Launches New FAST Channels on The Roku Channel

The nine new entertainment and sports channels feature content from NBCUniversal’s television and streaming portfolio and the NBCUniversal Global TV Distribution library

Broadcasting & Cable

NBCUniversal Local FAST Channels See Real Revenue

Group now counts 11 NBC station-based channels and 4 regional Telemundo outlets

TV Tech

CES2024: NBCU Launches Cross-Platform Advertising Platform

The full scale launch of its One Platform Total Audience tool provides AI-driven planning and activation technologies

Broadcasting & Cable

CES 2024: NBCU Launches AI-Based Cross-Platform Planning and Activation Tool

Budget allocations and campaign optimization can be automated

Chicago Sun-Times

How might next TV deal for Blackhawks, Bulls and White Sox turn out?

Though Chicago has been spared the chaos that has engulfed markets with crumbling regional sports networks, there’s plenty of uncertainty. The way we see it, the teams could take their broadcasts one of three ways.

Multichannel News

Big Swings Are Rarer, but Studios and Stations Remain in the Game

Debmar-Mercury’s ‘Ken Jeong’ so far is 2024’s only famous name

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