The Latest Breaking News from Kantar

When you hear a brand name like Apple, Amazon, or Hermès, it’s easy to think all the credit goes to the logo or the product you see. But behind every massively profitable brand are leaders, funders, and strategists who operate largely behind the curtain. Understanding who these hidden business titans…

A recent survey revealed that Canadians are far more likely to boycott American products, services and travel

Marks & Spencer’s sales slumped, while Next, Zara and H&M experienced pickup, analysts say

Constellation Brands, which distributes beers including Modelo, Corona and Pacifico, has surfed a wave of spending by Hispanic customers in recent years.

Sales at UK’s third largest supermarket fell 3.1% in four months to April, as rival Aldi announces big expansion

Increase of 4.1% in past month driven by rising cost of chocolate, butter and sun cream, says Kantar

Groceries now cost 4.1% more than they did a year ago, a significant jump from last month’s 3.8%, figures from analysts Kantar show.

Packaged bread, once a household staple, is in ‘inexorable decline’ because of rising costs and competition from other options

As senior marketing manager for Kantar's Worldpanel Division, Chivanon Piyaphitakskul has led efforts that go beyond surface-level statistics, providing deep insights that redefine branding strategies.