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The Latest Breaking News from Gen Alpha

Why Did A Minecraft Movie And KPop Demon Hunters Perform So Well At The Box Office? A New Study Dropped Details That Surprised Me

Gen Alpha are moviegoers!

Skibidi, delulu and tradwife: What the new Cambridge Dictionary words tell us about the disturbing state of the world right now

Skibidi, delulu and tradwife: What the new Cambridge Dictionary words tell us about the disturbing state of the world right now

IN FOCUS: Going by lexicon alone, we might have cause for concern, writes Helen Coffey – the zeitgeist language making waves among Gen Alpha paints a troubling picture of what young people are grappling with

The Independent UK

Gen Alpha has surpassed $100 billion in spending power from side hustles and bankrolling parents—and Roblox and Nike are among the big winners

Gen Alpha has surpassed $100 billion in spending power from side hustles and bankrolling parents—and Roblox and Nike are among the big winners

“This generation has more spending money than you'd think,” DKC President Matthew Traub said. “Their economic influence is enormous.”

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Voices: Girlguiding’s new badges are a vital ‘woke’ revamp for Gen Alpha

COMMENT: With new badges ranging from Thrifting to Fandom, Laughter to Bee Rescuer, the youth organisation for women and girls is finally speaking the language of today. It’s about time, too, writes Victoria Richards

The Independent UK

Gen Z content creators are bringing in millions from their side hustles—and questioning the need for a college degree

With names like MrBeast getting rich off content creation, Gen Z and Gen Alpha are rethinking degrees in favor of ring lights.

Immerse Yourself Now,' Says Google DeepMind's Demis Hassabis — Why Gen Alpha Must Become AI 'Ninjas' Before It's Too Late

"Immerse yourself now in AI tools," said Google DeepMind Chief Executive Officer Demis Hassabis on the May 23 "Hard Fork" podcast. His warning to Gen Alpha came as generative AI writes code, mixes music, and even drafts medical briefs. "Kids who master these tools early will ride the next wave,"…

As boomers are forced to ‘unretire’ because they've not saved enough to keep up their feet, 6-year-olds in Germany could soon have retirement accounts

Millions of baby boomers can’t afford to retire. It’s a fate that Gen Alpha in Germany may never have to face under new plans.

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Gen Alpha is snubbing the careers that boomers dreamed of. As influencers become the new faces of entrepreneurship, they want in

Gen Alpha is snubbing the careers that boomers dreamed of. As influencers become the new faces of entrepreneurship, they want in

Goodbye, quarterbacks and ballerinas: Gen Alpha dreams of becoming the next MrBeast or Ms. Rachel.

The rise of the skincare tweens: How retinol serums and eye creams took over childhood

The rise of the skincare tweens: How retinol serums and eye creams took over childhood

IN FOCUS: As Gen Alpha beg their parents for £50 retinol creams and host parties at popular beauty retailers, Charlotte Cripps, a mum of two, explains why she’s stepping back from the ‘Sephora kids’ trend before it’s too late

The Independent UK

Gen Alpha keeps tripping and falling over their own Crocs, so schools are banning the shoes over safety concerns

Gen Alpha keeps tripping and falling over their own Crocs, so schools are banning the shoes over safety concerns

Dozens of schools across 12 states have prohibited Crocs from their dress codes.

Gen Alpha is stealing zippers from Nike backpacks to resell them to victims at hiked-up prices

Gen Alpha is stealing zippers from Nike backpacks to resell them to victims at hiked-up prices

The iPad kid generation has targeted Nike Elite as its latest brand obsession.

Gen Alpha’s ‘Sephora kids’ trend has reached a fever pitch, forcing summer camps to ban skincare items

Gen Alpha’s ‘Sephora kids’ trend has reached a fever pitch, forcing summer camps to ban skincare items

Skincare is the latest fad among Gen Alpha, who are easily influenced by internet trends—and eager to spend their parents’ money.

Recession-blighted millennial parents are trying to raise their 'Gen Alpha' kids with the one thing they never had

Recession-blighted millennial parents are trying to raise their 'Gen Alpha' kids with the one thing they never had

After years of struggling to grow their wealth, millennials parents want to make sure their children are financially secure.

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Jimmy Donaldson

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