The Latest Breaking News from JAG

The old Jaguar is dead. The new Jaguar is moving upmarket while saying goodbye to the internal combustion engine. This striking Type 00 concept provides a window into the British firm's spectacular reinvention as an upscale EV brand. The Tata Motors-owned marque will focus on profit margins rather than volumes,…

My New Year’s wish is for a more intelligent response to progressive bike tech in 2025

Much has already been said about the relaunch of the Jaguar brand, most of it in the form of the vacuously cruel homophobic pablum that occupies much of the internet’s twiddling. A sliver of it has contained intelligent analysis. But little of it has looked at how the venerable, reimagined…

The electric vehicle market is headed for a lot of uncertainty next year, but it's also growing ever more competitive. For brands just getting into the EV space, the sky's the limit and consumers are here for it. But for other automakers that have been around a while—looking at you,…

Jaguar clearly pushed some wrong buttons with the ad campaign announcing its rebranding—it became an instant meme subjected to harsh ridicule on social media. The concept it unveiled was met with far more nuanced views, and those who have seen it in person say it’s quite special to behold.

Jaguar reveals the Type 00 concept that previews its future foray into luxury electric vehicles.

This is the Jaguar Type 00, the first physical manifestation of the reborn brand’s new commitment to ‘Exuberant Modernism’. We take it for a semiotic spin

The Type 00 concept previews Jaguar’s all-new electric line-up. We speak to the creatives behind it

Early online reaction suggests the concept car might appear more familiar to fans of Barbie or the Pink Panther than traditional Jag owners

In the aftermath of Trump’s victory, the ad already looks like a period piece. But aside from that – I mean, seriously? says Guardian columnist Marina Hyde

Jaguar as we know it is dead. It’s about to enter a new era by ditching combustion engines to compete in ultra-luxury EV territory. But if you long for the good old days of the leaping cat, the XJS is making a spectacular return. No, Jag isn’t bringing it back.…