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The Latest Breaking News from Gen Alpha

Gen Alpha's economic influence is 'enormous'—From side hustles and bankrolling from their parents, they've surpassed $100 billion in spending power

“This generation has more spending money than you'd think,” DKC President Matthew Traub said.

As baby boomers are forced to 'unretire' because they've not saved enough, 6-year-olds in Germany could soon have retirement accounts

As baby boomers are forced to 'unretire' because they've not saved enough, 6-year-olds in Germany could soon have retirement accounts

Millions of baby boomers can’t afford to retire. It’s a fate that Gen Alpha in Germany may never have to face under new plans.

South Carolina teacher pranked her fourth-graders with a ‘breakup letter’ — it turned out to be a history lesson they’d never forget

South Carolina teacher pranked her fourth-graders with a ‘breakup letter’ — it turned out to be a history lesson they’d never forget

If there is one thing Gen Alpha loves more than Skibidi Toilet, it’s a healthy dose of classroom drama. A South Carolina teacher recently decided to use that obsession to her advantage, staging a “breakup letter” that had her students and millions of TikTok viewers absolutely hooked.

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The rise of ‘unc’: is this gen Alpha’s way of saying ‘OK boomer’?

Timothée Chalamet celebrated his 30th birthday by embracing his unc status – and Sabrina Carpenter has used the word to describe her record producer. Why is it suddenly everywhere?

The Guardian - UK

Self-Made Billionaire Reveals $1.7T Reason Gen Alpha Could Be Key To Your Success

Learn why Nikhil Kamath and other urge entrepreneurs to watch Gen Alpha -- set to wield $1.7T spending power by 2029 -- for future business growth.

Wendy's Jumps On the Viral Gen Alpha Trend With '6-7' Cent Frostys

Wendy's joins the viral '6‑7' craze with a 67¢ Frosty Black Friday deal. Discover how Domino's, Pizza Hut and McDonald's also tapped into the Gen Alpha meme that Dictionary.com crowned Word of the Year 2025.

International Business Times UK

Fed up with ‘6-7,’ one Indiana county starts issuing ‘tickets’ to students blurting out catchphrase

Indiana officials are cracking down on “6-7” - a nonsensical slang expression popular among Gen Alpha kids - by issuing “tickets” to students who can’t stop blurting out the silly saying in school.

The Independent UK

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10 Scary Reasons Gen Alpha Is Falling Behind in Reading

In an age where information is literally at their fingertips, it seems almost unthinkable that Gen Alpha—the youngest generation growing up with screens, apps, and instant answers—could be struggling with reading. Yet the data and classroom reports tell a troubling story: reading skills are slipping, comprehension is declining, and the…

Everybody Loves Your Money

5 ways brands can truly engage Gen Alpha, according to a pro

5 ways brands can truly engage Gen Alpha, according to a pro

How to seem 'cool' to the next generation.

3 Signs Gen Alpha Is on Track To Be the Most Financially Literate Generation

3 Signs Gen Alpha Is on Track To Be the Most Financially Literate Generation

There's no doubt that Gen Alpha is growing up in an era in which financial education is more accessible than ever before. "Early financial literacy empowers Gen Alpha to make informed decisions,...

'There is a chance that they will stay in Roblox': Gen Alpha is into PC gaming, but one industry analyst isn't so sure they're going to age out of their favorite haunt

'There is a chance that they will stay in Roblox': Gen Alpha is into PC gaming, but one industry analyst isn't so sure they're going to age out of their favorite haunt

Young people are playing PC games, but they won't necessarily migrate away from Roblox like many assume, says Newzoo's director of market intelligence.

Meta's 28-year-old billionaire prodigy says the next Bill Gates will be a 13-year-old who is 'vibe coding' right now

Meta's 28-year-old billionaire prodigy says the next Bill Gates will be a 13-year-old who is 'vibe coding' right now

Teenagers, Alexandr Wang argues, have a built-in edge.

Why Did A Minecraft Movie And KPop Demon Hunters Perform So Well At The Box Office? A New Study Dropped Details That Surprised Me

Why Did A Minecraft Movie And KPop Demon Hunters Perform So Well At The Box Office? A New Study Dropped Details That Surprised Me

Gen Alpha are moviegoers!

Skibidi, delulu and tradwife: What the new Cambridge Dictionary words tell us about the disturbing state of the world right now

Skibidi, delulu and tradwife: What the new Cambridge Dictionary words tell us about the disturbing state of the world right now

IN FOCUS: Going by lexicon alone, we might have cause for concern, writes Helen Coffey – the zeitgeist language making waves among Gen Alpha paints a troubling picture of what young people are grappling with

The Independent UK

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Gen Alpha has surpassed $100 billion in spending power from side hustles and bankrolling parents—and Roblox and Nike are among the big winners

“This generation has more spending money than you'd think,” DKC President Matthew Traub said. “Their economic influence is enormous.”

The Independent UK

Voices: Girlguiding’s new badges are a vital ‘woke’ revamp for Gen Alpha

COMMENT: With new badges ranging from Thrifting to Fandom, Laughter to Bee Rescuer, the youth organisation for women and girls is finally speaking the language of today. It’s about time, too, writes Victoria Richards

Gen Z content creators are bringing in millions from their side hustles—and questioning the need for a college degree

With names like MrBeast getting rich off content creation, Gen Z and Gen Alpha are rethinking degrees in favor of ring lights.

Immerse Yourself Now,' Says Google DeepMind's Demis Hassabis — Why Gen Alpha Must Become AI 'Ninjas' Before It's Too Late

"Immerse yourself now in AI tools," said Google DeepMind Chief Executive Officer Demis Hassabis on the May 23 "Hard Fork" podcast. His warning to Gen Alpha came as generative AI writes code, mixes music, and even drafts medical briefs. "Kids who master these tools early will ride the next wave,"…

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news in one place.

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As boomers are forced to ‘unretire’ because they've not saved enough to keep up their feet, 6-year-olds in Germany could soon have retirement accounts

Millions of baby boomers can’t afford to retire. It’s a fate that Gen Alpha in Germany may never have to face under new plans.

Gen Alpha is snubbing the careers that boomers dreamed of. As influencers become the new faces of entrepreneurship, they want in

Goodbye, quarterbacks and ballerinas: Gen Alpha dreams of becoming the next MrBeast or Ms. Rachel.

The Independent UK

The rise of the skincare tweens: How retinol serums and eye creams took over childhood

IN FOCUS: As Gen Alpha beg their parents for £50 retinol creams and host parties at popular beauty retailers, Charlotte Cripps, a mum of two, explains why she’s stepping back from the ‘Sephora kids’ trend before it’s too late

Gen Alpha keeps tripping and falling over their own Crocs, so schools are banning the shoes over safety concerns

Dozens of schools across 12 states have prohibited Crocs from their dress codes.

Gen Alpha is stealing zippers from Nike backpacks to resell them to victims at hiked-up prices

The iPad kid generation has targeted Nike Elite as its latest brand obsession.

Gen Alpha’s ‘Sephora kids’ trend has reached a fever pitch, forcing summer camps to ban skincare items

Skincare is the latest fad among Gen Alpha, who are easily influenced by internet trends—and eager to spend their parents’ money.

Recession-blighted millennial parents are trying to raise their 'Gen Alpha' kids with the one thing they never had

After years of struggling to grow their wealth, millennials parents want to make sure their children are financially secure.

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