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The Latest Breaking News from Mattel

5 wild moments from the Barbie marketing campaign

We've reached peak Barbiecore.

Creative Bloq

Netflix cancels Masters of the Universe movie despite already spending $30 million

He-Man is looking for a new home

Total Film

Jackie Calmes: I'm going to Barbie Land

It's my full-time job but wallowing in our broken politics can sometimes make for a dark world. Why wouldn't I look forward to going to Barbie Land and immersing myself in a fantasia of pink?

Los Angeles Times

From analysis to the latest developments in health,
read the most diverse news in one place.

The Reviews For Barbie Are In & They’re… Surprisingly Mixed

"Can you really call out and perpetuate a stereotype at the same time?"

Pedestrian.tv

Barbie review – Ryan Gosling is plastic fantastic in ragged doll comedy

Greta Gerwig’s bubblegum-fun-cum-feminist-thesis indulges Ken but pulls its punches as it trips between satire and advert

The Guardian - UK

Barbie review: A near-miraculous achievement from Greta Gerwig and Margot Robbie

While it’s impossible for any studio film to be truly subversive, this Mattel-approved comedy gets away with far more than you’d think was possible

The Independent UK

Breezy ‘Barbie’ a blast — a smart, funny social commentary dressed up in candy colors

Margot Robbie and Ryan Gosling achieve some sublime moments as the dolls discovering life isn’t easy outside the safety of Barbieland.

Chicago Sun-Times

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‘Barbie’ Stars Conflicted Over Whether Movie Is ‘Feminist’

Not everyone behind the movie agrees on its values, a few days before its release worldwide.

Zenger

Is the Barbie movie a bold step to reinvent and fix past wrongs or a clever ploy to tap a new market?

After a months-long marketing blitz, the much-hyped Barbie movie is released this week.

The Conversation

Where to buy all the dolls shown in the new Barbie Movie

From straight-off-the-screen looks to iconic dolls, the best Barbies to host your own party

Evening Standard

Oppressively over-hyped and wearingly transactional: I’ve got Barbie fatigue already

The film seems to have settled on an uncomfortable toothless brand of self-awareness, smirky without being actually funny, all arched eyebrow and no bite, says Megan Nolan. And she’s over it

Evening Standard

We’re All Living in a Barbie World

The Barbie movie promises to be a two-hour cinematic lobotomy. Why are we so excited?

The Walrus

Barbie isn't just a movie star now — she's also a virtual social media influencer

The explosive public response to the upcoming Barbie movie starring Margot Robbie and Ryan Gosling demonstrates the sheer power of nostalgic marketing for contemporary consumers.

The Conversation

10 Outrageous Barbie Facts That Show Just How Popular The Brand Is

You will never believe some of these facts about Barbie.

Cinemablend

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news in one place.

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Los Angeles Times

Commentary: Yes, Barbie is a feminist — just don’t ask her creators

Almost 30 years ago, when I researched and wrote a history of the people and ideas that led to the creation of Barbie, I had no doubt she would be as talked about in 2023 as she was in 1959, when she first appeared.

The Conversation

How I learned to stop worrying and love the doll – a feminist philosopher's journey back to Barbie

As a mama trying to raise a daughter free from the gendered stereotypes of my own childhood, I steered her clear of Barbie dolls.

Wallpaper

Behind the scenes at Barbie: how Barbie’s world came to life

Barbie set designers Sarah Greenwood and Katie Spencer tell us how they created Barbie’s world

Salon

How Barbie formed our Dreamhouse goals

The Dreamhouse's stealthiest trick may be the way it taught us early on the connection between success and excess

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news in one place.

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The Guardian - UK

She’s had a whip-smart Hollywood facelift, but Barbie still isn’t much of a role model

Mattel has reinvented its doll in the language of empowerment, but it’s a hollow, plastic form of feminism

Marie Claire

Barbiecore is back and it's the most nostalgic summer trend ever

Total Film

A complete history of the Barbie movies that could have been

As Margot Robbie's comedy hits cinemas, we look at the history of the Barbie movies that didn't make it

Fortune

Thanks to Mattel CEO Ynon Kreiz, it’s a Barbie world this summer

What's it like to have Will Ferrell play you in a movie?

Evening Standard

Best Barbie dolls to buy ahead of the film of the summer

Prepare for a summer of Barbiemania as Margot Robbie and Ryan Gosling take on Toy Land’s IT couple with the best Barbie toys to buy now

Woman & Home

A who's who of all the different Barbie characters and is the Barbie movie for kids, or can adults watch too?

Barbie is nearly in theaters so let’s take a look at a full guide to characters and who the movie is aimed at...

Marie Claire

The actual cost of Barbie's Malibu Dreamhouse will make you lightheaded

Gulp.

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Christopher Nolan Oppenheimer

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