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The Latest Breaking News from Fujifilm

Filmmakers get some love from Fujifilm with the latest GFX100 II firmware update, but what about still photographers?

Firmware version 2.50 enables the GFX100 II to display aperture in t-stops and also brings new zoom controls for the GF 32-90mm power zoom lens

Digital Camera World

I’m a Nikon fanboy, but this tiny Fujifilm is the beginner camera I’d recommend for content creators in 2026

The Fujifilm X-M5 is a tiny mirrorless camera that punches well above its weight for photography and videography. If size and budget are a concern, there’s no better camera on the market right now for photo and video

Digital Camera World

10 years ago, the Olympus PEN-F came close to Leica luxury. An update could transform the camera industry

The cult classic Olympus PEN-F has been fetishized for 10 years.Could an update change the course of the camera business?

Digital Camera World

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YouTube's biggest camera nerd ranks major brands for color accuracy — and it’s bad news for Fujifilm and Lumix fans

Gerald Undone has called on his experience with more than 50 cameras from leading brands.

TechRadar

Lumix's new camera might give my Fujifilm X100V a run for its money –not least because of its crazy zoom

The Lumix TZ300 could do it all

The world's most elusive camera is finally available –but why is it $400 for a "beta" version?

Releasing beta software is one thing,but a physical beta CAMERA? TTArtisan's unicorn retro camera is "here"…sort of

Digital Camera World

This compact camera split opinions as the "worst" and "most nostalgic fun" model – now it wins a major design award

The Fujifilm X Half launched in 2025 – and became one of the most talked-about compact cameras on the market. Now, it's been recognized with a prestigious iF Design Award

Digital Camera World

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The curious tale of how Fujifilm Instax cameras survived a brutal patent war to become an instant success selling over 100 million cameras!

Inside the 80-year rivalry that made the world's favorite instant camera brand possible

Digital Camera World

New Fujifilm Instax Wide 400 gets an upgrade many asked for – but not the one you're thinking of

You'll no longer be left feeling green by the Instax Wide flagship.

These award-winning instant cameras are fun – and from as little as US$117, they make image sharing an experience again

The little Fujifilm Instax cameras just won a major industry design award, from special edition to budget-friendly instant shooters

Digital Camera World

The highest resolution compact camera yet wins prestigious industry award for "embodying pure photographic pleasure"

The 102MP Fujifilm GFX100RF medium-format compact could replace your mirrorless camera – and it just won the iF Design Award

Digital Camera World

Fujifilm, PLEASE make this lens! The zoom that Fujifilm photographers most want to see is actually an upgraded kit lens, and I couldn’t agree more!

Fujifilm has asked creators what lenses they want to see next – and the results hint at photographers craving wider apertures, smaller designs, and more zoom range

Digital Camera World

Top design industry award for US$16,500 world's first medium-format cinema camera – "a win for filmmakers and fans alike" – featuring 102MP open gate

When the Fujifilm GFX Eterna 55 launched last year, it made big headlines – now it wins a prestigious iF Design Award

Digital Camera World

Canon's PowerShot SX740 HS Lite is a great compact camera…if you can actually find one!

I think the Canon PowerShot SX740 HS Lite is a fab little compact –the only challenge is finding it in stock anywhere

Digital Camera World

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TechRadar

'My dream travel lens’ — Fujifilm asked which lens it should make next, and you voted for this wide-aperture zoom

Fujifilm asked fans which lens(es) it should make next from 14 concepts — and a dream travel zoom topped the poll.

Digital Camera World

The "best retro compact camera" returns to No.1 in the charts – and Leica celebrates its first best-seller chart success

The Fujifilm X100VI is a popular compact camera – and now the champion is back on top of the sales list, beating newer releases with ease

Digital Camera World

This Fujifilm instant film favorite is finally getting a classic makeover. The Instax Wide 400 will soon be available in a classic black look

The Fujifilm Instax Wide 400 is finally available in more than one color

Digital Camera World

Viltrox Vintage Z2 review: following on from the Z1, here’s another retro mini-flash, this time with dedication

The Viltrox Vintage Z2 brings old-school looks and handling to modern dedicated flash for Canon, Fujifilm, Nikon and Sony cameras

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TechRadar

I’ve compared the new, cheap Fuifilm Instax Mini 13 to its predecessor – here are 3 useful upgrades you should know about

Our longstanding favorite instant camera line gets a brush up — the Instax Mini 13 keeps the same low price as the Instax Mini 12, but gets a handy self-timer mode.

TechRadar

'We've got 12 months of orders' — Ricoh's niche black and white-only compact is a hit, despite the price hike

Ricoh's first black and white-only compact, the GR IV Monochrome, is giving Ricoh a welcome headache, with demand outstripping supply.

Digital Camera World

I tried Fujifilm’s new cheap instant film compact camera, and I can sum up the big changes in one word

The Fujifilm Instax Mini 13 is here, and the biggest changes are all about the selfies

Digital Camera World

Instax Mini 13 Review: Fujifilm’s cheap instant film camera has finally mastered selfies

The Fujifilm Instax Mini 13 keeps the same budget price, but adds a bubbly design and selfie timer

Digital Camera World

After the X Half, Fujifilm will “explore the potential of 1-inch sensors." Here’s what I’d like to see from this setup

Fujifilm has said it’s keen to further “explore the potential of 1-inch sensors,” so here’s what I’d like to see in the next camera with this setup

Digital Camera World

Fujifilm just dropped a major hint about future lenses. As a Fujifilm photographer, I couldn’t be more excited about the possibility for more pancake lenses

In an interview, Fujifilm executives have hinted that "there is potential for a future range of pancake lenses.”

Digital Camera World

Unbeaten since launch, this new full-frame camera has been a top seller for three straight months, taking Japan by storm

Since its release in December, the Sony A7 V has topped every best-selling ranking at this major Japanese retailer... Could it be 2026's best-selling camera?

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