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The Latest Breaking News from Helsa

The Short-Waist Cardigan Trend Is Back—and Celebs Are Already Wearing It

The short-waist cardigan is the fall sweater trend celebs are already cosigning.

Marie Claire

Why is Everyone Suddenly Wearing Their Nighties Outdoors?

The trend stems from the Autumn/Winter runways and can be adapted to every style

Marie Claire

Elsa Hosk Shows Summer Some Love Through Her Cool-Girl Brand Helsa's Latest Drop

The collection has a color palette of white, blue and pale pink, which just so happen to be the colors of the label's very first collection.

Fashion Times

From analysis to the latest developments in health,
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The Latest HELSA Drop Is Influenced by Elsa Hosk's On- and Off-Duty Time in Japan

The impressive lineup includes oversize trenches, chiffon dresses, structured suiting, soft knit sets and much, much, much more.

Fashion Times

Revolve is my go-to for under the radar brands - these are the 6 you need to know

For when you don't want to dress like everyone else

Marie Claire

Forget all other blazers, this viral sculpted style is the only one you need - just ask Beyoncé and Rosie HW

Part blazer, part LBD

Marie Claire

The Fashion Set Isn’t Ready to Retire the Rich-Looking Scarf Coat Yet

You'll spot it on It-girls everywhere.

Marie Claire

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This model approved brand was the secret behind all the most expensive looking wardrobes - until now

Call it the Elsa effect

Marie Claire

Elsa Hosk References a "Very Cool Rich Lady" in an H&M Pinstripe Suit

She channeled Milan old money in an H&M set.

Marie Claire

Kendall Jenner Kicks off 2024 in Helsa's Sheer White Gown

You heard it here first: cutouts and sheer gowns are still "in" for 2024.

People

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