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Fashion Times
Fashion Times
Lifestyle
Morgan Schimminger

Elsa Hosk Shows Summer Some Love Through Her Cool-Girl Brand Helsa's Latest Drop

Seize the season. (Credit: Courtesy of Helsa)

Most people are fans of summer. Especially those who have to deal with mounds of snow and brutally cold temps during winter. There's a tangible attachment to the season, even when it delivers triple-digit heat. Model Elsa Hosk is devoted more than most, however, as summer holds some of her favorite sartorial memories. She actually has total recall of what she wore on all of her best summer days. She puts that affinity on display with Helsa's Summer Love collection.

Helsa Summer Love collection (Credit: Courtesy of Helsa)

This is Helsa's 16th drop and each collection is more and more engrossing. The new offering is truly nostalgic as it supplies effortless yet elegant staples. They come in Hosk's favorite shades: white, blue and pale pink. They're the colors she choose for her very first collection, too. It wouldn't be summer without crisp white cotton poplin pieces. Matching sets make it easy to plan ahead when it comes to your outfit of the day. One of our favorites revolves around striped shorts that can be paired with a matching polo or a halter bikini top. There are also striking evening gowns for any special occasion.

"I called this drop Summer Love because that's what it holds — the kind of pieces that stay with you," declares Hosk. "Dresses that mark a moment, shirts that feel better slightly rumpled, trousers your partner might borrow and never return. These are clothes made for sun-washed days, soft nights, and memories that linger."

Helsa Summer Love collection (Credit: Courtesy of Helsa)

The Helsa Summer Love collection is available in sizes XXS to XL and will run you from $88 up to $699. Shop the lineup on FWRD or Revolve's website.

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