The Latest Breaking News from JAG

Brian Graham has joined Falkirk on a one-year deal.

Jaguar is going through a major rebranding right now. It stopped producing every model last year except for the F-Pace, but even it is on borrowed time. The automaker is getting ready to say goodbye to the model—and its V-8 engine—as it shifts to electric, giving the SUV a limited-run…

Jaguar is hitting the reset button. Rather than continuing to chase BMW, it wants to go after Bentley. The brand’s reinvention starts with this outrageously shaped car. It was initially previewed by the Type 00 concept last December before the outlandish EV appeared earlier this month during Paris Fashion Week.…

Reinventing a brand is tricky business. You risk alienating your current clientele in the hope of attracting new buyers. Jaguar is fine with targeting a different audience, even if that means saying goodbye to most of its existing customers. Managing director Rawdon Glover estimates that only 15 percent of current…

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Fender's cult-classic offset is remodelled again and could well be one of the most fun offsets we've played in recent memory

Kirk Wolff set out to peacefully protest Trump's plan to take over Gaza. Then an administrator and a police officer drove by.

Getting to grips with what could be the highlight of Fender’s Player II Series

Jaguar is one of those automotive brands whose heritage precedes it. But it hasn’t been doing so great in the last 20 years. Now, it’s rebranding itself and moving upmarket into Bentley territory, with a new product designed to shock and impress upscale buyers.