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The Latest Breaking News from Mattel

Margot Robbie brings glam to Barbie world premiere in another outfit inspired by doll

Margot Robbie - who leads the cast of the upcoming film Barbie (2023), which will be released later this month - has sported looks inspired by varieties of the fashion doll whilst promoting the film

Daily Mirror

Greta Gerwig’s Barbie, Ben ‘n’ Matt’s Air, Eva Longoria’s Flamin’ Hot: why brand movies are suddenly cool

How movies about the biggest brands became countercultural

Evening Standard

Oodie’s Just Released The Barbie Collab Of Our Dreams & We Think It’s Pretty Fantastic

Come on Barbie, let's go party!

Pedestrian.tv

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‘It had to be totally bananas’: Greta Gerwig on bringing Barbie to life

Greta Gerwig’s subtle and beautifully nuanced touch has led to her being hailed as one of Hollywood’s greatest directors. But when she got her teeth into Barbie, she went all-out massive, pink and ‘completely unhinged’

The Guardian - UK

The Barbie movie’s South China Sea flap is turning into a Republican political football

Warner Bros. insists that a “childlike crayon drawing” has no geopolitical significance, but Vietnam is so enraged it’s banned the movie entirely.

Fortune

Primark shoppers swoon over new 'beautiful' Barbie clothing range with prices from £4

"The best collaboration ever!!!"

Wales Online

The Hot Wheels movie will be ‘emotional, grounded and gritty’. Why?

Keen to chuck its entire back catalogue at the big screen, Mattel has JJ Abrams working on a deadly earnest drama inspired by tiny cars. Can someone find the brakes?

The Guardian - UK

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Why is the Barbie DreamHouse so creepy? An expert in the uncanny explains

A mass of hot pink emerges violently amid the green foliage, palm trees and shrubbery. Located in Malibu, the oceanfront Barbie DreamHouse created by Airbnb is the latest in a series of global marketing stunts to promote Greta Gerwig’s new film Barbie, the first live-action adventure movie about the iconic…

The Conversation

That's really Margot Robbie's feet in Barbie, Greta Gerwig confirms

No CGI needed

Total Film

Can’t wait for the Barbie movie? Just as well – there are 45 more toy films to come

The Transformers series has inspired Mattel to raid its stable for the screen. But the movies can’t match the joy of the real thing, says Guardian film critic Peter Bradshaw

The Guardian - UK

Daniel Kaluuya’s Barney the Dinosaur film to be ‘adult’ and ‘lean into millennial angst’

Mattel says the Barney movie will be inspired by Charlie Kaufman, while Barbie director Greta Gerwig is planning two Narnia movies for Netflix

The Guardian - UK

Mattel says Daniel Kaluuya’s Barney project will be an ‘A24-type’ film ‘for adults’

‘We’re leaning into the millennial angst of the property rather than fine-tuning this for kids,’ Mattel exec has said of the purple dinosaur

The Independent UK

The 'Barbie' franchise is trying hard to represent different ethnicities—but that may have prompted a movie ban in Vietnam

The boomer icon Barbie is making a comeback, but in an inclusive way to keep up with a Gen Z audience.

Fortune

You won't believe how many movies Mattel is working on after Barbie

We want the Vin Diesel Rock 'Em Sock 'Em Robots movie and we want it now

Total Film

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Total Film

Daniel Kaluuya's live-action Barney movie is an "A24-type film" for adults

Mattel's post-Barbie plans include 45 toy-related films

Evening Standard

Daniel Kaluuya’s upcoming Barney film to lean into ‘millennial angst’

The star has been enlisted to head up a live action response to the big purple dinosaur

Marie Claire

Margot Robbie says she would have turned down Barbie if they didn't make this change

"If they hadn’t made that change... I don’t think I would have wanted to attempt to make a Barbie film."

Creative Bloq

Barbie vs Burberry is the most surprising brand battle of the year

Pink and beige handbags at dawn!

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The Week

How Barbie conquered the world

There have been Barbie TV shows since the 1980s, and animated feature films since the beginning of this century. However, the new film promises to be something of a step-change in the doll’s media profile.

The Guardian - UK

From Airbnb to Xbox: brand Barbie goes for big bucks with 100 partnerships

The maker of the Barbie doll, Mattel, is hoping to launch a franchise of films on the back of an overwhelming mass of merchandise

Fortune

How Mattel reinvented the iconic 'Barbie' brand from its lowest point in 2014 to Hollywood superstardom

Richard Dickson, president and chief operating officer of Mattel, shed light on the struggles, triumphs, and the future of the iconic 'Barbie' brand.

Cinemablend

Mattel Exec Reveals He Flew All The Way To London To Argue With Margot Robbie About A Barbie Movie Scene. What Happened When He Got There

Mattel took some extreme measures to make sure that the Barbie movie was wasn't "off-brand."

Marie Claire

You can now book an actual Barbie mansion on Airbnb and it is everything

Let's go party

Fortune

Barbie’s DreamHouse in Malibu has been listed on Airbnb for a free stay

The Barbie movie is coming out this summer—and the marketing team behind the release keeps ramping up their efforts.

The Independent UK

Barbie cast dressed in ‘sad beige’ outfits sparks hilarious reactions: ‘Why is Margot the only one in pink?’

‘It should be illegal to wear any colour other than pink to a Barbie event’

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