The Latest HELSA Drop Is Influenced by Elsa Hosk's On- and Off-Duty Time in Japan

HELSA The Japan Drop (Credit: Courtesy of HELSA)

Many models have side gigs. Hailey Bieber has Rhode, Gigi Hadid has Guest In Residence and Kendall Jenner even has her own tequila brand, 818 Tequila. But our favorite by far is Elsa Hosk's clothing line. Fortunately, Hosk is blessing us with a brand new collection, HELSA's The Japan Drop.

HELSA The Japan Drop (Credit: Courtesy of HELSA)

The Scandinavian supermodel's label focuses on comfort, functionality and minimalism with pieces designed to be worn season after season. The Japan Drop definitely qualifies as Hosk finds inspiration in her time working, exploring and traveling in Japan. It beautifully contrasts nature and city living. The lineup includes oversize trenches, chiffon dresses, structured suiting, soft knit sets and much, much more. It all serves as "a nod to Japan's traditional calm and flashing lights." Naturally, the lookbook was captured across Tokyo.

HELSA The Japan Drop (Credit: Courtesy of HELSA)

You can find HELSA's The Japan Drop on Revolve and FWRD. Sizes run from XXS to XL with prices ranging from $128 to $998.

HELSA The Japan Drop (Credit: Courtesy of HELSA)

HELSA The Japan Drop (Credit: Courtesy of HELSA)

HELSA The Japan Drop (Credit: Courtesy of HELSA)

HELSA The Japan Drop (Credit: Courtesy of HELSA)

HELSA The Japan Drop (Credit: Courtesy of HELSA)

HELSA The Japan Drop (Credit: Courtesy of HELSA)

HELSA The Japan Drop (Credit: Courtesy of HELSA)

HELSA The Japan Drop (Credit: Courtesy of HELSA)

HELSA The Japan Drop (Credit: Courtesy of HELSA)

HELSA The Japan Drop (Credit: Courtesy of HELSA)

HELSA The Japan Drop (Credit: Courtesy of HELSA)

HELSA The Japan Drop (Credit: Courtesy of HELSA)

HELSA The Japan Drop (Credit: Courtesy of HELSA)

HELSA The Japan Drop (Credit: Courtesy of HELSA)

HELSA The Japan Drop (Credit: Courtesy of HELSA)

HELSA The Japan Drop (Credit: Courtesy of HELSA)

HELSA The Japan Drop (Credit: Courtesy of HELSA)

HELSA The Japan Drop (Credit: Courtesy of HELSA)

HELSA The Japan Drop (Credit: Courtesy of HELSA)

HELSA The Japan Drop (Credit: Courtesy of HELSA)

HELSA The Japan Drop (Credit: Courtesy of HELSA)

HELSA The Japan Drop (Credit: Courtesy of HELSA)

HELSA The Japan Drop (Credit: Courtesy of HELSA)

HELSA The Japan Drop (Credit: Courtesy of HELSA)

HELSA The Japan Drop (Credit: Courtesy of HELSA)

HELSA The Japan Drop (Credit: Courtesy of HELSA)

HELSA The Japan Drop (Credit: Courtesy of HELSA)

HELSA The Japan Drop (Credit: Courtesy of HELSA)

HELSA The Japan Drop (Credit: Courtesy of HELSA)

HELSA The Japan Drop (Credit: Courtesy of HELSA)

HELSA The Japan Drop (Credit: Courtesy of HELSA)