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The Latest Breaking News from Mattel

The Hot Wheels movie will be ‘emotional, grounded and gritty’. Why?

Keen to chuck its entire back catalogue at the big screen, Mattel has JJ Abrams working on a deadly earnest drama inspired by tiny cars. Can someone find the brakes?

The Guardian - UK

Why is the Barbie DreamHouse so creepy? An expert in the uncanny explains

A mass of hot pink emerges violently amid the green foliage, palm trees and shrubbery. Located in Malibu, the oceanfront Barbie DreamHouse created by Airbnb is the latest in a series of global marketing stunts to promote Greta Gerwig’s new film Barbie, the first live-action adventure movie about the iconic…

The Conversation

That's really Margot Robbie's feet in Barbie, Greta Gerwig confirms

No CGI needed

Total Film

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Can’t wait for the Barbie movie? Just as well – there are 45 more toy films to come

The Transformers series has inspired Mattel to raid its stable for the screen. But the movies can’t match the joy of the real thing, says Guardian film critic Peter Bradshaw

The Guardian - UK

Daniel Kaluuya’s Barney the Dinosaur film to be ‘adult’ and ‘lean into millennial angst’

Mattel says the Barney movie will be inspired by Charlie Kaufman, while Barbie director Greta Gerwig is planning two Narnia movies for Netflix

The Guardian - UK

Mattel says Daniel Kaluuya’s Barney project will be an ‘A24-type’ film ‘for adults’

‘We’re leaning into the millennial angst of the property rather than fine-tuning this for kids,’ Mattel exec has said of the purple dinosaur

The Independent UK

The 'Barbie' franchise is trying hard to represent different ethnicities—but that may have prompted a movie ban in Vietnam

The boomer icon Barbie is making a comeback, but in an inclusive way to keep up with a Gen Z audience.

Fortune

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You won't believe how many movies Mattel is working on after Barbie

We want the Vin Diesel Rock 'Em Sock 'Em Robots movie and we want it now

Total Film

Daniel Kaluuya's live-action Barney movie is an "A24-type film" for adults

Mattel's post-Barbie plans include 45 toy-related films

Total Film

Daniel Kaluuya’s upcoming Barney film to lean into ‘millennial angst’

The star has been enlisted to head up a live action response to the big purple dinosaur

Evening Standard

Margot Robbie says she would have turned down Barbie if they didn't make this change

"If they hadn’t made that change... I don’t think I would have wanted to attempt to make a Barbie film."

Marie Claire

Barbie vs Burberry is the most surprising brand battle of the year

Pink and beige handbags at dawn!

Creative Bloq

How Barbie conquered the world

There have been Barbie TV shows since the 1980s, and animated feature films since the beginning of this century. However, the new film promises to be something of a step-change in the doll’s media profile.

The Week

From Airbnb to Xbox: brand Barbie goes for big bucks with 100 partnerships

The maker of the Barbie doll, Mattel, is hoping to launch a franchise of films on the back of an overwhelming mass of merchandise

The Guardian - UK

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Fortune

How Mattel reinvented the iconic 'Barbie' brand from its lowest point in 2014 to Hollywood superstardom

Richard Dickson, president and chief operating officer of Mattel, shed light on the struggles, triumphs, and the future of the iconic 'Barbie' brand.

Cinemablend

Mattel Exec Reveals He Flew All The Way To London To Argue With Margot Robbie About A Barbie Movie Scene. What Happened When He Got There

Mattel took some extreme measures to make sure that the Barbie movie was wasn't "off-brand."

Marie Claire

You can now book an actual Barbie mansion on Airbnb and it is everything

Let's go party

Fortune

Barbie’s DreamHouse in Malibu has been listed on Airbnb for a free stay

The Barbie movie is coming out this summer—and the marketing team behind the release keeps ramping up their efforts.

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The Independent UK

Barbie cast dressed in ‘sad beige’ outfits sparks hilarious reactions: ‘Why is Margot the only one in pink?’

‘It should be illegal to wear any colour other than pink to a Barbie event’

Axios

Barbie's sociocultural meaning in 2023

Does Barbie symbolize female empowerment, or oppressive beauty standards?

Daily Mirror

Barbie creator's deviant sex life with hundreds of 'human clones' of iconic doll

The new Barbie movie starring Margot Robbie and Ryan Gosling is out now – but the story of how the iconic doll came to be created is a dark one

Cinemablend

After Barbie Released A Doll Collection Inspired By The Margot Robbie Movie, Some Fans Have Thoughts On The Price: 'I'm Gonna Be Broke'

The upcoming Barbie movie has a collection of dolls, because of course, and fans have thoughts on the price point.

The Orange County Register

Be tickled pink at the fab World of Barbie exhibition in California

When Barbie goes camping she does it in style, riding out in a customized pink camper van with sweet rims, purple front seats, pink headlights, plus a hammock, her own kitchen and TV.

Fortune

The struggling toymaker behind Dungeons & Dragons and Play-Doh is banking on middle-aged shoppers as the 'heart and soul' of its business'

Hasbro CEO Chris Cocks says that he is an avid player of Dungeons & Dragons—just like other kidults are.

Marie Claire

Ryan Gosling has responded to the #NotMyKen backlash and it's going viral

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